September Fort Mason San Francisco

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1 September Fort Mason San Francisco PARTNERSHIP PROSPECTUS

2 I APIS Conference 2014 demographics what we expect Attendees Attendee breakdown Attendance by vertical segment 40% 30% 30% 20% 20% 5% 15% 25% 15% Business Developers IT Telco Retail Media Financial Services Government/Public sector Other Attendance by geography Company size 15% 15% 35% 93% 85% 25% 25% United States6% International 10B+ Other 1B - 10B 500M - 1B 2

3 I APIS Conference 2013 connections enabled Key Decision Makers from Fortune 5000 companies Enterprises Represented 7-Eleven, Inc. Accela Inc Adobe Systems Inc American Express AT&T Autodesk Inc. Bechtel Corporation Best Buy Blackrock Blue Jeans Network Boeing Burberry Capital One Cisco Coca-Cola Coinstar Costco DIRECTV, Inc. Discover Financial Services ebay Equinix Franklin Templeton General Motors Goldman Sachs GM OnStar Honeywell Kaiser Permanente Liberty Mutual Marriott International McCormick Netflix NIKE, Inc. Nokia NTT Communications Corporation Orange Pearson Philips Samsung Sears Holdings Corp Swisscom Telstra Global Verizon Wireless Volkswagen AG Western Union Business and Technical Leaders Chief Information Officer Chief Technology Officer Chief Innovation Officer Global MD, Emerging Technology Innovation SVP of Products and User Experience SVP Mobility, Commerce, Data and Applications VP, Product Management VP, Platform VP, Software Development Vice President, Ecosystem and Innovation Executive Director, Technology, Incubations, Portfolio and Services Head of Open Innovation Principal Architect - Integration & API Sr. Director Cloud Computing Enterprise Solutions Director of Technology Architecture Director, Web & Mobile Development Director of PaaS Strategy Senior Adviser, Technology Strategy Sr. Product Manager Sr. Technical Architect Sr. Manager Platform Engineering Solutions Architect 3

4 I APIs partnership is a world of opportunity The I APIs conference is the premier event for Apigee customers, developers and partners. Thousands of business and technology decision makers CXOs, VPs, directors, IT managers, architects and engineers will attend for an up-close look at game-changing innovation that will define their digital future for the next decade. Partner with us at I APIs 2014 and showcase your thought leadership and IoT solutions and services to this high-value audience. Capitalize on their curiosity as they arrive ready to explore the API and big data ecosystem that includes your company s technologies. Top reasons to partner for the conference New business Your prospects will be here. This is a premier business development opportunity: a high-profile three-day conference jam packed with content substantiating the Apigee, API and big data advantage for thousands of business and IT decision makers. Brand visibility Reinforce your position as an industry leader collaborating with other top digital innovators on the technologies defining the future of business. Networking Connect with Apigee executives, sales associates, technologists as well as digital strategists, subject matter experts, and other partners. Build and deepen relationships with the multiple executives that determine the digital transformation strategies and control the technology budgets of the world s largest organizations. The sooner the better Partner with Apigee now. Catch the pre-event buzz and momentum that s building today! 4

5 Build awareness, forge relationships Dear partner, We re gearing up for our second annual I APIs conference this fall at the stunning Fort Mason in San Francisco, and I hope you ll join us for this unique experience not your typical trade show. Last year s inaugural I APIs conference blew away all our expectations in terms of attendance, depth of content, and overall vibe. This year s event is even bigger, with over 1,200 of the brightest minds in APIs, big data analytics, and digital business strategies set to attend. As an Apigee partner, I APIs 2014 is an awesome opportunity to build brand awareness and forge relationships with top strategists, technologists, and developers in the business. We re offering a wide range of partner opportunities; please check out the enclosed packet for details. I look forward to seeing you at I APIs 2014 on September Sincerely, Chet Kapoor, CEO 5

