Why Cvent Event Management?

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1 Why Cvent Event Management? A Competitive Advantage Event management software modernizes and improves the event planning process as well as the attendee experience. Frost and Sullivan even found that organizations saw a 20% increase in event attendance and 27% increase in productivity when using event management software. But not all event management solutions are created equal. There are clear distinctions that will mean all the difference when it comes to your event success. Whether you re a planner from an association, a corporate marketer for events, or in fundraising at a non-profit, you want the best for your organization and your events. There are eight core reasons that we are selected as the technology partner of choice time and time again. #1 We Offer a Complete, Integrated Platform for the Entire Event Lifecycle Meetings and events drive business, and Cvent drives your meetings and events. Our Event Management Platform provides you with a single solution that includes all the tools you need to build exceptional events, increase attendance, deliver engaging experiences, and gain the insights to know what s working, prove ROI, and keep attendees coming back. Whether it s a 25-person training or a multi-day conference for thousands of attendees, Cvent delivers best-in-class technology to help you navigate the entire event lifecycle, including: Data Analytics Meetings Management Approving meetings and events across the entire organization Handling the venue sourcing process Budgeting and logistics planning Driving attendance with marketing campaigns Building an exceptional event web presence Processing registrations and fees Streamlining the hotel and flight booking process Badging and tracking attendees onsite Delivering an engaging day of mobile experience Gaining key data-driven event insights Onsite Solutions Mobile Apps Venue Sourcing Event Marketing Housing & Travel Event Registration Social Media

2 Our platform streamlines, and even automates, manual processes by integrating and connecting disparate point solutions commonly utilized throughout the event lifecycle. This is how we re helping our 310,000+ active users create more effective and engaging meetings and events year after year. The positive effects of Cvent s technology have added time in our day, freed us up to be more creative, and made it easier for our attendees to take advantage of what we offer. Heather Darrow Conference Coordinator, Cornell University #2 We Deliver Marketing Power At the core of any strong event marketing strategy are targeted campaigns, a strong event website, and social media promotion. We give you the power to execute on all three and demonstrate results. Targeted, Personalized, and Automated Campaigns To drive event attendance and to do so efficiently you need to send targeted, personalized, and automated campaigns. Cvent s state-of-the-art technology helps planners and marketers do just that. Your invitees have different challenges, objectives, and reasons for attending your events. Segment contacts into different audiences and craft unique messages, so that each group receives communications tailored just for them. Then, take it a step further with personalization. Your invitees should feel like you re talking directly to them. That s the experience they ll get with the 80+ data tags we provide. Armed with the targeted and personalized messaging, Cvent allows you to schedule your event communications, in both plain text and HTML. From invitations, reminders, and confirmations, to invoices, cancellations, thank you messages, and more, you ll be able to automate everything, so you can spend more time on your other priorities. Persuasive Event Websites To encourage your target audiences to register, your event website needs to be persuasive. It needs to clearly convey what your event is, who it s for, what value attendees will receive, and why they should attend. Cvent enables you to build robust websites to communicate these points, promote your event, collect registration, and showcase details like an event overview, agenda, speakers, venue

3 information, and more. Choose from over 175 website design templates or develop your own custom websites. From there, you can: Create one event in multiple languages Incorporate social media, maps, directions, and weather Promote your sponsors Provide dynamic registration paths and pricing based on attendee type Allow attendees to choose tracks and sessions Pre-populate contact information on registration forms to further personalize the experience Process credit card payments instantly into your bank account... and so much more We had a lot of specific needs. Cvent was very accommodating and was able to customize the registration form exactly how we wanted it. Justin Heitmann, Director of Marketing at B2W Software Interactive Social Media Promotion Cvent enables you to amplify your event and your brand by giving your attendees the ability to share your event in one-click with their Facebook, LinkedIn, or Twitter communities. Additionally, you can use SocialWall to display attendees posts and photos from Twitter and Instagram in real time on your website and/or at your event, making your event a more interactive experience and extend post-event excitement. Analytics on Successful Channels and Campaigns Track your marketing success through real-time reporting, including conversion data per channel, opens and clickthrough rates, and bounce backs. You can even run reports that show each contact s history across all campaigns. Cvent also helps you to drive traffic to your event website via search engine optimization and then tracks the traffic through a Google Analytics integration. #3 We Give You Full Control of Design & Branding Your brand is the core of your identity. It distinguishes you from the competition and conveys your reputation and marketplace authority. That s why Cvent gives you complete design control and aims to serve as an extension of your brand. This control means you can ensure consistent branding and design across all the touchpoints of your meetings and events, from your registration website and s to your mobile app and feedback surveys. Customize as much or as little as you want to create the event experience that makes sense for your organization. You can do this on your own with our user-friendly interface or have us do the heavy lifting with our event build service. With Cvent, you ll be able to reinforce your brand, continue building brand recognition, and seamlessly tie your events to your other marketing strategies.

