Entering is easier than you think! Call the office if you need assistance or additional information at

Transcription

1 Take a look inside at all the great Associate categories! All salespeople are eligible for recognition in sales achievement take a look at the individual award categories Entering is easier than you think! Call the office if you need assistance or additional information at

2 ASSOCIATE MEMBER ENTRIES (400 Series) 401 BEST ASSOCIATE MEMBER BROCHURE Judging Criteria: Overall design, concept, layout and appropriateness for target market. Submission Requirements: Two original brochures. Describe target market in 25 words or less. 402 BEST ASSOCIATE MEMBER LOGO Judging Criteria: Overall design, concept, theme and appropriateness for target market. Submission Requirements: One logo image. Describe target market in 25 words or less. 403 BEST ASSOCIATE MEMBER SIGNAGE Judging Criteria: Design, creativity, curb appeal, readability and appropriateness for target market. Submission Requirements: One image showing main signage. (jpeg preferred). Describe target market in 25 words or less. 404 BEST ASSOCIATE MEMBER BILLBOARD Judging Criteria: Overall design, concept, copy, layout and appropriateness for target market. Submission Requirements: Image of billboard. Describe target market in 25 words or less and where the billboard is located. 405 BEST ASSOCIATE MEMBER AD BLACK & WHITE Judging Criteria: Overall design, concept, copy, layout and appropriateness for target market. Submission Requirements: Ad on CD or flash drive. Describe target market in 25 words or less. Include what publication the ad was run in and when. 406 BEST ASSOCIATE MEMBER AD - COLOR Judging Criteria: Overall design, concept, copy, layout and appropriateness for target market. Submission Requirements: Image of the ad on CD or flash drive. Describe target market in 25 words or less. 407 BEST ASSOCIATE MEMBER WEBSITE Judging Criteria: Technical production, concept, site navigation and overall creativity. Submission Requirements: Web address. Describe marketing philosophy in 50 words or less. 408 BEST ASSOCIATE MEMBER CORPORATE FACEBOOK PAGE Judging Criteria: Concept, page navigation, overall creativity and interaction with Fans. Submission Requirements: Facebook page name. Describe target market/marketing philosophy in 50 words or less. 409 BEST ASSOCIATE MEMBER DIRECT MAIL PIECE Judging Criteria: Design, creativity, concept and appropriateness to target market. Submission Requirements: Three original copies of the flyer, brochure, letter, etc., disseminated by mail.

3 410 BEST ASSOCIATE GREEN THEME PROMOTION Judging Criteria: Written description of the nature of the green promotion, its goals, its results, and target market. Supporting material may include flyers, mailers, CD or other collateral material. 1 CD or flash drive of event. Submission Requirements: Concept, theme, design & creativity of materials with focus on green marketing and approach to target market 411 BEST ASSOCIATE MEMBER PROMOTION Judging Criteria: Sales approach, effectiveness of message, creativity, technical production, readability and results. Submission Requirements: 1 copy of Entry Form and 1 copy of Marketing Statement. Digital image of the entry. (eg: screen shot ). Optional; if promotion contained interactive graphics or links, the may be posted online and provide web address to view promotion. Marketing statement explaining the goals, target market and results. 412 BEST ASSOCIATE MEMBER SOCIAL MEDIA MARKETING STRATEGY Judging Criteria: Creativity of strategy specifically related for target market, marketing difficulties, goals and results. Submission Requirements: Completed Marketing Strategy Form (it is imperative all three questions are answered). 413 BEST ASSOCIATE MEMBER MARKETING STRATEGY Judging Criteria: Creativity of strategy specifically related for target market, marketing difficulties, goals and results. Submission Requirements: Completed Marketing Strategy Form (it is imperative all three questions are answered). Do not mention name of Builder or Community. 414 BEST ASSOCIATE MEMBER SOCIAL MEDIA MARKETING CAMPAIGN Judging Criteria: Creativity, effectiveness, place of exposure, writing and overall impact. Submission Requirements: 3 copies of the elements of the themed campaign as presented by utilizing social media. 415 BEST ASSOCIATE MEMBER SPECIAL PROMOTION/EVENT Judging Criteria: Design, concept creativity of materials developed for a special promotion of a pre-sale, grand opening or other limited marketing campaign. Submission Requirements: Written description, 500 words or less, of the nature of the promotion, its goals and results. Supporting materials may include ads, flyers, mailers, or other collateral material two copies of each. One CD/DVD of the event, if applicable (jpeg preferred). 416 BEST NEW BUILDER INDUSTRY PRODUCT Judging Criteria: Informative content, clarity of message, theme for target market, creativity and results Submission Requirements: Copy of product/giveaway. Brief written description explaining the campaign, target market, branding strategy, goals and results. 3 images if applicable. 417 BEST SHOWROOM Judging Criteria: Traffic flow, presentation of information, selections and theme of environment. Submission Requirements: Three images of your choice and image of the design center floor plan giving dimensions.

