<<Name of your business>>

Transcription

1 A Business Plan for <<Name of your business>> Type of Business Year to Year (Recommend a 3 year period) Template supplied by Small Business Tool 1 Page 1

2 Contents 1. EXECUTIVE SUMMARY 4 Where we want to be: 5 Description of Service to be provided by <<Your Business>>. 5 The Goods or Services 5 Business Mission 5 Objectives over the next three years 5 2. THE MARKET AND MARKET STRATEGY 7 The Market 7 Basis for Growth 7 The Competition 8 Sustainable Competitive Advantage 8 Logistics Management 9 Pricing Approach 9 Product Range 9 Sales Activities 9 3. ORGANISATIONAL STRUCTURE 10 The Structure 10 Legal 10 Staff 10 Client Service Strategy 10 Role of Staff OPERATIONS 11 Office/Shop 11 Estimated Costs 11 Human Resources 11 Technology 11 Control Systems 12 The Systems/procedure manual FINANCIAL PROPOSAL AND DATA 13 Page 2

3 Financial Strategy 13 Cash Flow Projections STRATEGIC AUDIT 13 Strengths and what to do? 13 Weaknesses and what to do? 13 Opportunities and what to do? 14 Threats and what to do? 14 The WOW Factor 14 The Steps to take: Action list 15 Page 3

4 1. Executive Summary This business plan has been written to ensure all planning for the maintenance and development of <<Your Business>> has been itemized and thought through, and to ensure all contingencies have been catered for. <<Your Business>> provides <<Goods/Services>>, with a focus on <<target>>. The market for <<Your Business>> is.. and the aim is to supply. The demand for <<Your Business>> is strongest in.. The opening for <<Your Business>> to best supply that market is. If customers are given the right message and have confidence in <<Your Business>> then The target clients of <<Your Business>> are smaller or larger., predominantly based in.. that require..: 1. Demographics or market segment. 2. Demographics or market segment. 3. Demographics or market segment. 4. Demographics or market segment. 5. Demographics or market segment. The good or services <<Your Business>>will provide include: Goods and or services Goods and or services Goods and or services Goods and or services Goods and or services Goods and or services An added benefit will be. Also a second added benefit is.. Benefits for your clients when they use <<Your Business>> are: Benefit. Benefit. Benefit. Benefit. Benefit. Benefit. The two major advantages <<Your Business>> will provide to client/customers are experience through the systems we have to run the day to day operation of. the efficiencies the synergies created by having. the location. Page 4

5 <<Your Business>>staff will attend to all. Where we want to be: After a period of a further 3 years <<Your Business>> will be generating an annual turnover of $????. On current budget estimates <<Your Business>> will need.. by this time. Description of Service to be provided by <<Your Business>>. The Goods or Services This business will provide.. to... A comprehensive but not complete list of goods and services follows: Eg: Hot take away food.. Eg: Sweets.. Eg: Eat in food.. Eg: Cigarettes.. Business Mission <<Your Business>> exists to assist customers and potential customers to.. This is done cost effectively and in the quickest time possible. <<Your Business>> strives to serve, advise and assist its clients on... In this way <<Your Business>> will become the largest contributor to the Objectives over the next three years Marketing Page 5

6 Within the next 3 years, the wider community sector should have an immediate recall of the name <<Your Business>> and know what goods/services the business provides. 12 Months: <<Your Business>> will require Eg: 2 new major clients (annual revenue of $100,000 or more) in the next 12 months and 1 or 2 smaller clients with revenue of $25,000 as outlined in the cash flow statements attached. 2 Years: <<Your Business>> will then have Eg: 1 extra major client, with annual revenue of $100,000 or more and two with $25,000 annual revenue. 3 Years: <<Your Business>> will then have Eg: 1 more new major client, totaling 4 with annual revenue of $100,000 or more and three with $25,000 annual revenue. This will require 4 full time staff. Some of these will need to act as.. and some in administration. Possibilities are: 1. Prospective client or customer sector 2. Prospective client or customer sector 3. Prospective client or customer sector 4. Prospective client or customer sector Marketing will include: 1) Development of a Database 2) Direct mail (Colour Brochure) 3) Follow up with Personal appointments 4) Presentation folders at the appointments (to include) (a) Covering letter (b) Brochure (c) <<Your Business>>Pty Ltd profile (d) <<Your Business>>Pty Ltd services (e) Benefits (f) Enticements (g) Testimonials (single page) (h) List of current clients Sales Eg: Within 12 months, between and. prospective clients should have been called upon personally and between 2 and 4 having been recruited. Client Service Eg: Existing clients should feel comfortable with the service from <<Your Business>> and an element of extra service to be delivered (over and above expected) to be brought to the attention of the respective decision makers. Page 6

7 2. The Market and Market Strategy The Market The customer base is Segments of that customer base are Lists of prospective customers can be found.. The world wide web can provide. The Yellow Pages possible clients listed. The categories included are: 1. Categories 2. Categories 3. Categories 4. Categories Comment on the likelihood of these clients needing your goods/services.. What can <<Your Business>> do to change which goods/services you provide so that these customers will avail themselves of your business? What services can <<Your Business>> also provide? Which section of this market can you best reach?. The type and size of Client we will want to attract are: 1) Describe 2) Describe Basis for Growth Your business will grow through the recruitment of clients using direct marketing and a direct sales approach. Marketing Consistent Branding New logo New Brand theme on all documentation including web based The premises Consistent presentation of name and the concept through the mail, <<Your Business>> Newsletter. Website and links. Business Cards. Letterhead. Page 7

