NEWS AND INTELLIGENCE FOR CARE HOME OWNERS AND OPERATIONS DIRECTORS MEDIA PACK 2018

Transcription

1 NEWS AND INTELLIGENCE FOR CARE HOME OWNERS AND OPERATIONS DIRECTORS MEDIA PACK 2018

2 PRINT In numbers C 4,200 are Home Professional magazine provides news, trends and market intelligence for group purchasing professionals at premium, private care home companies in the UK. The market-leading monthly magazine and online portal, CareHomeProfessional.com, is the only title specifically created for those responsible for procuring products, property, equipment and services on a group level. In addition to delivering topical news, interviews, comment, analysis, debate and best practice, Care Home Professional provides a unique platform for suppliers, contractors and buyers to come together and discuss the issues really driving the market place. Monthly circulation to Care home owners, operations & procurement professionals. 10,500 Average monthly readers, based on 2.5 readers for each copy. 14,500 Premium, private care home properties managed by Care Home Professional readers. THE POWER OF PRINT CIRCULATION BY JOB ROLE ADVERTISING IN CARE HOME PROFESSIONAL OFFERS NUMEROUS COMMERCIAL BENEFITS: 15% CREDIBILITY INTEGRITY FREQUENCY AUDIENCE published by ITP Promedia Publishing, a leading global publisher with some of the most respected, sector-leading B2B and consumer magazines within its portfolio, and offices in London, Dubai and India. built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our teams work hard to bring the market the information it needs to know, creating a compelling publication that suppliers benefit from being associated with. published 12 times a year, providing the market with a monthly digest of original news, trends and features. We will work with you to create a campaign that delivers a consistent message that is read by prospective buyers of your equipment month after month. Our database is fully researched from scratch and maintained, giving you the guarantee that your message is being seen by the most influential group buyers of care home equipment, services and supplies in the UK. Many of these operations and procurement professionals are responsible for dozens of sites and annual budgets that run into the millions. 10% 20% 40% 15% Care home Managing Director Care home Owner Purchasing Manager/Director Procurement Manager/Director Other

3 DIGITAL In numbers C arehomeprofessional.com is the UK s first and only dedicated web portal for multi-site buyers, purchasers and specifiers of care home products, equipment, property and services. The site represents a truly valuable and interactive opportunity for suppliers and brands to reach the very people responsible for purchasing decisions worth hundreds of millions of pounds every year. By advertising on CareHomeProfessional. com, and within the site s associated daily news alert, organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted and active end-user community. CareHomeProfessional.com reports live every day with news and information about the premium, private care home industry; covering everything from new product launches to case studies of best practice and insight from the industry about the challenges they face and the innovative solutions they find. Our website traffic has continued to grow every month... LEADERBOARD Over WALLPAPER WALLPAPER TOWER page impressions per month Over MPU 40,000 18,000 unique users per month Daily e-newsletter over DIGITAL ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS: METRICS FLEXIBILITY BRANDING PROMOTIONS Digital advertising packages include clickthrough reports that explain how visitors responded to your campaign, giving you full analysis of how many people it reached and the level of engagement. Digital artwork can be changed, updated and rotated on a weekly or monthly basis, offering you a unique opportunity to customise your campaign, communicate multiple messages and promote different offers. With digital advertising you can drive traffic straight to your website. Your digital artwork on this 100% dedicated care home portal will ensure your brand is at the forefront of buyers minds, helping to increase awareness of your products and enhancing the profile of your company to the industry s most influential procurement specialists. Online campaigns take place in real time, so if you advertise digitally, buyers can immediately take advantage of your company s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium that best delivers your message. 3,250 subscribers Average open rate 36%

