Go-To-Market Services

Transcription

1 Go-To-Market Services A guide to GTM services from Goode Intelligence Cyber Security Analysis & Consulting

2 INTRODUCTION TO GO-TO-MARKET SERVICES Goode Intelligence s (GI) Go-to-Market (GI-GTM) analyst services allow you to influence the market through both strategic and tactical marketing programs. GI-GTM helps you leverage and enhance lead generation, brand and product awareness through a variety of services supplied through a trusted, independent, and well-connected third-party. GI offers a variety of inter-connected GTM services that include: Publications o White Paper o Product Evaluation Report o Survey o Blog / Articles Sponsored events Analyst speaker/facilitator services Analyst retainer service These services can either be delivered as stand-alone packages or can be integrated as part of a wider, coordinated, marketing and sales campaign. Popular combined services include a white paper and a webinar or a white paper and a sponsored event. Sponsored events are delivered through our partner, RANT Events. The services are also available as part of either a six or 12 month analyst retainer service where GI can become part of your virtual marketing team - dovetailing into your marketing campaigns. What our clients say Goode Intelligence has proven to be a detail oriented research company, with great domain expertise and an expansive knowledge of the security space. I found their professional views and projections to be based on reliable facts and not farfetched. Research reports from Goode Intelligence were professionally done and included a balanced mix of business and technology research. VP Marketing, Cybersecurity Vendor I have worked with Goode Intelligence on a couple of occasions. I have found their knowledge of the market to be incredible and approach to the projects to be very professional. The output has been excellent in terms of both quality of information and the end production. I would be happy to commission Goode Intelligence in the future if it was appropriate for my business. Senior Director, RSA

3 PUBLICATIONS GI has an excellent track-record of delivering targeted custom analyst publications for the cybersecurity industry. Publication content can draw on published GI material and be backed up with primary research and market forecast data. Publications include: White Paper Product Evaluation Report Survey Blog / Articles WHITE PAPER An independently authored white paper from a trusted market influencer can be highly influential with your intended audience, delivering significant value for your investment. The white paper service is available in three packages, Silver, Gold and Platinum and all three packages include as standard: White Paper Definition Jointly develop the scope of the white paper White Paper Creation Authorship by Goode Intelligence White Paper Distribution and Promotion Hosting on our website and promotion through our network and media contacts; can include generation of leads and thirdparty distribution service GI-GTM Services P a g e

4 WHO USES GI S WHITE PAPER SERVICES? GI has been providing a bespoke White Paper service to clients since 2012 and been commissioned to work with a wide spectrum of global companies; from world leaders (Entrust, HID Global, Ofcom, and RSA) to innovative start-ups aiming to disrupt the market (EyeVerify, PassBan and Nok Nok Labs). These organisations have chosen Goode Intelligence to collaborate with them on white papers due to our unrivalled position in the market and the quality of our analysis and writing. A selection of companies that have selected Goode Intelligence for White Paper projects include; PRODUCT EVALUATION REPORT Goode Intelligence s (GI) Product Evaluation service provides you with an independent review of your product or service. Ranging between two and five pages in length it provides you with a comprehensive evaluation of your product or service from a respected analyst company. The report can be freely distributed to potential partners, buyers, media partners and investors and will become an essential component of your GTM Toolbox. The report covers: Company Overview and History High-level Product / Service Description Product / Service Evaluation detailing: o Key strengths o Business benefits o Security standards / accreditation status (if available) o Ease of deployment and what does it integrate to / with o Deployment success (case studies where available) Summary and Conclusions including go-to-action statements GI rating GI-GTM Services P a g e

5 SURVEY A Goode Intelligence (GI) sponsor survey provides you with a method of capturing end-user sentiment and their views of technology adoption. Our industry surveys drill down into the latest trends and provide an insight into how the buyside of the market is reacting to changing technology and trends. Sponsored survey reports are a great way to generate attention-grabbing industry data that can be linked to your brand and product. BLOG / ARTICLES Goode Intelligence (GI) can work with your content team in creating analyst viewpoints on industry trends and activities. This includes creating content for a range of media channels including blogs, news articles and social media snippets. Blog and article content creation has been popular with clients who commission GI to support them as part of an analyst retainer service. GI created content has been published on a wide range of international publications including Bloomberg, The Economist, the Wall Street Times, The Guardian (UK) and Reuters. SPONSORED EVENTS GI sponsored events offer an effective way of getting key brand and product messages across to key stakeholders within the industry. Stakeholders include key members from the buying and service delivery community. GI sponsored events include both online and offline venues including: Webinars Seminars Round-table Custom events For round-table and custom events, GI has partnered with cybersecurity event specialist, Rant Events. RANT Events run the successful RANT Forums, a monthly open forum for the Information Security community in the UK, and RANT Conference, an annual conference based in London bringing together leading lights in the EMEA Information Security world. Goode Intelligence has partnered with RANT Events to offer clients an opportunity to run a bespoke CISO roundtable event or a mini conference built around the themes of the white paper with leading members of the Information Security community including CISOs, GI-GTM Services P a g e