6 Partnership at-a-glance Partnership levels inclusions Titanium 1 Palladium 3 Platinum 5 Diamond 20 Speaking opportunities* 1 session each in 2 tracks 1 session 1 session Panel discussion participation 1 1 Joint webcast targeting conference attendees and the Apigee community (post-event) Accelerator Award winner judging among finalists ü ü ü ü ü Conversations facilitated with customers at conference ü ü Acknowledgement during keynote Mention Mention Logo on slide Thought-leadership interview video on Apigee website ü ü ü Thought-leadership interview in Apigee blog ü ü ü Co-Sponsorship of pre-conference reception ü ü ü Co-Sponsorship of conference party including prominent branding Lunch or Breakfast Sponsorship 30 sec video before keynote (produced by Apigee with partner) ü ü ü ü Branded signage in prominent locations ü ü ü ü Conference attendee branded gift ü ü ü Logo on conference lanyard ü ü ü Logo on conference agenda (app and green printed) ü ü ü ü Exhibit and properties in Internet of Things (IoT) showcase Prime Location with 3 exhibits Prime Location with 1 exhibit Location with 1 exhibit $** Free full conference passes % discount code for full conference passes IoT Exhibitor passes*** Company logo and link on conference website and communications Company logo and description on conference website and app ü ü ü ü 200 words 100 words 50 words Logo only Pre-event promotional tweets Facebook and LinkedIn posts regarding sponsorship Attendee list (post-event) ü ü ü ü * 1 session must be a joint customer speaker. Apigee will select the customer. Speaker(s) must adhere to deadlines and guidelines. ** Partner s IoT Exhibits can be included in the showcase at an additional fee. Apigee will need to approve the IoT Exhibit proposal for the partner. *** IoT Exhibitor passes will allow entry only to the IoT Showcase for setup and hosting of the exhibit. Does not include entrance to the rest of the conference. 6

7 Titanium partner package Call us for pricing details Includes the following fantastic networking and marketing opportunities. Two (2) speaking opportunities as part of the conference track sessions. You will be able to present one (1) session in each of two (2) separate tracks Participation in one (1) panel discussion with other customers or industry influencers in a conference track Select the winner from among finalists for the Apigee Accelerator Awards Have conversations with customers attending the conference facilitated by Apigee Receive the conference attendee list (post-event) Joint webcast with Apigee targeting conference attendees and the Apigee community (post-event) Create a thought-leadership interview video with Apigee that will be posted on Apigee s website A thought-leadership interview with you will be showcased in the Apigee blog Be acknowledged with a mention during keynote on Day 1 of the conference Apigee will partner with you to produce a 30 sec video that will be played before the keynote on day 1 of the conference Co-partnership of the main I APIs conference party on September 9, 2014 including prominent branding Get a prime location for three (3) exhibits in the Apigee Internet of Things showcase Free Twenty (20) full conference passes to invite your key customer executives. A 50% discount code for a hundred (100) full conference passes for your employees and customers. Ten (10) IoT Exhibitor passes*** for your exhibit setup and host team. Access to one meeting room for your exclusive use during the conference Branded signage in prominent locations A gift for I API attendees branded with your company logo Your company logo will be showcased on the conference app, conference communications, on the conference agenda (app and green printed) and exclusively on the conference lanyard Four (4) pre-conference promotional tweets and two (2) Facebook and LinkedIn posts highlighting your titanium partnership * Session must be as per the track themes of the conference. Apigee will work with partner on session topic. Speaker(s) must adhere to deadlines and guidelines. ** Partner s IoT Exhibits can be included in the showcase at an additional fee. Apigee will need to approve the IoT Exhibit proposal for the partner. *** IoT Exhibitor passes will allow entry only to the IoT Showcase for setup and hosting of the exhibit. Does not include entrance to the rest of the conference. 7

8 Palladium partner package Investment $100,000 Includes the following fantastic networking and marketing opportunities. One (1) speaking opportunity as part of the conference track sessions Participation in one (1) panel discussion with other customers or industry influencers in a conference track Select the winner from among finalists for the Apigee Accelerator Awards Have conversations with customers attending the conference facilitated by Apigee Joint webcast with Apigee targeting conference attendees and the Apigee community (postevent) Create a thought-leadership interview video with Apigee that will be posted on Apigee s website A thought-leadership interview with you will be showcased in the Apigee blog Be acknowledged with a mention during keynote on Day 1 of the conference Four (4) pre-conference promotional tweets and two (2) Facebook and LinkedIn posts highlighting your partnership Co-partnership of the main conference party on September 9, 2014 including prominent branding Get a prime location for one (1) exhibit in the Apigee Internet of Things showcase Free Fifteen (15) full conference passes to invite your key customer executives A 50% discount code for a fifty (50) full conference passes for your employees and customers Four (4) IoT Exhibitor passes*** for your exhibit setup and host team Receive the conference attendee list (post-event) Branded signage in prominent locations A gift for conference attendees branded with your company logo Your company logo will be showcased on the conference app, conference communications, on the conference agenda (app and green printed) Session must be as per the track themes of the conference. Apigee will work with partner on session topic. Speaker(s) must adhere to deadlines and guidelines. ** Partner s IoT Exhibits can be included in the showcase at an additional fee. Apigee will need to approve the IoT Exhibit proposal for the partner. *** IoT Exhibitor passes will allow entry only to the IoT Showcase for setup and hosting of the exhibit. Does not include entrance to the rest of the conference. 8

