Help credit unions do great things without big budgets.

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2 OUR MISSION Help credit unions do great things without big budgets. CREDIT UNION MARKETING EXPERTS

3 INDUSTRY TESTED. INDUSTRY TRUSTED. INDUSTRY RECOGNIZED. CUmark is an agency dedicated to credit unions. With over 30 years experience working in the industry, we have a deeper understanding of credit union marketing than you ll find anywhere else. We aim to become a trusted partner to every credit union we work with. This pursuit of excellence has been acknowledged through national and international awards and recognitions. We understand credit unions because we came from them, as award-winning staff in some of the largest and most successful credit unions in North America. CU brands across Canada (such as our clients above) grow by giving them access to a full team of marketing and creative experts at a fraction of the cost of hiring These days, we are trusted to help internal staff Greater Victoria Business Awards Best New Business Finalist 2015 MACU AIM Award Winner with North Peace Savings & Credit Union 2015 MACU AIME Award Winner with North Peace Savings & Credit Union 2010 MACU Masters Winning Designer Luke Taylor (CCO at CUmark) 2009 IABC Gold Quill Award Jeremy Whittingstall (CEO at CUmark)

4 THE SUPPORT YOU NEED. ON YOUR TERMS. INTERNAL MARKETING: MONEY WELL SPENT? INFREQUENT QUESTIONS CUmark offers a wide range of services to help credit unions grow, whether that s increasing brand awareness, increasing share of wallet, promoting a product, service or event, attracting and retaining members, or simply fulfilling day-to-day marketing needs. Now, more than ever, credit union marketers Why choose CUmark? are being asked to do more with less. If you re Unlike other marketing agencies, like many in the industry who don t have the resources to hire a full team of employees to take care of your growing list of marketing needs, we can provide the services you need to STRATEGY CREATIVE DIGITAL Analytics Copywriting/editing Digital advertising Brand strategy Digital design (web ads, Social media Campaign strategy Communications strategy succeed at a price that fits within your budget. tv displays, app icons) Print design (posters, What does a salaried marketing department cost? account management Web development brochures, teller Website collateral SALARIED POSITION MEDIAN SALARY PER YEAR* (CAD) CUmark is devoted entirely to credit unions, so you know you re getting services that are tailored to your industry, with well over 30 years of relevant experience and expertise. Where are you located? CUmark has offices in Vancouver and Victoria, British Columbia and serves all of Canada and the United States. What can I expect working with you? We ll ask you what your goals are and gain a deeper understanding of what Market research toppers, rack cards, (banners, icons, portlets, Marketing Director $86,061 Surveys stationery, direct mail) campaign landing pages) Marketing Coordinator $42,045 know your brand and market, as well as Graphic Designer $41,744 the creative process begins. You ll have Copywriter $45,387 Social Media Manager $43,936 Web Developer $50,144 PPC Digital Ads Manager $49,897 SEO Specialist $46,602 fits within your budget. Data Analyst $53,644 How do we get started? to work with. They re innovative, fun, understand the credit union system and are advocates for it! GEORGE DE LA ROSA, CEO LUMINUS FINANCIAL They made the process easy, and achieved a fantastic result. The CUmark has been so excellent creative worked perfectly for our us and fit our branding very well. REBECCA PETERS, MARKETING OFFICER DIAMOND NORTH CREDIT UNION TOTAL ANNUAL COST $412,858 you re trying to achieve. Then we get to your challenges and opportunities. Then input at every stage until you re satisfied with the finished product. What does it cost? Every CU has different marketing needs. Depending on the services yours requires, we can customize a plan that Connect with us we ll give you a free one hour strategy session with our brand management team. Growth of Assets CUmark s average annual invoicing** $64, % Savings! Do you have the ability to grow with us? Absolutely. We keep a constant eye on Under Administration from * Stats provided by payscale.com our team s allocations and have hiring all our retained clients since 2015 ** CUmark invoicing is estimated for one product campaign per month, including campaign development, graphic design, website updates, landing page development, digital advertising and social media management. practices in place to ensure we can keep up with your success!

5 A DIVISION OF LOOMO MARKETING OFFICES IN VANCOUVER, VICTORIA, AND CALGARY Ready to make your mark?