Session A1. Room: College of Management Bldg.104 Chair: Prof. B.Y. Leu. Time No. Author(s) Title Page

Transcription

1 Session A1 Room: College of Management Bldg.104 Chair: Prof. B.Y. Leu 1 Shih-Wei Lan, Chung Yeh Machine tool plant implementing TPM to improve Overall Equipment Efficiency (OEE) Jhao- Yu Meng, Ji-Cyuan Liou, Min-Jyun Hong Drowning in the sea Survivor Search Model Building 29 13:20 14: Szu-Hsuan Chen, Jeng-Fung Chen Yu-Hsin Lin, Ping-Han Wu, Tsai-Ni Chen Case Study: improvement of productivity activities by lean production The Applications of Lean Management for Machinery Repairs Factory Wu-Der Jeng, Yung-Ming Wang, Yuan-Hsin Hsieh Design of Mobile Compound Green Power System Combined with Smart Grids and Energy Management Chien-Wei Li, Miao-Ling Wang Process Re-engineering and Key Performance Indicators Construction - A Case Study of Formwork 31 12

2 Room: College of Management Bldg.104 Chair: Associate Prof. W.H. Jeng Session A2 3 Jih-Kuang Chen Fuzzy Taguchi Integration approach for Service Quality Bor-Yuh Leu, Kuoi Chang Investigation of Carbon Footprint of Recycled Plastic Particles by Life Cycle Assessment 32 15:00 16: Bor-Yuh Leu, Chen-Lung Chen Wen-Keng Lee, Jeng-Fung Chen Investigation of Water Footprint of Commercial Washing Machines by Life Cycle Assessment Taguchi quality engineering used in Dual Brightness Enhancement Film Coating laminating process optimization analysis Yi-Hsuan Hsu, Hsin-Yi Ma, Kuo-Ping Chen A study of molds compensation for aspheric lenses 34 13

3 Room: College of Management Bldg. 208 Chair: Prof. H.M. Lin Session B1 45 Tsung-Yi Shen, Nan-Yuan Zeng The Influence of Personality Traits on Work Adaptation and Work Satisfaction of Volunteer Military Tsung-Yi Shen, Jun-Guo Huang An Investigation of Factors affecting the Grassroots Army Soldiers' willingness to retain 35 13:20 14: Lu-Jui Chen, Chia-Hui Yen Hsien-Lun Wong, Tsu-Jen Chu Rationality or Radical Uncertainty? The Role of Headquarters Organization Ministry Involvement and Church Growth Hui-Chen Hsiao, Tai-Hsi Wu The study on consumer motivation and decision-making behavior of postnatal care institutions Hsin-Hui Huang, Chin-Huang Lin The Study of The Low Birth Rate on Organizational Structure for Private Universities 38 14

4 Room: College of Management Bldg. 208 Chair: Associate Prof. C.M. Hsu Session B2 Time No. Author(s) Title page 27 Chun-Lin Yeh A Tendency of Public Sector Compensation Management from the Strategic Compensation perspective Iris Hung, Tai-Xi Wu The study of cognitive differences of service quality importance and satisfaction level - The case study of a ready-mixed concrete company 39 15:00 16:20 63 Hsien-Lun Wong Won-Tsu Tsai 71 Min-Tzu Chan Service Quality Improvement for Semiconductor Supplier by Kano Model A Study on Measurement of Teachers Positive Thinking Inventory at Technological and Vocational University: An Exploratory Factory Analysis Wu-Der Jeng, Tzn-Yen Huang Injection Molding professionals in education-an example of CD-R Feng-Wen Chou, Chin-Huang Lin A Research on the Dynamic Factors that Influence the Willingness of Being a Voluntary Soldier from the Perspective of the System Dynamics Model 42 15