9 Platinum partner package Investment $40,000 Includes the following fantastic networking and marketing opportunities. One (1) speaking opportunity as part of the conference track sessions A location to showcase one (1) exhibit in the Apigee Internet of Things showcase Free - Ten (10) full conference passes to invite your key customer executives 50% discount code for twenty five (25) full conference passes for your employees and customers Four (4) IoT Exhibitor passes*** for your exhibit setup and host team Joint webcast with Apigee targeting conference attendees and the Apigee community (postevent) Receive the conference attendee list (post-event) Co-partnership of the I love APIs pre-conference party on September 8, 2014 including prominent branding Create a thought-leadership interview video with Apigee that will be posted on Apigee s website A gift for I API attendees branded with your company logo A thought-leadership interview with you will be showcased in the Apigee blog Your company logo showcased on the conference app, conference communications, and on the conference agenda (app and green printed) Your company logo on a slide during keynote on Day 1 of the conference Your company logo, URL, and a fifty (50) word description highlighted as our Platinum partner on the conference website Two (2) pre-conference promotional tweets and one (1) Facebook and LinkedIn posts highlighting your platinum partnership Branded signage in prominent locations * Session must be as per the track themes of the conference. Apigee will work with partner on session topic. Speaker(s) must adhere to deadlines and guidelines. ** Partner s IoT Exhibits can be included in the showcase for an additional fee. Apigee will need to approve the IoT Exhibit proposal for the partner. *** IoT Exhibitor passes will allow entry only to the IoT Showcase for setup and hosting of the exhibit. Does not include entrance to the rest of the conference. 9

10 Diamond partner package Investment $10,000 Includes the following fantastic networking and marketing opportunities. Co-partnership of one lunch or dinner during the conference party including prominent branding Free - Five (5) full conference passes to invite your key customer executives. 50% discount code for five (5) full conference passes for your employees and customers. Branded signage in prominent locations An exhibit location in the Apigee Internet of Things showcase can be purchased as an add-on Your company logo showcased on the conference app, conference communications, and the conference agenda (app and green printed) Two (2) IoT Exhibitor*** passes (for the setup and host team) will be included for each add-on exhibit purchased Your company logo and link highlighted as our partner on the conference website Receive the conference attendee list (post-event) * Session must be as per the track themes of the conference. Apigee will work with partner on session topic. Speaker(s) must adhere to deadlines and guidelines. ** Partner s IoT Exhibits can be included in the showcase at an additional fee. Apigee will need to approve the IoT Exhibit proposal for the partner. *** IoT Exhibitor passes will allow entry only to the IoT Showcase for setup and hosting of the exhibit. Does not include entrance to the rest of the conference. 10

11 Join us in San Francisco Apigee s I APIs conference will be held at the Fort Mason Center, 2 Marina Blvd, San Francisco, CA on September 8-10, Fort Mason is a former United States Army post located alongside San Francisco Bay. Fort Mason served as an Army post for more than 100 years. Today it is part of the Golden Gate National Recreation Area and the site of several cultural facilities. It is a National Historic Landmark District, with over 49 buildings of historic significance, spread over 1,200 acres. Partnerships We have a range of partnership packages designed to suit your needs. Each allows you to showcase your products and services where decision-makers and influencers network. Custom packages are also available just ask! Reserving your partnership package Partnerships are limited. To reserve your place or to ask questions, please contact: Shubhra Sinha shubhra@apigee.com +1(650)