8 Brochures (colour). Information Package in presentation folder listing services. Database. Survey. Word of mouth/recommendations. Media exposure. Sales Visiting potential clients. Approaching the right person (decision makers). Approaching advertiser. Current clients include: 1. Clients or market segments 2. Clients or market segments 3. Clients or market segments 4. Clients or market segments The Competition List your direct competitors, with a short description of their strengths and weaknesses. 1. Competition 2. Competition 3. Competition Some fringe competitor are:.. Sustainable Competitive Advantage List here the benefits <<Your Business>> is able to provide that others cannot. <<Your Business>> systems <<Your Business>>will develop a series of matrix tables that explain and develop each of the goods/services listed above. These tables form the basis of an operations manual that will enable franchising or selling the business in the future. Benefits <<Your Business>> will have the exclusive rights to the Links with. There is a constant flow of valuable information from.. that can be sent onto our clients. Company or person Good or service they can provide Company or person Good or service they can provide Company or person Good or service they can provide Specialising <<Your Business>> will Specialize in. All Marketing will concentrate on the fact the <<Your Business>> is the only business set up in this area exclusively to provide such a service. Page 8

9 Logistics Management A database of clients and prospective clients in <<area>> is being built to the extent of over. direct mail address and calling them by telephone one by one over a period of time to update their situation will ensure results. Personal visits will also be made to target potential clients. Once contacted a record of their current status is kept and over time an overall picture of which have their own needs, or another and which are likely to take up our services will be developed. Repeat contacts will ensure <<Your Business>> is constantly growing. Pricing Approach A set price of $ per hour (plus GST) is the target base fee from which all quotes start. A series of specific packages have been developed in order that we can tailor the cost structure around the clients requirements and revenue will be developed upon requirement. We are to sell the fact that we can build monthly payments into the clients budget to provide the goods/services. Product Range As per the goods/services listed above The tools available: Systems Manual MYOB or Quicken Database System Templates Current staff Computers Sales Activities Visiting potential clients in the area by appointment and armed with printed material that will provide comprehensive information on the proposal. This will include Presentation Package and Brochure as well as individualised letter to the decision maker. Approaching potential clients that advertise in the Newspapers for staff or services offering them the opportunity to explore any services we may be able to offer. Working with large companies in partnership.. Working with other know similar businesses interstate.. Industry groups Page 9

10 3. Organisational Structure The Structure Legal The business name registered is <<Your Business>>. <<Your Business>> is also a company with. As Directors. The Managing Director is. Membership of the AICD and completion of the Director course will also help. Staff Current staff include Managing Director Administration, Administration Sales Sales Client Service Strategy Role of Staff Describe the role of staff as a whole and what they are to achieve for the clients. Page 10

11 5. Operations Office/Shop List your address Estimated Costs Investment Asset register (List using MS. Excel) Cars. Computers Premises Asset Register INSERT Human Resources Managing Director Insert job description. Administration Insert job description. Sales Insert job description. Technology Within the current shop/office: Computers (one a server) and a lap top, all capable of working on Windows Printers. Photocopier on lease Telephone system. Required for the future: One computer Printer Smaller telephone system to handle several lines. Photocopier. Page 11

12 Control Systems 1. MYOB 2. The budget/accounting spreadsheet for <<Your Business>>. 3. A job list for each client 4. Staff meeting held fortnightly. 5. Procedure/operation manual. The Systems/procedure manual <<Your Business>> systems <<Your Business>> will develop a series of matrix tables that explain and develop each of the goods/services listed above. These tables are form the basis of an operations manual that will enable franchising or sale in the future. A table will be presented as such: Service Task Tools How it should be achieved Outcome Estimated Time Page 12

13 4. Financial Proposal and Data Financial Strategy Cash Flow Projections The next years Statement of Income & Expenditure. (The Budget) INSERT 5. Strategic Audit Strengths and what to do? 1. Specialisation a) Market the fact that we have experience and the knowledge. b) The System manual. c) Experience. d) Our Pricing. 2. Becoming known in the Local Market Place. a) Database. b) Website 3. Connections with other companies a) Larger firms b) Interstate. 4. Low capital investment, no debt. a) Investments 5. Flexible to clients needs a) Empowered staff 6. Low cost for clients Weaknesses and what to do? 1. Unknown in the Market Place Australia Wide a) Yellow Pages b) Mail outs c) E mail list and Newsletter d) <<Your Business>> logo on Websites 2. Sales expertise Page 13

14 a) Recruit personal with Sales expertise b) Discipline the current staff and apply the marketing strategy 3. Lack of performance a) Provide a service in excess of expectations The WOW Factor b) Follow up by all other staff that the WOW factor happened. c) Staff meetings Opportunities and what to do? 1. The Marketplace. a) Market to them with mail out and follow ups b) Advertise 2. Variable services. a) Market our flexibility 3. Our goods/services should remain flexible enabling us to branch out 4. Develop and Market benefits Threats and what to do? 1. The Competition a) Assertively market <<Your Business>> to their clients as an independent organisation specialising in. b) Identify decision makers and market direct to them. 2. External influences. a) Save funds. b) Manage staff more closely c) Highlight your strengths 3. Unknown competitor activity, present and future. 4. Perception of Professionalism a) The WOW Factor 5. Lack of Capital a).. The WOW Factor One extra column to be added to the procedure manual listing the WOW factor to be achieved: The Services Telecommunications Staff to smile when answering the phone! Sales Extra and unusual efforts Training staff Page 14

15 The Steps to take: Action list Initial Activity Person Responsible Deadline Secondary Activity Person Responsible Deadline Extra Activity Person Responsible Assistance Page 15