RETAIL BOUTIQUE PROFILE COMPANY

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1 RETA IL B OUTIQ U E STRATEGIC RETAIL CONSULTANCY RETAIL BOUTIQUE STRATEGIC RETAIL CONSULTANCY COMPANY PROFILE We are a full-service retail advisory agency based in Dubai and operating across the region. Dedicated to implementing transformative strategies, we aim to support retailers and landlords optimise profitability in an ever-evolving environment. At Retail Boutique we work closely with both retailers and landlords to identify areas of potential growth whether it s in new categories, a new target audience, or new regional markets. This often requires adapting business models, value propositions, and format strategies to the dynamics of emerging local markets.

2 RETAIL IS OUR PASSION Retail Boutique is a fully-fledged retail advisory agency based in Dubai, made up of a collective of seasoned retail professionals with extensive local, regional and international experience in all fields of the retail spectrum, both as retailers and landlords. With focus on implementing the best industry practices, we provide strategic consultation and brokerage services on all aspects of retail and shopping centre operations, ensuring our clients consistently exceed their customers expectations, increase sales and margin results. OUR TEAM THE BEST AND BRIGHTEST PARTNERS AND SENIOR TEAM IRINA COOPER FOUNDER & EXECUTIVE DIRECTOR RACHEL WALTON COMMERCIALISATION SHARAD AGARWAL DIGITAL SOLUTIONS PATRICK DESAMPARADO ARCHITECTURE & INTERIOR DESIGN SHAMIM KASSIBAWI PUBLIC RELATIONS & MEDIA ROLLAN RODRIGUES BRANDING & ADVERTISING SHONIE DESAMPARADO RETAIL DESIGN & DELIVERY

3 OUR EXPERIENCE Although Retail Boutique is a young company, our team is made up of tremendously experienced professionals who have been part of the shopping mall landscape for over a decade and have been involved with some of the region s best projects. BRANDING MARKETING PR LEASING COMMERCIALISATION RETAIL DESIGN & DELIVERY SHARJAH MEGA MALL DUBAI FESTIVAL CITY YAS MALL WTC ABU DHABI AL JIMI MALL AL AIN CENTRAL MARKET JUMEIRAH GROUP BURJUMAN CENTRE SHARJAH MEGA MALL DUBAI FESTIVAL CITY OASIS CENTRE DUBAI OASIS CENTRE MUSCAT JUMEIRAH BEACH RESIDENCE THE PALM JUMEIRAH JUMEIRAH GROUP MARINA MALL ABU DHABI EMAAR BOULEVARD SOUK AL BAHAR DUBAI MARINA MALL GOLD AND DIAMOND PARK EMAAR COMMUNITY CENTERS MARS AL SEEF HARVEY NICHOLS DOHA REDEVELOPMENT REFURBISHMENT ASSET MANAGEMENT ADMINISTRATION THE DUBAI MALL BURJUMAN CENTRE SHARJAH MEGA MALL YAS MALL BUSINESS HUB WTC ABU DHABI - THE HUB CITY CENTRE DEIRA BURJUMAN CENTRE SHARJAH MEGA MALL DUBAI FESTIVAL CITY

4 OUR SERVICES PROVEN BUSINESS METHODOLOGIES With a full suite of retail management services and with the support of proven business methodologies, we provide tailor-made solutions for each client. LANDLORDS & DEVELOPERS LOCAL & INTERNATIONAL RETAILERS HOME GROWN CONCEPTS RETAIL IN HEALTHCARE RETAIL IN HOSPITALITY RESIDENTIAL & STREET RETAIL

5 LANDLORDS & DEVELOPERS When it comes to landlords, our services cover the whole lifecycle of a retail development, starting with the site selection, master-planning and design development, to the pre-opening phase, grand opening and the day-to-day operations of the centre. Retail Boutique provides strategic support on all aspects of shopping centre operations with a comprehensive multi-faceted approach. This means that our expertise extends across all fields, allowing us to integrate experienced teams from all disciplines such as development, asset management, leasing, marketing and operations, giving our clients a distinctive advantage. A snapshot of our Shopping Centre Services Suite: Site selection and site assessment Concept development Master-planning, architecture & design Specialty consulting: parking, signage, food court, family entertainment centre, public amenities, customer services Leasing & lease administration Rent forecast and operational budgets Customer loyalty programs Development of tenant manuals (design criteria, retail delivery, tenant handbook) Fully-integrated marketing (branding, design, advertising, events & promotions, PR & social media) Asset management administrational suite (processes, procedures, systems, reports) Digital integration (website, smart phone applications, mall directory, interactive maps, 360 degrees panoramas, location based applications, and others) Day-to-day asset management Commercialisation of common areas We know how best to approach distressed retail assets and how to identify the commercial opportunities for the repositioning of an existing centre. Understanding the demographics of the trade area, customer retail behaviour, spending potential, new shopping habits and having a realistic consideration for regional market trends allows us to turn opportunities into successful repositioning strategies.

