top 10 signs of april 2018

Transcription

1 top 10 signs of april 2018 S I G N M E S H. C O M S N A P S H O T A P R I L Explore top 10 signs of last month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behavior

3 Gen Z s Boredom Reaches The Internet Generation Z is bored of a lot of things. However, the internet is new to that list - and that might not even be a bad thing. The youngest generation is experiencing a new type of boredom: phone bored. Phone boredom happens when teens have cycled through everything on their devices and they re left feeling stranded, looking for interesting things digitally and just not finding anything that grabs their attention. As one teen describes it: Sometimes I feel like I ve reached the end of the internet, I ll just watch the same videos on YouTube until eventually I m so bored I start clicking random things on my phone.

4 Slow Entertainment In a wellness focused world, even entertainment is slowing down. Slow media is enjoying new mass attraction. Films like Baa Baa Land - an eight-hour slow-motion movie without dialogue or storyline, focusing on hundreds of sheeps - have the sole goal to help people relax and unwind. Other slow epics include four-hour National Knitting events, reindeer herding and seven-hour train rides. The wellness movement is changing the face of entertainment, offering an antidote to hectic modern life.

5 business 2 innovation Signs and innovations around new products, services and ventures

6 Telia Sense Telia Sense is bringing IoT to private consumers, making car ownership easily manageable. The small IoT device by the telco company has three different main functions. First of all it is tracking the car s health, reminding the owner of inspections, tire change, and warning against engine, electricity and battery failures. The second feature is helping to find a parking spot, warning against parking bans and signaling when anyone is stealing or harming the car. Lastly, the device brings WiFi into the car, using the 4G network in Sweden and the EU.

7 Gaming-As-A-Service PlayGiga wants to launch gaming-as-aservice, offering Telcos another option for content. Spanish startup PlayGiga aims to create gaming-as-a-service to add another layer of content alternatives from telcos to consumers. In its core, it is planned to offer a gaming platform as a white-label solution to operators. The solution is supposed to work like subscription services, having customers pay a fee and getting unlimited access to games in return. For operators this solution gives the chance to target less affluent markets like families or developing markets.

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 N26 s Bold Millennial Campaign To position themselves as the Millennialfriendly bank of the future, N26 s cheeky hashtag is spreading across Europe s cities. N26, the Berlin-based mobile banking startup has a new hashtag #nobullshit, taking aim at traditional banks. The hashtag on bold posters can be seen in subway stations in Berlin, and will now appear in Munich and other cities as the OOH campaigns broadens its rollout.

10 Toyota Multi-Sensory Ad The car manufacturer s new ad in InStyle magazine takes the reader inside the car and even simulates his heart rate. A 2018 print ad of Toyota in InStyle magazine places the reader inside the car by simulating its sight, sound, smell and touch. It even simulates to measure readers heart rates. On a double-page, readers are able to grab the door handles of the car and place their thumbs on built-in sensors that then simulate their pulse line. LED lights make the heartbeat visible and a beeping noise makes it hearable. The pages show an exact replica of the Camy model s interior, including the new car scent.

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Outdoor Shopping AR Athleisure brand Outdoor Voices app uses AR to let people shop while on a hike. During SXSW the company launched the AR app, motivating festival goers to take a break outside and hike around Austin. Users of the app could scan the ground and collect rewards in form of location specific deals on apparel. They could see their rewards in AR and order them with Apple Pay.

13 Daimler's Digital Human Sarah, a digital human combining AI and emotional intelligence, is on a mission to improve customer experience. Daimler Financial Services introduced Sarah, a digital human that is supposed to link man and machine with artificial and emotional intelligence. Sarah was made to improve customer experience by assisting like a personal concierge, offering the right information at the right time with a convenient and emotionally intelligent, digital touchpoint. This assistance is necessary as the automotive company s mobility and finance portfolio is becoming increasingly complex.

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 Heineken Original Content For MLS Heineken USA partnered with Copa90 to develop Major League Soccer social video series. Copa90, a multi-platform soccer media outlet, and Heineken USA formed a partnership to release a original content series about Major League Soccer (MLS). The series, called Hometown, shows the culture of supporters and MLS city through the eyes of some of the league s biggest stars. It can be viewed on Copa90 s social channels.

16 Educating The Next Generation Of Coders Barbie s creators are working on a new version that will teach young girls how to code. Mattel partnered with computing platform Tynker to bring coding lessons to 10 million children by The goal is to spark a desire for pursuing tech-based careers. Seven Barbie coding lessons will be created to inspire kids, especially girls, to go into technical professions.

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind