Stadium Survey Results -- Overview

Transcription

1 Stadium Survey

2 Stadium Survey Results -- Overview The Stadium Survey was sent to 104,804 addresses at 10:00 AM on March 19th. The population consisted of: Alumni and Faculty/Staff Alumni Association members (lifetime and active annual) Lifetime Society members and 1870 Club and Cornerstone members (from January 1 st, 2011 to current) Ram Club donors (from January 1 st, 2011 to current) Football Season Ticketholders (data is from 2002 to current) The following were excluded: Parents (unless they were also an alum or faculty/staff) Entities without an or with a qualifying suppress (such as Do Not Contact, Do Not )

3 Responses Through the end of March 25 th (approximately one week), we received 10,181 responses from this survey. This represents a great response rate, and shows the passion, on both sides of the issue, that the proposal has generated! 9,863 of these are known, meaning the respondent clicked the link from the 318 of these are anonymous, which could occur (in very few cases) from an ancient client, but more often occurs when a non-recipient fills out a generic form that is not tied to an Advance entity. The survey was posted generically on ramnation.com, and anecdotally we know that some community members shared it with their neighbors. Since unknown is not tied to an ID number, there may be multiple from the same person. A copy of the same survey was posted on March 22 on the Stadium site to collect anonymous on-campus responses. We have received 134 of these. There may be multiples from the same person, or crossover with the main survey. While we do include some student responses in this, we polled students separately through ASCSU, who will report on this later this evening.

4 A preliminary analysis The spreadsheet provides data from a variety of segments, concentrating on the key question as to whether the respondent supports or opposes the stadium. Overall points to consider: 49.6% have a strong opinion, while 50.4% are in the middle four categories. Segments most likely to respond to the survey tend to be Faculty/Staff (including retired/emeritus) Fort Collins residents Engaged people (Ram Club, 1870/Cornerstone members, Ticketholders, Event Attendees) High-end and loyal donors Segments least likely to respond to the survey tend to be General alumni Non-Fort Collins residents Non- donors 1960s/1970s birth decades Segments who strongly support the stadium tend to be Male Outside of Fort Collins (especially Denver) Affiliated with Athletics (Ram Club, Ticketholders, Former Athletes) and/or Business graduates High dollar donors Segments who strongly oppose the stadium tend to be Female Fort Collins especially Faculty/Staff (including retired/emeritus) and students Graduates of science colleges Non donors Faculty/Staff and Fort Collins residents have a heavy crossover. The combination of being Faculty/Staff and in Fort Collins leads to a greater opposition.

5 OVERALL KNOWN RESULTS Sent Responses Resp Rate More Info Needed Conflicted Rating Overall Known surveys are connected to the recipient of the . Anonymous surveys were submitted by an ancient client (very few) OR were submitted by someone who did not receive the . Ramnation posted the generic survey link on their site, and other recipients forwarded it. The on-campus survey was created on 3/22/12 and posted to the page. Main Survey - Known 104,804 9, % 2,722 1,492 1, ,529 2, Main Survey - Anonymous On-campus survey OVERALL TOTAL 10,315 2,867 1,538 1, ,577 2, Key The Resp Rate indicates the percent of people in a segment who responded, and may be a measure of interest in the issue. Green indicates an above-average response rate (shade indicates degree above average). Red indicates a below-average response rate (shade indicates degree below average). The Rating is a calculation meant to show where on the spectrum of support vs oppose the segment lies. The Rating is calculated by identifying an average response where strongly oppose = -20, oppose = -10, more info needed & conflicted are neutral, support = 10 and strongly support = 20 Green indicates the segment supports the stadium (shade indicates intensity of support). Red indicates the segment opposes the stadium (shade indicates intensity of opposition).

6 Known Responses Connection to CSU Responses % 1. How are you connected to CSU? (click all that apply) More Info Needed Conflicted Rating Alumni 8,203 83% 2,054 1, ,368 1, CSU faculty 567 6% Retired faculty or staff 281 3% CSU student 493 5% Parent of CSU student 620 6% CSU employee/staff member 1,237 13% CSU athletics donor % CSU academic donor 905 9% Community member 1,644 17%

