NITR s extensive research into its key markets has been crucial in uncovering valuable insights on trends and consumer needs.

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1 estl reveals key strategic launches for 2018 in Cannes Yesterday morning, at the TFWA World Exhibition and Conference in Cannes, estlé International Travel Retail (I) announced a new wave of products and experiences for Kitkat, marties and estlé wiss, highlighting its continued commitment to leading innovation in the travel retail confectionery category throughout E I places great importance on understanding and connecting with various traveller demographics, with a key focus on millennial and emerging middle-class travellers, says I. I s extensive research into its key markets has been crucial in uncovering valuable insights on trends and consumer needs. FOR YO, FOR ME AD FOR I I says its key findings that have helped shape its 2018 innovations include the following: a growing demand for, and drive towards, pureness and authenticity (with increasing appreciation of sustainably sourced ingredients); permissible indulgence (delivered through smaller portions, reduced sugar, or functional ingredients that support a healthier lifestyle) and engaging brand experiences (through personalisation to deliver digital shareability). pring 2018 will see I launch a new travel retail gifting proposition for KitKat which spans across the for you, for me and for us occasions, bringing the world famous four-finger to life in milk and dark chocolate 70% variants.

2 I E estl reveals key strategic launches for 2018 in Cannes I says it is leveraging the brand s iconic trapezium shape with the opening ritual also delivered in an imaginative way. The Iconic&ritish story will be brought to life through impactful and engaging PO materials featuring internationally recognised ritish icons like the double-decker, adds I. In addition, yesterday I presented a exclusive geared towards millennials, also launching globally in spring 2018, in its KitKat enses sku. The new five-finger wafer bars covered in milk chocolate come in three flavours double chocolate, coconut, hazelnut with each individual unit in re-closable packaging (pictured above).

3 estl reveals key strategic launches for 2018 in Cannes LIVE YOR REAK 2.0 uilding on the success of its ongoing global activation Live your break, launched in summer 2017, KitKat will roll out its global Live your break 2.0 campaign in 2018 across selected hub airports internationally. E The campaign is designed to target four different profiles of millennial traveller: the rban reaker for the city-exploring breakers, the Festival reaker for the live music-loving breakers, the Adventure reaker for those who like their break spiced by a burst of adrenaline, and the Wellness reaker for those who like to disconnect and unwind their soul. I ew from I s marties brand, the Creatorbook is also launching globally in the spring of The marties Creatorbook is launching globally in the spring of REFILLALE MARTIE OOK This activity and colouring book comprises over 50 pages of activities, games, puzzles and comes with with a 130g Giant Tube of marties, along with eight colouring pencils and pages of stickers. Once the activity pad is finished the Creatorbook can be refilled with one of your own so the fun can start again, providing children the opportunity to play, create, colour, decorate, craft, design and sticker both inflight and beyond, insists I. Rough and warm, bold and surprising, the new design blends a cool granite canvas with warm vibrant accents of colour, with a world of contemporary wissness to be discovered, says I.

4 estl reveals key strategic launches for 2018 in Cannes Finally, I told journalists at the press conference yesterday about the rejuvenation of the premium travel retail exclusive estlé wiss. I E The brand revealed a refreshed yet rich brand story, new innovations and debuted a new visual identity across the full brand portfolio. The new estlé wiss 360g Chunks Tower format. MODER TWIT O WI CHOCOLATE Inspired by the natural and rugged landscapes of witzerland, the new visual identity of estlé wiss is a modern twist on wiss chocolate, contrasting raw and natural materials with considered wiss design, says I. This year s exclusive portfolio includes 300g tablets in plain dark chocolate, milk chocolate and white chocolate, milk chocolate with fruit & nuts, milk chocolate with hazelnuts and milk chocolate with almonds & honey. estlé wiss also revealed the brand s modern new design in the form of sleek, stylised mono-flavoured boxes (94-96g, available in three individual flavours milk chocolate, dark chocolate and milk chocolate with hazelnuts) featuring 10 delicious chunks in a highly attractive, re-closable box that is perfect to carry for moments of self-indulgence or to be shared with travel companions. The chocolate chunks will also be at the heart of the new 360g Chunks Tower format, suitable for informal gifting and sharing occasions.

5 estl reveals key strategic launches for 2018 in Cannes tewart Dryburgh, estlé International Travel Retail General Manager commented: Continuing our focus on insight-based innovation has created an outstanding range which will really drive category growth. Our added-value propositions across KitKat, marties and estlé wiss deliver more than just enjoyable taste; they provide a unique factor, exclusivity, engaging experiences, digital presence and relatable storytelling to meet our targeted consumer expectations. A EW.O..L During a press conference to present the new launches in Cannes, estlé I revealed its new strategy vision to develop travel retail. E tory, Occasion, niqueness, Local (.O..L) will help to galvanise and shape product rollouts moving into 2018 and beyond is provided by OL we are going to tell rich and engaging brand stories, commented a I spokesperson. I Additional reporting by Luke arras-hill