4 418 BEST ASSOCIATE MEMBER CORPORATE OFFICE ENVIRONMENT Judging Criteria: Creativity, traffic flow, effectiveness. Submission Requirements: Written description of how the office environment impacts business. Include photos of the office. 419 BEST ASSOCIATE MEMBER BUSINESS CARD Judging Criteria: Overall design, concept, layout and appropriateness for target market. Submission Requirements: Two original cards. Describe target market in 25 words or less. 420 BEST ASSOCIATE MEMBER INTERIOR MERCHANDISING AND DESIGN FOR A NON-RESIDENTIAL PROJECT Judging Criteria: Overall design, concept, layout and appropriateness for target market. Submission Requirements: Provide photos of the projects. Describe target market in 25 words or less.

5 Show appreciation and recognition for your sales people. Identify your firm as a leader in the industry who recognizes the efforts and success of their sales team. REALTOR MILLION DOLLAR CLUB Sales of $1 2,499,999 = Bronze Sales of $2.5 4,999,999= Silver Sales of $5 7,499,999 = Gold Sales of $7.5 million & over= Platinum Judging Criteria: Recognition will be given to realtors whose contracted dollar volume totaled the above numbers from December 1, 2017 to November 30, 2018 for all sales in NJ, NY, PA, CT and DE. Submission Requirements: Applicant(s) name(s) must be submitted on the enclosed NOMINATION FORM, signed by an officer or principal of the company, together with one electronic (hi-res.jpeg) photo. Entry fee of $40 is required per person designated. LEASING EXCELLENCE CLUB Judging Criteria: Recognition will be given to salespeople who executed 20 or more rental units from December 1, 2017 to November 30, 2018 in NJ, NY, PA, CT and DE. Submission Requirements: Applicant(s) name(s) must be submitted on the enclosed NOMINATION FORM, signed by an officer or principal of the company, together with one electronic (hi-res.jpeg) photo. Entry fee of $40 is required per person designated. SALES CIRCLE OF HONOR CLUB Judging Criteria: Recognition will be given to salespeople based on sales dollars over $500,000 from December 1, 2016 to November 30, Sales of $500,000 1,000,000 = Bronze Sales of $1.1 million 2,000,000= Silver Sales of $2.1 million 3,000,000= Gold Sales over $3 million = Platinum Submission Requirements: Applicant(s) name must be submitted on the NOMINATION FORM signed by an officer or principal of the company, together with one electronic (jpeg) photo. Entry fee of $40 is required per person designated. OPTIONS/UPGRADES SALES EXCLUSIVELY Judging Criteria: Recognition will be given to salespeople who exclusively sell options and upgrades totaling $100,000 or more from December 1, 2017 to November 30, 2018 for new homes built in NJ, NY, PA, CT and DE. Submission Requirements: Applicant(s) name must be submitted on the NOMINATION FORM signed by an officer or principal of the company, together with one electronic (jpeg) photo. Entry of $40 is required per person designated.