7 A few interesting points One commonality that emerged among respondents was, by a wide margin, people seemed to agree that athletics is an important part of the university s image nationally. On that question, 3,659 respondents agreed and 2,647 strongly agreed for a total of 6,306. Conversely, 1,277 respondents disagreed with that statement and 933 strongly disagreed, for a total of 2,210. That opinion did not translate in the survey into agreement on the stadium proposal. The question we asked was: A new, on-campus stadium would assist with improving the University s national image. To that, 1,981 respondents disagreed and 2,526 strongly disagreed, for a total of 4,507 in disagreement. On the other side of that question 1,853 respondents agreed and 1,875 strongly agreed, for a total of 3,728. On the third part of that question on whether it is appropriate for the University to spend private funds on a new, on-campus stadium, the respondents were more evenly divided. A total of 4,645 respondents agreed with this statement (2,434 agreed, 2,211 strongly agreed) while a total of 3,373 disagreed (1,317 disagreed and 2,056 strongly disagreed.)

8 Known Responses -- Opinions Responses % More Info Needed Conflicted Rating Athletics success is an important component of the University's image nationally. Disagree 933 1% Disagree 1,277 13% Neutral 1,325 13% Agree 3,659 37% Agree 2,647 27% , A new, on-campus stadium would assist with improving the University's national image. Disagree 2,526 26% 2, Disagree 1,981 20% Neutral 1,595 16% Agree 1,853 19% Agree 1,875 19% , It is appropriate for the University to spend private funds on a new, on-campus stadium. Disagree 2,056 21% 1, Disagree 1,317 13% Neutral 1,786 18% Agree 2,434 25% Agree 2,211 22% ,

9 Known Responses -- Location Responses % More Info Needed Conflicted Rating 2. Where do you live? Select the best answer: On CSU campus 30 0% Within a mile of Hughes stadium 324 3% Within a mile of main CSU campus 828 8% Fort Collins 2,292 23% Denver metro area 2,107 21% Northern Colorado (outside of Fort Collins) 1,207 12% Elsewhere in Colorado 616 6% Outside Colorado in the USA 2,380 24% Outside the USA 93 1%

10 Known Responses -- Factors Responses % More Info Needed Conflicted 6. Which of the following factors should be most important to CSU in making the decision on whether to build a stadium on campus? Select the Rating top 3: Impact on economic sustainability and affordability of CSU 5,719 58% 1, Impact on academic quality 3,092 31% 1, Effective resource management 2,879 29% 1, Impact on visibility of the University 2,793 28% , Impact on surrounding community 4,635 47% 1, Impact on environment 2,299 23% 1, Impact on the local economy 2,150 22% Impact on connections to alumni 1,084 11% Impact on athletic success 2,561 26% , Impact on connections to donors 830 8% Other (please describe below) 1,083 11%

11 Known Respondents Giving Data Responses % More Info Needed Conflicted Rating Giving Level (all time) The all time soft-credit giving (not including matching or unpaid pledges). In some cases this number differs from the official amount for high-end donors, but this should minimally, if at all, affect these categories. (No Giving) 4,137 42% 1, $1 1,482 15% $100 1,883 19% $ % $1,000 1,027 10% $5, % $10, % $50, % $100, % $500, % $1,000,000 0%

12 NOTES Methodology The Rating is calculated by weighting the strongly support, support, oppose and strongly oppose answers. / are weighed at 10/-10 and strongly support/oppose are weighed at 20/-20. We could optionally weigh only the strong responses, although this will likely not change the results much. Recipient Interest The stadium survey is the 6 th largest ever sent by CSU Advancement. It enjoyed the second highest number of opens (25,000+) and the highest number of clicks (11,700+). It also more than doubled the record number of responses returned from a CSU Advancement survey, with a respectable overall response rate of 9.41% (much higher for closer & more affiliated segments). Initial Overwhelming Response We experienced an overwhelming response to the survey immediately after it was sent. From approximately 10:17 to 10:47 the database server received an unprecedented level of activity. As a result, some respondents ( ) received time out and/or error messages. The majority of these occurred after the survey was completed, and we were able to restore the intended answers. Others would have had to wait and try again at a later point. Once submitted successfully, the entity would not be able to view the survey. Several respondents contacted DAIS and/or Alumni Relations and were informed that they should wait. After 10:47 the activity fell to a normal level and we have continued to collect surveys at a steady (though decreasing) rate. DAIS will investigate and make adjustments for future mailings. Next Steps DAIS would be happy to provide additional metrics or analysis, and/or refresh these statistics as more responses arrive.

13 Additional surveys Next Steps Public Input sessions