5 Room: College of Management Bldg.511 Chair: Associate Prof. Y.C. Chen Session C1 19 Tzu-Chang Yeh, Ya-Chun Chan, Jiun-Fu Tsai Security Analysis and Improvement of the Single Sign-On Mechanism OpenID Connect in Cloud Computing Y-Chuang Chen, Yi-Gang Liou A Local Structure for Node Diagnosability Chia-Ling Tsai, Chuan-Feng Chiu, Jing-Huei Huang, Wen-Li Huang Kinect-Based Music Conducting Training System - A Case Study on Surrounding Feeling of Music Control 44 13:20 14: Chien-Chih Chen, Yong-Jyun Jhang An APP system for practicing examination questions of certificate Jeng-Yiiang Li, Jie-Ru Zhuang, Ming-Hao Song, A study of virtual reality instrumental store and Shi-Jia Ye, online video tutorials Chao-Xuan Zheng, Wei-Lun Huang Jeng-Yiing Li, Cheng-Shi Hong, Yu-Zheng Cao, Wei-Lun Chen, Jian-Yu,Qiu, Guan-Peng, Zhang Jian, Yin-Wei Lai Constructing an e-notes system to enhance learning effectiveness 45 16

6 Room: College of Management Bldg.511 Chair: Prof. S.M. Tsai Session C2 5 Su-Hsien Huang, Da-Hsin Chang Blogger Accounts Detection for Heterogeneous Weblogs A Case Study of Yam and Xuite Weblogs 46 6 Pauray S.M. Tsai, Yue-Long Ho, Chun-Tzu Chang, Hsin-Wen Li, Shu-Jung Chang Typhoon Hourly Rainfall Forecasting Using Data Mining Technology Yue-Jer Lin The Challenge of Web Privacy on the Internet 47 15:00 16:20 48 Kuei-Ing Wang, Guan-Jie Peng, Yu-Han Yan, Yu-Hsin Lin, Jin-Yi Jhuang LINE products purchasing behavior-integrating user perception of value,loyalty and price sensitivity to explore Jia-Jane Shuai, Yun-Hsin Hsieh, Rong-Mao Hong, Zhi-Wen Zeng An Application of Bayesian Network on Studying Taiwan Donors characteristics Analysis Hsi-Liang Chu Persuasive Tactics Utilized in Mobile Advertising: A User Study 49 17

7 Session D1 Room: College of Management Bldg. 405 Chair: Consumer Financial Manager, SK Bank, S.K. Chang 12 Chih-Ming Hsu, Li-Ya Peng, Hsiang Liao, I-Wen Yu, Wei-Han Huang The applications of data envelop analysis and genetic programming for the stock investments in Taiwan s semiconductor stock market Chih-Ming Hsu, Hung-Chun Liu, Cheng-Yi Peng Forecasting the Options Prices by Using the Support Vector Regression A Case Study on TAIEX Options 50 13:20 14:40 28 Lii-Tarn Chen, Ming-Huang Lee, Shih-Zhong Ho An Empirical Research on Capital Asset Pricing Factor under Bull and Bear Trend in Taiwan Stock Market Pei-Yi Lin Does cooperate with the international credit rating agency could improve the quality of credit rating in China? Hung-Chih Wang, Yuan-Teng Hsu Shu-Kai Chang The Investment Performance of Momentum and Business Cycle: Evidence from the Real Estate Industries of TAIEX Lii-Tarn Chen, Ya-Chuan Chan The influence of expected inflation and subprime financial crisis on the Taiwan stock market 52 18

8 Room: College of Management Bldg. 405 Chair: Associate Prof. S.Y. Lin Session D2 23 Hung-Chun Liu, Hsin-Yu Fan Logistic Stock Trading Strategies in a Quantitative-Easing-Prone Word Chih-Ping Fan, Cheng-Wei Peng, Siao-Tong Chen, Yi-Ting Liao, Chin-An Lee, Cheng-Hsun Huang, Li-Chien Lee The Relationship between Term Spread and Business Cycle in Taiwan 53 15:00 16:20 38 Lii-Tarn Chen, Chih-Ping fan, Pin-Ju Hsieh Price stickiness, Imperfect competition, Real Exchange Rate Determination and Forecasting Yih Jeng, I-Chia Chang A Quantitative Approach of Combining Analyst Forecast into the Black-Litterman Model Shu-Ying Lin, Yu-Yun Huang Day Trade, Order Imbalance and Stock Return Shumei Chiang, Shufen Lin, Peishan Yeh The Examination on the Relationship among Stock Market, Foreign Exchange Rate and Foreign Capital 56 19