6 ASSOCIATE INDIVIDUAL ACHIEVEMENT AWARDS The winners will be selected by an impartial panel of judges who are not in any way associated with the companies participating in the FAME Awards. ROOKIE OF THE YEAR FOR AN ASSOCIATE MEMBER Nominees must be in their current position on or after December 1, Judging Criteria: Achievement of set goals Areas of responsibility (marketing, training, processing, management, sales) Special personal qualities which enhance professionalism Level of growth achieved during first year in that position Submission Requirements: 500 words or less, explaining how nominee qualified by meeting judging criteria plus any pertinent additional comments. Applicant s name must be submitted on the enclosed together with one electronic (jpeg) photo of nominee. Entry of $100 required. REALTOR ASSOCIATE OF THE YEAR Judging Criteria: Licensed Real Estate Sales Associate. Achievement of set goals for number of sales, volume of sales and closing ratios. Other areas of responsibility (marketing, training, processing, management, etc.) in addition to sales. Special personal qualities which enhance professionalism. Realtor Spirit, Local Board and State Association activities, business accomplishments. Community services and involvement and/or Humanitarian services. Difficulties encountered in selling the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required. BROKER ASSOCIATE OF THE YEAR Judging Criteria: Licensed Realtor Areas of responsibility (marketing, training, processing, management, etc.) Special personal qualities which enhance professionalism. Local Board, State and National Association activities, business accomplishments, Community services and involvement and/or Humanitarian services. together with one electronic photo (jpeg) of nominee. Entry fee of $100 required. ASSOCIATE SALES PERSON OF THE YEAR Judging Criteria: Achievement of set goals for number of sales, volume of sales. Other areas of responsibility (marketing, training, processing, management, etc.) in addition to sales. Special personal qualities which enhance professionalism. Difficulties encountered in selling the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required.

7 ASSOCIATE SALES TEAM OF THE YEAR Judging Criteria: Achievement of set goals for number of sales, volume of sales. Other areas of responsibility (marketing, training, processing, management, etc.) in addition to sales. Special personal qualities which enhance professionalism. Difficulties encountered in selling the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required. ASSOCIATE LEASING AGENT OF THE YEAR Judging Criteria: Achievement of set goals for number of units leased, volume of rentals and closing ratios. Other areas of responsibility (marketing, training, processing, management, etc.) in addition to rentals. Special personal qualities which enhance professionalism. Difficulties encountered in leasing the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required ASSOCIATE PROPERTY MANAGER OF THE YEAR Judging Criteria: Ability to manage and successfully interact with tenants and train personnel. Personal qualities which enhance professionalism. Difficulties encountered in this position and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required ASSOCIATE SALES MANAGER OF THE YEAR Judging Criteria: Ability to manage and train sales personnel. Personal qualities which enhance professionalism. Difficulties encountered in selling the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required. ASSOCIATE MARKETING DIRECTOR OF THE YEAR Judging Criteria: Development and implementation of marketing policy including market research, product development, marketing plan, merchandising and advertising. Special personal qualities which enhance professionalism. Difficulties encountered in marketing the product and how they were overcome. together with one electronic (jpeg) photo of nominee. Entry fee of $100 required.