4 JANUARY FEBRUARY MARCH APRIL MAY 2018 SPECIAL REPORTS BESPOKE EVENTS SPECIAL REPORTS BANKING & INSURANCE SERVICES NURSE CALL SYSTEMS PHARMACUETICAL SERVICES UNIFORMS & CLOTHING KITCHEN DESIGN SPECIAL RECRUITMENT MOBILITY EQUIPMENT & HOISTS COMPLIANCE & LEGAL SERVICES BATHROOM EQUIPMENT LANDSCAPING & GARDEN FURNITURE ENERGY & CONSERVATION SECURITY SYSTEMS MAJOR EVENT PREVIEWS (*bonus circulation) NAIDEX / DEMENTIA, CARE & NURSING HOME EXPO HOTELYMPIA CARE ROADSHOW (GLASGOW) CARE ROADSHOW (LIVERPOOL) Roundtable opportunities As a multi-platform publisher, we can work with you to organise events tailored to your specific needs, including roundtables. Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals. You choose the topic to be discussed, and then work in partnership with Care Home Professional to decide on panellists, before setting out the agenda for the session. JUNE HEALTH + CARE PREVIEW CARE HOME MANAGEMENT SYSTEMS TV & BROADBAND HEALTH + CARE CARE FORUM COMMERCIAL KITCHEN SHOW Debates are lively and engaging and a great way to be seen as a real thought leader in your sector. JULY AUGUST TRAINING & EDUCATION CATERING EQUIPMENT LEADERS IN CARE 3RD ANNUAL EDITION CONSTRUCTION, ARCHITECTURE & DESIGN CARE ROADSHOW (BIRMINGHAM) EDITION CIRCULATED AT ALL ATTENDED TRADE SHOWS FOR NEXT YEAR All roundtables are followed by extensive post-event print and online coverage and photography. SEPTEMBER FURNITURE SPECIAL FOOD & NUTRITION OCTOBER CARE SHOW PREVIEW INTERIOR DESIGN & FABRICS CARE SHOW HEALTHCARE ESTATES EXHIBITION CARE ROADSHOW (CARDIFF) HR, PAYROLL & ROSTERING SYSTEMS NOVEMBER FLOORING & CARPETS CARE ROADSHOW (LONDON) ACTIVITIES WASTE MANAGEMENT DECEMBER LAUNDRY EQUIPMENT & SYSTEMS SALARY & JOB SATISFACTION SURVEY * Features may be changed at the editor s discretion

5 COMMERCIAL OPPORTUNITIES PRINT AND ONLINE ADVERTISING RATES RATE CARD FOR CARE HOME PROFESSIONAL POSITION SPECIFICATIONS SINGLE ISSUE price per insertion SIX SERIES (10% discount) per insertion TWELVE SERIES (15% discount) per insertion PRIME POSITIONS Front Cover Image 205 X 275MM (300 DPI) 3,500 3,150 2,975 Inside Front Cover 205 X 275MM 2,200 1,980 1,870 Opening Double Page Spread 205 X 275MM (TWO PAGES) 3,000 2,700 2,550 Second Double Page Spread 205 X 275MM (TWO PAGES) 2,750 2,475 2,338 Outside Back Cover 205 X 275MM 2,500 2,250 2,125 Early Right Hand Page 205 X 275MM 2,000 1,800 1,700 Roundtable Event Actual Event & 4 page write up 5,000 N/A N/A Full Page Advertorial 205 X 275MM 2,500 2,250 2,125 Double Page Advertorial 205 X 275MM (TWO PAGES) 4,000 3,600 3,400 STANDARD ADVERTISING Double Page Spread 205 X 275MM (TWO PAGES) 2,500 2,250 2,125 Full Page 205 X 275MM 1,800 1,620 1,530 Half Page Horizontal 175 X 116MM 1,200 1,080 1,020 Half Page Vertical 85.5 X 232MM 1,200 1,080 1,020 Quarter Page 175 X 42MM Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request all prices subject to VAT RATE CARD FOR CAREHOMEPROFESSIONAL.COM POSITION SPECIFICATIONS PRICE CAREHOMEPROFESSIONAL.COM Leaderboard 1040 X 120 Pixels 1,200 per month Tower 300 x 600 Pixels 1,200 per month MPU 300 X 250 Pixels 1,200 per month Mobile Mid Page Unit 1080 X 1920 Pixels 750 per month Wallpaper 1920 X 1080 Pixels 2,500 per month DAILY NEWS ALERT Leaderboard 728 X 90 Pixels 1,200 per month Tower 220 X 550 Pixels 1,000 per month Lower Leaderboard 465 X 75 Pixels 750 per month Dedicated shot N/A 2,500 per Discounts available on multiple campaigns all prices subject to VAT CONTACTS EDITORIAL CONTACT LEE PEART Editor lee.peart@itppromedia.com COMMERCIAL CONTACTS JOSH WADDELL Group Commercial Manager josh.waddell@itppromedia.com BEN GOPAL Sales Executive ben.gopal@itppromedia.com Home Pro Promedia Publishing Ltd Bastwick Street, London, EC1V 3PS