9 Session E1 Room: College of Management Bldg. 406 Chair: Associate Prof. H.L. Chu 8 Yung-Chi Chen, Bo-Ming Yang, Hui-Lin Chen, Wen-Bin Wu, Bo-Cong Wu, Yu-Ping Liao The Different Enrollment Advertisement--An Application on Story Marketing Chin-Yun Yi, Li-Fei Hsu Cultural District Attraction and Effect Assessment of Promotion 57 13:20 14: Hsien-Lun Wong, Ran Thi Hoai Thanh Ming-Chwen Yang, Yi-Tzu Chen The effects of service quality and experiential marketing on repurchase intention in international airlines IPA and Kano Two-dimensional Model Quality Applied in STARBUCK COFFEE Ming-Chwen Yang, Min-Yu Wu, Li-Tung Yeh The Service Quality Model Applied in Taiwan High Speed Rail Yi-Hsien Tu, Ting-Zhi Cao, Ya-Wen Yang, Shoa-Hua Wu, You-Zhen Chen, Chung-Yi Hung The Consumer Behavior of Sanitary Pad Behavior in Taiwan 59 20

10 Session E2 Room: College of Management Bldg. 406 Chair: Associate Prof. M.C.Yang 22 Melisa Yi-Ting, Hsu Jhih-Huang, Guo, Daren Chen A Study of Factors Weighting that Influence Electric Vehicles Buying Tsung-Yi Shen, Chun Yang The Influence of Mobile Device Using Behavior on Junior high School Students Learning Attitude and Personal Development 61 15:00 16: Jun-De Lee, Pei-Jjun Guo, Ying-Yan Peng, Jia-Yi Zheng, Zi-Xin Guo, Chee-Wei Wong Jun-De Lee, Zhao Yu, Xiao-Lin Peng, Zhen-Ying Huang, Nian-Ying Jiang Comparison of three leading brands of pizza 61 Purchase Intention for affordable clothing Tsung-Yi Shen, Kuei-Yuan Tung The Influence of Motel Service Quality on Customer Satisfaction and Loyalty Hsien-Lun Wong, Dinh Thi Vinh Nga, Le Van Nam Factors influencing purchasing behavior in rice of Taiwan people 63 21

11 Session F1 Room: College of Management Bldg. 403 Chair: Financial Advisor, HHT Co., Y.T. Hsu 87 Yau-Yuh Tsay, Ting-Yu Huang, Yu-Wei Chen, Hui-Ju Yang, I-Chieh Tseng English Learning and Intention toward Pursuing English Certificate among University Students- A Case Study at MUST 64 13:20 14:40 90 Yau-Yuh Tsay, Wen-Ling Hsieh, Chia-Ling Hsu, Yi-Chiao Chiu, Hsiu-Ling Ding, Yie-Yun Hsu, Li-Yang Tsai University Students Purchase Intention toward Low-Cost Carriers: A Case Study at MUST Chen-Wei Liang, Lin-Chin Huang In view of system dynamics to explore students mathematics semester grades in elementary school 65 7 Yung-Chi Chen Using Three-Stage SBM-DEA Model to Analyze the Operating Efficiency of Agricultural Bank Jian-Shiun Chiu, Chih-Chun Chen, Yuan-Teng Hsu Informational Connotation of the Highest Price Stocks 66 22