8 ENTRY INSTRUCTIONS ASSOCIATE CATEGORIES Eligible associate products or services must be provided and marketed in NJ, NY, PA, CT and/or DE from December 1, 2017 to November 30, 2018 by an associate member in good standing of the Shore Builders Association of Central New Jersey. Entry Fee $100, use General Entry Form REALTOR MILLION DOLLAR CLUB & SALES CIRCLE OF HONOR CLUB Eligible sales people whose dollar volume of executed agreements of sale between December 1, 2017 and November 30, use Nomination Form. LEASING EXCELLENCE CLUB Eligible sales people whose volume of executed lease agreements between December 1, 2017 and November 30, 2018 exceeds 20 Units. Entry Fee $40, use Nomination Form. INDIVIDUAL ACHIEVEMENT AWARDS Rookie of the Year, Realtor of the Year, Broker of the Year, Salesperson of the Year, Sales Team of the Year, Sales Manager of the Year, Marketing Director of the Year, Property Manager of the Year, Leasing Agent of the Year. Entry Fee $100, use Individual Achievement Form. ENTRIES A separate entry form must be submitted for each category entered. The entry form may be photocopied for multiple submissions. Each entry will qualify for one category only. Be sure to complete the entire entry form for each submission. See judging criteria and submission requirements in the Call for Entries brochure. ENTRY MATERIALS Please include all items required for submission. Incomplete submissions will be disqualified. Required: CDs or flash drives clearly labeled including category and number, company submitting, community and model entered. All visual objects contained in the photo must physically exist. All entry materials will become the property of the SBACNJ and will not be returned. JUDGING Each entry will be judged on its merits by a panel of qualified judges who are recognized for their expertise in homebuilding. Builders, Realtors, Architects, Merchandisers and Advertising Executives from outside our market area and without conflict of interest will participate as judges. Judges evaluate each entry on its own merits. In the event judges determine that an entry is not up to their standards for award recognition, no award will be presented in that category, even if only one entry is received. Conversely, if an entry is deemed award worthy, but does not fit a specific category, judges may elect to designate it as a FAME winner in a specialized category. In all instances, the decision of the judges is final. Quality photos on CD or flash drive are required for your FAME entries IN MANY CATEGORIES AS SPECIFIED. These CDs/flash drives will be used in the judging process and as part of the presentation at the FAME Awards Gala. PLEASE MAIL OR HAND DELIVER ENTRIES WITH PAYMENT TO: SBACNJ DEADLINE TO ENTEER IS DECEMBER 1, Oberlin Avenue, North, Lakewood, NJ Phone: Fax:

9 GENERAL E N T R Y F O R M A SEPARATE FORM MUST BE SUBMITTED FOR EACH CATEGORY ENTERED. REPRODUCE THIS FORM FOR MULTIPLE SUBMISSIONS. ALL MATERIALS WILL BECOME THE PROPERTY OF SBACNJ AND WILL NOT BE RETURNED. Category Entered: (Name & Number) Community of the Year: (Check if community is being entered for Grand Award) Company Submitting Entry: Person Submitting Entry: Address: Phone: Fax: Name of Community: Location: Builder/Developer (Must be a member of SBACNJ): Builder Address: Marketing Directory: Logo Designer: _ Contact: Brochure Designer: Contact: Website Designer: Contact: Ad Agency: Contact: Sales Center Designer: Contact: Interior Merchandiser: Contact: Landscape Designer: Contact: Signage Designer: Contact: Architect: Contact: Other (Please specify): Contact: Base Price of Model Entered: Average Base Sale Price of Community: (Determine average price by adding lowest and highest sales price of homes during eligibility period and divide by two) Target Market: Unit Square Footage: Total Number of Units in Community: CHECKS MUST ACCOMPANY ALL ENTRY FORMS. MAKE CHECKS PAYABLE TO: SBACNJ DEADLINE : DECEMBER 1, 2018 PLEASE INCLUDE ALL REQUIRED MATERIALS AND ENTRY FEE OF $100 PER SUBMISSION TO: SHORE BUILDERS ASSOCIATION OF CENTRAL NEW JERSEY 190 OBERLIN AVENUE NORTH, LAKEWOOD, NJ PHONE: FAX