6 security managers and risk and compliance managers. This event aims to bring together key C-suite end-users from the RANT Community, the largest end-user only Information Security community in the UK. The key objectives of roundtable events are to engage with these individuals with a view to identifying/developing new business opportunities for illusive networks. The theme of the event can be based around the content of the Goode Intelligence White Paper. This style of event acts as a platform to openly discuss current challenges faced by the chosen attendees and to propose solutions for these challenges. Normally run throughout the course of an evening, the event will be well structured and moderated to ensure each person is involved in the discussion and the appropriate information is gathered from the delegates. The Roundtable will be hosted in a reputable venue that provides private dining, consisting of a formal welcome reception followed by a tasting menu dinner with matching wines. The setting aims to provide an element of luxury while maintaining a relaxed environment for guests to openly and comfortably hold a discussion. ANALYST SPEAKER/FACILITATOR GI supplies analysts to enhance your event or conference through speaker and facilitator services. This includes: Speaker: o Keynote address o Panel member o Market overview Facilitator: o Executive event o Roundtable o Seminar This service includes a pre-event meeting where the client can brief GI on the aims and ambitions of the event. ANALYST RETAINER SERVICE Goode Intelligence s Analyst Retainer service allows you to combine our analyst products and service and obtain quality time with our industry analysts. The GI Analyst Retainer service enables you to extend that existing relationship to obtain technology and market insight that can drive and shape your product marketing strategy in the dynamic cybersecurity battleground. The service combines products and service across our portfolio and is supplied in three packages to suit your business and budgetary models, Silver, Gold and Platinum. GI-GTM Services P a g e

7 SILVER GI s Silver Analyst Retainer package is our market entry-offering and is designed for clients who wish to extend their current informal relationship and maintain an on-going and dynamic relationship. The Silver Analyst Retainer package includes: 1. Unlimited short briefing / enquiry ( s/telephone calls, around 15 minutes). 2. Bi-monthly (once every two months) strategy call (up to 30 minutes). 3. Three months subscription to one of our Market Intelligence reports 4. One commissioned white paper (Silver White Paper Service that includes a 5-page white paper). 5. Quarterly engagement (one hour internal-facing meeting and/or presentation includes round-up of market activities). 6. 5% discount on other Goode Intelligence products and services including publications and custom research/consultancy. GOLD GI s Gold Analyst Retainer package extends the services offered in our market-entry offering and includes everything in the Silver package, plus: 1. Unlimited extended enquiry (up to 30 minutes). 2. One analyst report. 3. Six months subscription to one of our Market Intelligence reports. 4. Analysis of go-to-market strategy and introduction to key stakeholders in targeted geographies and sectors (this could be targeted partners, resellers/distributors and/or buyers). 5. Extended bi-monthly (once every two months) strategy call (1-2 hours). 6. One commissioned white paper (Gold White Paper Service that includes a 10-page white paper). 7. Extended quarterly engagement (1-2 hours internal-facing meeting and/or presentation includes round-up of market activities). 8. Inclusion in one Goode Intelligence / Alan Goode blog 9. Reference in one externally published article (Alan Goode has written for The Economist, Forbes Magazine, Bloomberg, SecureIDNews, Biometric Technology Today, The Guardian (UK national paper), The New York Times and The Washington Post). GI-GTM Services P a g e

8 10. 10% discount on other Goode Intelligence products and services including publications and custom research/consultancy. PLATINUM GI s premier Analyst Retainer package, the Platinum package, further extends the services offered in our mid-entry offering and includes everything in the Gold package, plus: 1. One Product Evaluation report an independent review of your product from a Goode Intelligence analyst (2-5 pages) that can be used to distribute to potential buyers, partners and media partners. 2. Extended on-site strategy days (monthly internal facing meeting and/or presentation includes round-up of market activities). This can also use teleconference facilities months subscription to one of our Market Intelligence reports. 4. One commissioned white paper (Platinum White Paper Service that includes a 10-page white paper plus support for a webinar). 5. One external facing quarterly engagement (acting as evangelist e.g. speaking at conference, round-table, hosting webinars etc.) % discount on other Goode Intelligence products and services including publications and custom research/consultancy. ABOUT GOODE INTELLIGENCE Goode Intelligence was founded in London by Alan Goode in 2007 and is a leading cybersecurity research, analysis and consulting company. Goode Intelligence has four core services that are interlinked: 1. