THE MOST EXCITING SHOW THIS YEAR!

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1 2015 October Exhibitor Prospectus photo: Redken 5th Avenue NYC Greater Columbus Convention Center Columbus, Ohio Connect with us THE MOST EXCITING SHOW THIS YEAR! Amazing Educational Lineup

2 Marketing & Sponsorship opportunities Lighted Tower Take advantage of a unique opportunity to promote your organization! Place your brand at classroom and exhibit floor entrance units. Placement & production: $900 Featured Products To help increase product awareness, there will be a featured products area located in the lobby during show hours. Package includes: Listing in show program ID card Onsite signage Placement: $200 Registration Panel Reinforce your company's message by advertising on custom panels located at registration. Placement & production: $500 Banner - Interior Lobby Placement Door and Window Decals Increase your visibility by displaying your banner in key locations inside the convention center lobby. Banner provided by sponsor. Welcome attendees at the door with these vibrant 17 x 22 single-sided graphics. Minimum order of 4. Placement & production: $125 Placement: $900 Show Program Advertising Advertising here allows you to reach each and every attendee. Direct traffic to your booth, relay information about your company and leave a lasting impression. $750 Half Page Horizontal or Vertical $1,250 Full Page $1,600 Full Page Inside Front Cover or Back Cover October 12-13, 2014 EXHIBIT FLOOR MAP company names & booth # p J O H N S A H A G S T Y L E FEATURES main stage p. 8-9 classroom locations p. 28 SCHEDULE OF EVENTS photo: L ANZA sunday & monday VALUABLE COUPON SAVINGS p High Street p. 4-7 Sahag invites you to try our NEW Precision Hair Care Line. The MosT exciting show ThIs YeAR! Amazing Educational Lineup Plus FREE fringe trim! Booth 107 Escalator Graphic Place your company logo and graphics on escalators carrying attendees to and from the show. Placement & production: $900 John Sahag Products, Ltd. Sahag Academy 425 Madison Avenue, New York, NY ~ Electronic Marketing Website Advertising Advertise on the official show website! Premium locations available on high traffic pages of the Premiere Beauty Classic website. Marketing Exclusive Interior Pages Banner $400/month Premiere will send your custom designed to our database including past and present attendees. s are sent from show management and subject to approval. Limited availability. $1,200 Registration Page Banner $500/month Marketing Banner Place your banner proudly on official show s! Capture customers attention before they arrive at the show. $750 Exhibitor List Upgrade Upgrade your company name on BOTH the official show website s exhibitor list AND Day-of-Show Program listing. $100 E-Pass Sponsorship Receive maximum exposure by placing your advertisement on attendees show e-passes purchased in advance from Premiere. Only 2 available! $1,000 Book Early! Contact: Marketing items are on a first-come, first-serve basis and sell out fast! For best availability sign-up before August 21st Kathleen Goodman at x141 kathleen@premiereshows.com

3 Classroom Education Premiere Beauty Classic s educational programs lead potential buyers straight to your booth after each class. Premiere Beauty Classic brings you over 9,000 Potential Buyers! Education for Hair Cutting, Hair Color, Men s Grooming, Textured Hair, Nails, Extensions & Weaves, Skincare, Makeup, Business and Personal Development *Pre-Requisites for Education Complimentary classroom presentation Education topics must remain educationally focused, unbiased and objective. Product endorsement or sales will not be allowed in the classroom or surrounding areas. All educators must be in the professional beauty industry and will be required to purchase a booth on the exhibit floor. Refer to Exhibit Booth Contract for pricing. times provided with your booth commitment* (upon approval) Free promotion in over 80,000 Show Previews directly mailed to attendees, show website and beauty industry media Apply today to request the best possible classroom presentation time! Face-to-face interaction with beauty industry professionals Deadline to apply for classroom space Friday, May 1 Reach new or existing customers who need personal attention Contact us Call or visit n n Coupon Program Great Show Deals Clip & Save Limit one coupon per customer while supplies last. Coupons valid at Premiere Beauty Classic, October 12 & 13, 2014 only. VIVIDS HAIR CARE TRIO $20.00 regular price $28.50 (plus applicable taxes) Booth 415 One time booth special $5.00 per tube! (70% off retail) The #1 rated polishing & whitening toothpaste Naturally! Safe and gentle for the whole family special $5.00 per tube! booth time One (70% off retail) The #1 rated polishing & whitening toothpaste Naturally! Safe and gentle for the whole family Booth 914 O Hare Shear & Thinner Set for $125 Buy Any 1907 Shear and Get A FREE Case and Thinner Booth 910 Booth 438 Booth Body Massager Special Show Price Foot Massager Special Show Price $249 (MSRP $299.95) Booth 113 Booth 114 Booth 841 RO FIB ER TEC HN OLO GY Free! (MSRP $579.90) Any Size Infinity Hair Fibers Two-sided counter display measures 8 W x 20 H Instant solution for a fuller, thicker head of hair Booth 640 Combo Very Special $409 for Both Salon Special Increase your revenue! Free display Free shipping 30% off merchandise Buy 2 Get 1 MIC $229 (MSRP $279.95) Booth 925 & 931 Booth 916 Contact sales@miabeauty.com for details In this year s Day of Show Program, we will include pages of merchandise coupons that feature discounts, show only specials and free offers from your participating company. These eye-catching coupons will be redeemable ONLY at participating booths. This is an excellent opportunity to promote your company s name and products to over 9,000+ salon and spa professionals who receive the full color onsite Show Program. This coupon is available FREE to you with your booth commitment; however, SPACE IS LIMITED! Please your promotion by Friday, September 25. $5 OFF T-SHIRT PURCHASE IF YOU LIKE OUR FACEBOOK PAGE AND FOLLOW US ON INSTAGRAM. Instagram: THEHAIRCAFE Please BE SPECIFIC regarding product, quantity, % or amount, etc. Coupon size x 2.02 Booth 300DPI CMYK ed@premiereshows.com