10 NOMINATION F O R M Applicants names must be submitted on this form, signed by an officer or principal of the company, together with one JPEG photo on CD or via . Entry Fee of $40 is required for each sales person listed. Principal or Officer: Title: Company: Signature: Address: Phone: Fax: VISA MC AMEX Exp. Date Card Number: Billing Address: REALTOR MILLION DOLLAR CLUB - Awards will be presented to salespeople who execute agreement of sales totaling $1 million or more between December 1, 2016 and November 30, 2017 for homes in NJ, NY, PA, CT and/or DE. Entry Fee $40. NAME 1 2 DOLLAR VOLUME LEASING EXCELLENCE CLUB -Awards will be presented to salespeople who execute 20 or more rental agreements between December 1, 2016 and November 30, 2017 for rentals in NJ, NY, PA, CT and/or DE. Entry Fee $40. NAME 1 2 # of UNITS RENTED SALES CIRCLE OF HONOR - Recognition awards will be given to salespeople whose sales volume over $500,000 between December 1, 2016 and November 30, Entry Fee $40. NAME 1 2. DOLLAR VOLUME OPTION/UPGRADES SALES Recognition Awards will be presented to salespeople who exclusively sell options and upgrades totaling $100,000 or more between December 1, 2016 and November 30, 2017 for new homes built in NJ, NY, PA, CT and/or DE by SBACNJ builder members in good standing. Entry Fee $40. NAME 1 2 DOLLAR VOLUME CHECKS MUST ACCOMPANY ALL ENTRY FORMS. MAKE CHECKS PAYABLE TO: SBACNJ DEADLINE TO ENTER: DECEMBER 1, 2018 PLEASE INCLUDE ALL REQUIRED MATERIALS AND ENTRY FEE OF $100 PER SUBMISSION TO: SHORE BUILDERS ASSOCIATION OF CENTRAL NEW JERSEY 190 OBERLIN AVENUE NORTH, LAKEWOOD, NJ PHONE: FAX

11 I N D I V I D U A L A C H I E V E M E N T A W A R D S N O M I N A T I O N F O R M (see category sheets for specific descriptions) Submission Requirements: Complete this form along with a statement in 500 words or less, explaining how nominee qualifies by meeting judging criteria for the award indicated plus any pertinent additional comments. 5 x 7 photo of nominee (high resolution photo on CD). Entry Fee of $100 is required. ROOKIE OF THE YEAR REALTOR ASSOCIATE OF THE YEAR BROKER OF THE YEAR SALES PERSON OF THE YEAR SALES TEAM OF THE YEAR SALES MANAGER OF THE YEAR MARKETING DIRECTOR OF THE YEAR PROPERTY MANAGER OF THE YEAR LEASING AGENT OF THE YEAR Name: _ Title: Company: Address: Phone: Fax: Principal or Officer: Principal or Officer Signature: Communities Sold, Marketed or Supervised by Nominee: Nominee s % of Volume Sold for Firm: Total Dollar Volume Sold by Firm: CHECKS MUST ACCOMPANY ALL ENTRY FORMS. MAKE CHECKS PAYABLE TO: SBACNJ (SHORE BUILDERS ASSOCIATION OF CENTRAL NEW JERSEY) DEADLINE TO ENTER: DECEMBER 1, 2018 PLEASE INCLUDE ALL REQUIRED MATERIALS AND ENTRY FEE OF $100 PER SUBMISSION TO: SHORE BUILDERS ASSOCIATION OF CENTRAL NEW JERSEY 190 OBERLIN AVENUE NORTH, LAKEWOOD, NJ PHONE: FAX

12 MARKETING STRATEGY FORM Category Numbers 412 & 413 A completed entry form and entry fee of $100 is required with this form. 1. Company Name 2. Start Date 3. End Date 4. Percent increase in Sales/Business Please answer the following questions. Do not exceed 300 words total for all answers. 1. What challenges were faced and how were they overcome? 2. What unique approach to your specific target market was used and how did you position your campaign to gain the competitive edge? 3. What were the results? PLEASE RETURN FORM AND PAYMENT TO SHORE BUILDERS ASSOCIATION OF CENTRAL NEW JERSEY 190 OBERLIN AVENUE NORTH, LAKEWOOD, NJ PHONE: FAX DEADLINE TO ENTER: DECEMBER 1, 2018

13 South Gate Manor, Freehold