Topline Media Pack 2018

Transcription

1 Topline Media Pack 2018

2 Our vision Purpose Promise Vision Shortlist Media create content the Met Set are proud to enjoy. We build + = brands AND inspire action. To be the number one content partner for brands talking to the Met Set.

3 The Met Set Anxious, ambitious, caring, pleasure-seeking, hard-working, yogaloving, cocktail-drinking (and almost certainly yearning for a good night s sleep), the Met Set are a very different, very specific group of people. The liberal urban elite, demonised by the popular press and mistrusted by their less-privileged counterparts in the regions, are probably the most influential demographic in Britain today. Their politics are staunchly and passionately international, their relationships strive for relaxed equality, and their tastes in TV and music are uncompromisingly eclectic. Above all, they are looking for meaning. The old consumerism, which promised happiness in exchange for a credit card number, no longer holds sway. This generation values friendship and personal development over wealth. They are powerful consumers, but consumers with heart.

4 We provide insight, strategy and activation to align brands with our audience. We create video and written content, plus events and experiences, to inspire action with our Met Set. From ideation to analysis, the talented Family team will go above and beyond.

5 Stylist is an advocate for women who are defining a very modern take on feminism. Our readers are the country s finest professional women who are time-poor but thought-rich. They demand the best out of life, but they're also searching for meaning and connectivity. As a trusted and much-loved brand with an established audience, Stylist is superbly placed to help our readers on this journey.

6 For those navigating the opportunities, contradictions and challenges of modern masculinity. Our readers are busy men building their careers and relationships, and they re looking for ways to optimise their time and their considerable buying power. ShortList is the funny, feminist, well-informed, well-dressed friend every metropolitan man needs.

7 Stylist.co.uk Lifestyle, through a modern feminist lens. Editorially curated branded content experiences. Data-first and insight-driven, delivering optimal performance for brand activity. A premium, transparent, programmatic partner.

8 ShortList.com Content snacks for the urban man. Editorially curated branded content experiences. Data-first and insight-driven, delivering optimal performance for brand activity. A premium, transparent, programmatic partner.

9 For women seeking the hidden gem. Emerald Street content is consumed within the inbox. Strong open rates are far above industry average (31% vs. 21%). Our readers are leaders of their friendship circle and the go to source of things to do and buy. Though everyone has an address, the inbox is a sacred space. Leverage our access and be part of the conversation.

10 Mr Hyde exists to ensure its readers never have an ordinary meal or an average beer. Mr Hyde is not a newsletter with teaser content the s house the content, which means the reader will be inspired by your brand while in this personal environment. Strong open rates are far above industry average (35% vs. 21%). Influential brand in our own right, with personality and integrity.

11 Events Our events team offer a rare combination of creative and logistical expertise. They aim to produce memories for our audience that they will talk about and share on social media. Our events range from business networking to London Fashion Week parties, but they always carry the same values; chic, inclusive and perfectly pitched at a demanding urban audience. 35 events per year. 14 marketing, sales, talent and event specialists. Events include: Stylist Live, Emerald Street Literary Festival, Mr Hyde National Burger Day, Magnum Pop-Up Series, Stylist Best Beauty Awards, ShortList Grooming Awards and Galaxy Reclaim Your Lunch Break Events.

12 Shortlist Media is also a video business Launched in February Creating entertaining and inspiring content, powered by our expertise and delivering true service for our audience. Shortlist Media has invested in its video production capability over the last year, and is making both fast, reactive pieces and longer, more elaborate features. We have learned what our audience wants to watch and have, over time, discovered how to express our brands on this fresh platform. Our policy is to elicit a reaction. If it s not funny, emotional or expresses a strongly held opinion, we won t make it.

13 Reach: Print Stylist Circulation: 400,942 Unique monthly reach: 1.2M ShortList Circulation: 503,089 Unique monthly reach: 1.5M SOURCE: TGI, JANUARY JUNE 2017

14 Reach: Online Stylist.co.uk unique users UK 1.1M Global 1.63M ShortList.com unique users UK 900,000 Global 1.95M SOURCE: GOOGLE ANALYTICS, AUGUST 2017

15 Reach: Inbox Emerald Street 130,000 active subscribers Mr Hyde 95,000 active subscribers SOURCE: DOTMAILER

16 Let s talk Print Tarun.Naipaul@shortlistmedia.co.uk Georgina.Holt@shortlist.com Digital Emily.Palmer@shortlistmedia.co.uk Inbox Sarah.Gardiner@shortlistmedia.co.uk Family Jo.Sutherland@shortlistmedia.co.uk

17 Thank you

18 Rates: Print Inside front cover DPS 53,875 Inside front cover 26,940 1st DPS 49,675 SP facing Ed s letter / table of contents 24,840 DPS pre-edit 46,685 1st right-hand page 23,340 1st left-hand page 22,775 SP specified site 21,740 DPS specified site 43,470 SP ROM 20,700 DPS ROM 41,395 Inside back cover 24,835 Outside back cover 29,600 Cover wrap 106,620 Advertorial +40% display Production POA Bound-in insert POA Paper technology POA Inside front cover DPS 62,878 Inside front cover 31,439 1st DPS 58,040 Full page facing Ed s letter / table of contents 29,020 DPS pre-edit 54,544 1st right-hand page 27,272 1st left-hand page 26,541 Full page specified site 25,392 DPS specified site 50,784 Full page ROM 24,182 DPS ROM 48,364 Inside back cover 29,020 Outside back cover 35,309 Cover wrap 118,583 Advertorial +40% display

19 Rates: Online Cost per thousand 970x x x x Page take-over (basic 2 units of fireplace + 300x600) Wallpaper / fireplace (to run out of BB spot) Interscroller Pre-roll (coming soon) Teads inread Channel targeting 10% premium Audience targeting 2.50

20 Rates: Inbox Content Total investment includes production Listicle / Feature 7,300 Advance Feature 10,750 Partnership Silver 13,700 Partnership Gold 15,100 Partnership Platinum 24,200 Competition / Offer 3,000 Content Total investment includes production Listicle / Feature 5,300 Advance Feature 8,050 Partnership Silver 10,400 Partnership Gold 11,400 Partnership Platinum 18,100 Competition / Offer 3,000 Display Single display unit 3,000 Display takeover (Ad 1, Ad 2, Ad 3) 9,000 Display Single display unit 2,300 Display takeover (Ad 1, Ad 2, Ad 3) 6,600