4 #4 We Integrate Mobile App & Onsite Solutions CrowdCompass by Cvent provides a more relevant, engaging, and personalized mobile event app experience. In a sea of event app providers, we are the #1 event app developer in the app store, with over 8M total apps downloaded and opened. We make engaging attendees easy, while offering an intuitive and reliable content management platform that lets planners empower speakers, exhibitors, and sponsors. With our OnSite Solutions, you can also deliver clean, efficient, and engaging day of experiences with easyto-use tools for check-in and onsite registration, badge printing and payments, session management and access control, social media aggregation and display, and exhibitor management with lead retrieval. And unlike separate point solutions, Cvent allows you to sync your event data with your registration data for centralized reporting and deep event insights. Once we knew Cvent had a mobile app solution, we stopped our research on other mobile app providers right then and there. CrowdCompass integrated data with our Cvent events, which was the ultimate selling point for us. Brian Hurd, Events Marketing Manager at VeriFone #5 We Measure & Increase Event ROI Having a clear view of your event ROI is critical. You need to report on key metrics to stakeholders, know what s working well, and what needs to be improved. At Cvent, we know the importance of event reporting and analytics, and no one does it like we do. With default reports that you can configure and an unlimited number of custom reports, you ll have access to all the data that matter most to your organization in real time. But it s not enough to know how each event is performing. You ll have a global view of all your events with cross-event analysis to identify trends and better understand your performance over time. Dashboards and Portals will automatically update executives and other stakeholders on the metrics they care about, and integration with your CRM means that you ll have the power to precisely track sales results from your events. By capturing and reporting on activity throughout the entire event lifecycle, Cvent provides the detailed insights that enable you to understand impact of your events, better engage with your audience, manage costs and compliance, and ultimately improve marketing ROI. The importance of Cvent for overall event management is simply irreplaceable. Since partnering with Cvent, Triangle AMA is averaging 16% growth year over year, and now have over 600 active members, a record for Triangle AMA. Past President Evan Carroll, Triangle AMA

5 #6 We Know Technology You re looking at technology to improve the way you plan meetings and events. But you want a solution that is scalable, technologies that work together, and data that s secure. Security Thousands of clients entrust Cvent with their critical data, so we emphasize security at all levels. We go beyond the minimum requirements to ensure that data is secure at the physical, network, host, and application levels. Data hosted in a top-tier, world-class data center with fault tolerant, redundant servers Biometric access screening to gain access to Cvent servers Fire detection and suppression systems Data encryption and transmission via Transport Layer Security (TLS) technology PCI Level 1 Compliance Hourly backups of customer data stored in different geographic locations A full-time staff of physical and network security personnel One-way encryption for all passwords, account lockout and password expiration A proprietary security model and a strict privacy policy that prevents anyone from accessing your data Scalability Cvent s platform is built on modern architecture, allowing for robust scalability, reliability and availability, and openness to connect to internal or external enterprise applications, so it can handle all types and sizes of events. Our ability to scale, coupled with the continuous improvement on our architecture, means we ve got you covered short and long term for all of your event needs. Integrations The Cvent Integration Hub enables your organization to connect Cvent with virtually any other software or internal system for seamless data integration, greater event impact, and increased revenue. Cvent offers several outof-the-box integrations with key solutions like Salesforce. com, Marketo, Eloqua, WebEx, and Concur. We can also connect to other systems using our API and Webhooks options, or you can create a custom integration using your development experts or ours. Now, with Cvent + Salesforce, we get some really awesome data management and marketing functionality. With just a few clicks, data is transferred to Cvent and updated in minutes for targeted s. All of this has enabled our marketing team to focus on marketing activites and ROI. Swapnil Patne, Rapture World Limited

6 #7 We Boast World- Class Customer Support Over 700 employees strong, Cvent s Client Services Department is focused squarely on our customers. From the top down, we convey a culture of customer success. We know change happens, and it s often not during normal business hours. So, we deliver the right kind of support, in the right medium, at the right time. If you have a question while in the system, simply navigate to the Support Community and search our extensive knowledge base for answers. Can t find what you need? Pick up the phone 24x7 or ask your event questions via our chat feature. No matter what, we ll help you resolve them. But we don t stop at reactive support. We ve created a host of training materials, from user guides, how-to articles, and videos, to on-demand and live training sessions designed with your success in mind. We also offer professional services to help you get up and going, provide proactive client success consultants, and offer services to evaluate the overall success of an event. Our customer support satisfaction score is 95% and our Net Promoter Score is 76.5%. That s world-class performance. It s this level of service, plus our numerous Stevie Awards for Sales & Customer Service including winning Gold for Contact Center of the Year and Silver for Customer Service Department of the Year, Computer Software in 2015 which demonstrate our commitment to customers.

7 #8 We Are a Stable Partner with a Vision The Cvent platform has been powering events for organizations of all sizes and industries since Over 25,000 customers and 310,000 users know that Cvent is a proven partner that can handle any and all of their event needs. With over 2,500 employees and expertise and thought leadership attained from over 18 years of experience, more than 2M meetings and events managed, and partnerships with MPI, ACTE, ISES, DMAI, SITE, AMA, IMR, IMEX America, and GBTA Foundation, Cvent is built on a solid foundation. Cvent is also positioned to continually invest in product vision, development, and support where others cannot. We currently have over 800 people on our technology team who are committed to seizing the unbelievable opportunity to transform the meetings and events industry, as evidenced by our frequent product enhancement release cycles and aggressive 12-month product roadmap. Conclusion Typically, one to three percent of a corporation s total revenue is spent on meetings and events. And choosing the right event management partner will directly impact the return on that investment. So, what should you consider? You deserve a partner that thoroughly understands meetings and events and how they deliver on your business objectives. Your partner should help you with the entire event lifecycle, not just one or two points along the way. Solutions should be integrated to streamline processes, provide deep event insights, and deliver a complete view of your customer/prospect behavior. Your partner should have a vision for where meetings and events are going and already be building solutions to help you get there. When change happens, you should expect world-class support. And once you ve chosen them, you need to know your partner isn t going anywhere. We believe Cvent offers this unique value proposition and that it is unparalleled when compared to other event management solutions. Let s see what we can do for your meetings and events. sales@cvent.com US: UK: AUS: