PENN STATE. Humanitarian Engineering & Social Entrepreneurship Program GO.DO.CHANGE

Transcription

1 Humanitarian Engineering & Social Entrepreneurship Program

2 Personal Inventory John Gershenson, Ph.D. September 5, 2017

3 Goal Define the ecosystem in which the opportunity, the problem, and the solution will exist We will spend the semester going through researching, defining, iterating, testing, proving these elements to insure a solution that has impact Using a new canvas - developed by Orange Hills - but it is similar to what the rest of the world uses

4 BUSINESS MODEL Team Iteration Date Target groups Brand & messages Offerings Resources Partners Who are our sales targets and who will be using our offerings? How do we want our brand to be perceived and what is our story to sell the offerings? What bundle of products and services do we offer to our customers and users? What (internal) key resources do we need to create and deliver the offerings? Who are our (external) key partners to create and deliver the offerings? Customers Users Delivery R&D Primary What is our primary customer and user segment that unlocks the most value in our business? Job(s) to get done Through which channels do our customers and users want to be reached? Core value Through which channels do our partners want to be reached? Unfair advantage What job(s) are our customers and users trying to get done? What kind of value do we create for customers and users with our offerings? What do we do better than our competitors, which is hard to copy? DNA Relationships Processes What kinds of relationships do our customers and users expect? What (internal) key processes do we need to create and deliver the offerings? Profit formula Pattern Pricing & revenue streams Costs Investments How, when and how often do we charge our customers? What are our revenue streams and how much do our customers pay (per unit)? What are the most important costs to create and deliver the offerings? How much money do we need to spend before we earn? Business Design GAME Playing seriously with innovation

5 Target Groups Target groups Brand & m Who are our sales targets and who will be using our offerings? How do we want ou what is our story to Customers Users Customer vs. User Primary vs. Secondary Jobs vs. Pains Primary What is our primary customer and user segment that unlocks the most value in our business? Job(s) to get done What job(s) are our customers and users trying to get done? DNA

6 Offerings Offerings Resources What bundle of products and services do we offer to our customers and users? What (internal) key res to create and deliver t Core vs. Bundle Value s Core value Through which chann want to be reached? What kind of value do we create for customers and users with our offerings? s Processes

7 & Relationships b(s) get done Through which channels do our customers and users want to be reached? b(s) are our customers rs trying to get done? Distribution vs. Interactions Relationships What kinds of relationships do our customers and users expect?

8 Brand & Messages ODEL Brand & messages Offer How do we want our brand to be perceived and what is our story to sell the offerings? What b to our c The all important story - Why you? Job(s) to get done Through which channels do our customers and users want to be reached? What job(s) are our customers nd users trying to get done?

9 Resources Resources Partne What (internal) key resources do we need to create and deliver the offerings? Who are our to create an Internal vs. External (partners) Through which channels do our partners want to be reached? Unfair advantage What do we do better than our competitors, which is hard to copy? Processes

10 Processes Through which channels do our partners want to be reached? Unfair advantage For Internal Resources What do we do better than our competitors, which is hard to copy? What is/needs to be our unfair advantage Processes What (internal) key processes do we need to create and deliver the offerings?

11 How we get our partners services into our organization (or do they stay external?) Through which channels do our partners want to be reached? Processes What (internal) key processes do we need to create and deliver the offerings? Unfair advantage What do we do better than our competitors, which is hard to copy?

12 Partners Partners d Who are our (external) key partners to create and deliver the offerings? Delivery R&D Delivery vs. R&D Primary vs. Secondary Jobs vs. Pains s Unfair advantage What do we do better than our competitors, which is hard to copy?

13 Profit Formula - Revenue Profit formula Pattern How, when and how often do we charge our customers? Pricing & revenue streams What are our revenue streams and how much do our customers pay (per unit)? When / how to charge Business Design GAME Playin What to make money on and what to charge

14 Profit Formula - Costs Costs What are the most important costs to create and deliver the offerings? Investments How much money do we need to spend before we earn? ng seriously with innovation Design your business in your browser Download Key costs that add value to delivery Upfront investment

15 Humanitarian Engineering & Social Entrepreneurship Program GO!