12 Room: College of Management Bldg. 403 Chair: Assistant Prof. T.C. Ying Session F2 30 Shu-Huei Li Talking the young volunteer from new public service management theory Ming-Chih Lee, Tai-Hsi Wu The study of cognitive differences of service quality importance and satisfaction level - A case study of A Securities 68 15:00 16: Chia-Yuan Jiang, Ya-Jane Sung Shu-Fen Lin, Wen-Hua Yang, Zhi-Qing Zheng, Ya-Zhu Tang, Guang-Xi Deng, Xiao-Fang Fan, Xin-Yu Fan A Study on Work Stress and Leisure Participation among Foreign Laborers - Evidence from Hsinchu County Study for the Relationship between the number of Visitors to Taiwan and Macroeconomic Parameters Chih-Chang Chiang Industrial Characteristics and Competitive Strategy of Sports Apparel Industry in Taiwan 70 23

13 Room: College of Management Bldg. 503 Chair: Prof. Y.S. Lin Session G1 16 Chen-Cheng Chu, Kuo-Cheng Ku Using IDEF methodology to improve the chemical preparation processes-- The case of semiconductor back-end processes Woei-Horng Jeng, Jung-Feng Kuo Operating Performance Based Methodology for Purchasing Manufacturing Systems 71 13:20 14:40 42 Chih-Ming Hsu The Application of Support Vector Regression for Stock Price Forecasting with Feature Selection by Genetic Algorithms- A Case Study on TAIEX, Nikkei 225, and NASDAQ Sheng-Hung Chang, Lin-Chiao Tseng Learning Supply Chain Replenishment Strategies through Game Design Chen-Lin Hung, Chia-Hsin Wu Applying six sigma to the applications class module products design and development A study case of GPS/GNSS module industrial 74 24

14 Room: College of Management Bldg. 503 Chair: Prof. Y.J Lin Session G2 29 Chih-Wei Lee, Mei-Fang Wu The Relationship among Knowledge management and Human factor engineering and Quality Improve in Polarizer rework operation of TFT-LCD company 75 15:00 16: Wan-Ting Wun, Wan-Ting Chang, Wei-Jhe Li, Kang-Xun Liu, Shiaw-Tsyr Uang Feng-Chyi Duh, Chin-Hung Teng, Chen-Yu Sun The Application of SCAMPER on Innovative Product Design The Health Management Platform for Sport/Fitness Club Youn-Jan Lin, Tung-Yueh Pai, Jin-Hua Yeh The Study of Quality Requirements on Night Traffic Safety Reflective Vest An Example of a University in Hsinchu Chia-Yuan Wu, Ting-Kuo Peng A Study of Developing Earthquake Escape Plan Based on Theory of Constraints and Systems Thinking 77 25

15 Room: College of Management Bldg. 504 Chair: Dr. Ken K.L. Peng Session H1 67 Vinay Gonela, Raphael Onyeaghala Decision tool to decide best scheduling system for clinic setting Manh-Hung Nguyen, Thi-Hien Hoang, Shu-Ying Lin Lead-Lag Relationships among Oil Price, Exchange Rate, Sovereign Risk, and Taiwan Stock Market Performance 78 13:20 14:40 85 Shu-Ying Lin, Van Hai Hoang, Thi Thanh Nhung Phan Accounting information quality and Liquidity and Stock Return Kang-Lin Peng, Kit Jenkins Attain Sustainability from Innovation and Integrity Yoshihisa Iguchi A study of Stockholders Book Value and Market Value 80 26

16 Room: College of Management Bldg. 504 Chair: Associate Prof. H.Y. Ma Session H2 10 Hung-Ming Lin, Hsiu-Chuan Wu Using IPA to Analyze the Key Elements of Service Quality in Convenience Store An Example of 7-ELEVEN Ting-Kuo Peng A Study for Optimal Applying Policy of Examinee under Individual Enrollment Patterns 81 15:00 16:20 61 Jun-De Lee, Zi-Ting Zheng, Guan-Ping Ke, Jia-Xian Wen, Zi-Xuan Lee, Li-Ping Jiang A study on the quality of telecommunications services using 4G services Ting-Kuo Peng 104 Ling-Fen Chang, Yi-Chen Lin A Study of Individual Enrollment Strategies Choice for School Based on Evolutionary Game Case Study on Operation and Service Innovation of a Parent-Children Restaurant