6 LOCAL & INTERNATIONAL RETAILERS We believe retailers can play a meaningful role in sustaining a healthy retail market. We partner with clients who share our vision and together we work towards creating sustainable avenues for growth. Everything we do is built on extensive research, detailed consumer data and unlimited creative intuition, developed from over 15 years in the regional industry We help small to medium-size retail companies achieve exponential growth through a combination of commercial strategies and marketing initiatives, aimed at generating sales while establishing a prominent brand presence, that continues to exist long after the purchase. Depending on the individual brand s core values, customer base and commercial goals, we create tailor-made business development strategies for each brand. OUR SERVICES INCLUDE Market Intelligence & Real Estate Management Marketing Suite Design & Build Brand management Business development Brand representation Store audits & Mystery shopping Real estate acquisition Real estate disposal Lease renewal negotiations Source capital investment Source franchise partners Strategy Branding Creative design Advertising campaigns Promotions & events Public relations Social media Digital activations Store design Visual merchandising Fit-out construction MEP Government permits

7 LOCAL & INTERNATIONAL RETAILERS During recent years, the UAE and the region have witnessed the entrance of a large number of exciting home-grown brands. A retail brand developed locally has the unique opportunity to tailor its offer in response to specific segments of the population, their cultural inclinations, tastes or shopping habits. While the creative process can be extremely rewarding, the investment comes with much higher risks for a small entrepreneur than for a large corporation. At Retail Boutique we provide a launch platform for homegrown retail concepts that aspire to take their brand to the next level, aiming to minimise the risk of investment in their expansion. Our ultimate goal is to take creative retail ideas and transform them into successful business stories. Our expertise will provide young retailers with an in-depth insight into the UAE retail market, access to the best real estate locations, negotiate the most favourable commercial terms and ensure each investment is commercially justified. OUR SERVICES INCLUDE Market Intelligence & Real Estate Management Marketing Suite Design & Build Brand management Business development Brand representation Store audits & Mystery shopping Real estate acquisition Real estate disposal Lease renewal negotiations Source capital investment Source franchise partners Strategy Branding Creative design Advertising campaigns Promotions & events Public relations Social media Digital activations Store design Visual merchandising Fit-out construction MEP Government permits

8 RETAIL IN HEALTHCARE According to recent statistics the healthcare industry across GCC is expected to expand by 10-15% between 2017 to 2020 in terms of average growth rates. As the industry is expanding so does the number of people they serve. Many healthcare organisations recognise the need to provide unique care offerings and customer experiences that are reflected throughout their facility, including additional relaxation areas and comprehensive convenience retail options. nning to embrace retail strategies to improve their customer experience and provide services across the board to patients, visitors and their own employees. The retail element in the context of a healthcare facility can generously contribute to the bottom line. At Retail Boutique we provide the optimum retail strategy for your healthcare organisation. This means designing retail spaces that will seemingly integrate with the facility from the initial planning stages. As well as sourcing the appropriate retail options for each available space. Our database includes over two thousand retail concepts, covering not only all the major and minor local and regional groups, but a significant number of home-grown brands as well as numerous new brands looking to test the market through specialty retail and pocket shops. RETAIL IN HOSPITALITY The retail element in the context of hospitality can generously contribute to the bottom line. At Retail Boutique we provide the optimum retail strategy for your hotel. This means designing retail spaces that will seemingly integrate with the property from the initial planning stages. As well as sourcing the appropriate retail options for each available space. Our database includes over two thousand retail concepts, covering not only all the local and regional groups, but a significant number of home-grown brands as well as numerous new-to-market brands looking to test the market through specialty retail and pocket shops. Interested in working together? Please don t hesitate to get in touch with us. Send us an with your comment, include your name, a short message and the best way for us to get in touch. Or reach us directly at HIRE US info@retailboutique.me (+971)