4 FEC 2015 Exhibit Floor Plan CONCESSION Emergency Exit Main Stage Classroom Booth 450 Classroom Booth Men s Restroom Men s Restroom Women s Restroom Women s Restroom ENTRANCE ENTRANCE INFORMATION

5 Exhibitor Information Benefits of Exhibiting Face-to-face interaction and communication with over 9,000 beauty professionals with purchasing power Make immediate sales and get buyers to act now with show specials Introduce or demonstrate your new or existing product or service Reach existing customers who need personal attention Exhibitor Booth Each 10'x10' booth rental includes: An 8' draped back wall and 3' side walls One 6' draped table, two chairs and a wastebasket Standard ID Sign Exhibitor Manual General Exhibit Hall Security Staff Five exhibitor staff badges Space Assignment The following are areas of consideration in assigning booth space: Number of booths requested Number of years in the show Participation in ticket sales program Education/classroom participation Professional display design In addition to the above, space relocation will be considered based on availability. Marketing & Advertising Repeated exposure in major trade journals including Modern Salon, Nailpro, American Salon, behindthechair.com and NAILS. Company listing on the Premiere Beauty Classic website with a direct link to your company s website. Company listing in the Premiere Beauty Classic Show Preview. Over 50,000 show previews and 12,000 posters are distributed throughout the region. Company listing in the Premiere Beauty Classic Show Program which is distributed onsite to all trade show attendees. Booth Pricing Each 10' x 10' = 100 Sq. Ft. Corner Booth: $12 Sq. Ft. Interior Booth: $11 Sq. Ft. All contracts must be accompanied by a 50% deposit. Education Continues on the Show Floor! In addition to Main Stage s presence on the exhibit floor, select classes for hair care will be presented in specially created classrooms. Ask about participating in Beauty Classic s education program and lead your potential buyers straight to your booth right after each class. For locations, please refer to the exhibit floor plan. Professional Products Only Premiere Beauty Classic is a tradeshow for the Professional Beauty Industry. Products exhibited on the show floor should include only those which assist the professionals of the industry. Examples of products not allowed on the show floor include, but are not limited to, the following: unrelated industry clothing, jewelry and other such boutique items. Show Management reserves the right to determine the eligibility of any company or product for inclusion in the conference and reserves the right to reject, effect, or prohibit any exhibit in whole or in part, or any Exhibitor, or his representatives, with or without giving cause Show Schedule Activity Day Date Time Exhibitor Move-In Show Days Exhibitor Move-Out Friday Saturday Sunday Monday Monday Tuesday Oct 9 Oct 10 Oct 11 Oct 12 Oct 12 Oct 13 8a - 5p 8a - 7p 9a - 6p 9a - 5p 5p - 10p 8a - 1p To Reserve The Best Possible Space... ACT EARLY! Submit your contract and deposit online: Mail your contract and deposit to: Premiere Beauty Classic 1049 Willa Springs Drive, Suite 1001 Winter Springs, FL Fax your contract and deposit to: Or call: Sales & Sponsorship Department Kathleen Goodman x141 kathleen@premiereshows.com Ed McNeill x130 ed@premiereshows.com Education Department Ann Donlon x113 ann@premiereshows.com

6 Book your hotel online! Travel Planners is the official housing company for Premiere Beauty Classic Visit and click on Hotel & Travel or call Travel Planners at or , Monday-Friday from 9a-7p EST. Book today and take advantage of: n Low pre-negotiated room rates n Immediate confirmation n Update or even cancel your reservation with no fees n No pre-payment... book today but don t pay a penny until check-out Book online 24/7 at Show Location Greater Columbus Convention Center 400 North High Street Columbus, OH Car Rental Avis wants to help you enjoy Columbus with great rates and time saving services. Special discounts are available on a wide selection of vehicles. Use Avis Worldwide Discount (AWD) Number K when you reserve online at or call Courtyard by Marriott Downtown 35 W. Spring St. $123 Standard 2 FRONT STREET 4 1 HIGH STREET 6 I-670 CONVENTION CENTER NATIONWIDE BLVD 2 SPRING STREET (ONE WAY) W. LONG STREET 3 (ONE WAY) THIRD STREET (ONE WAY) 7 FOURTH STREET (ONE WAY) 5 Holiday Inn Downtown Capitol Square 175 E. Town St. $131 Standard 6 Crowne Plaza Hotel* 33 E. Nationwide Blvd. $136 Standard 3 BROAD STREET E. STATE STREET 8 Hyatt Regency* 350 N. High St. $141 Standard 7 Drury Inn & Suites* 88 E. Nationwide Blvd. $119 Standard, $139 Suite 4 Hilton Downtown 401 N. High St. $157 Standard E. TOWN STREET 5 *Connected to convention center via skywalk Get Social #PremiereBeautyClassic Stay connected, up-to-date and engage with Premiere Birmingham and attendees before, during and after the show. Don t forget to use the official show hashtag. Red Roof Inn 111 E. Nationwide Blvd. $95 Standard 8 Sheraton Columbus at Capital Square 75 E. State St. $137 Standard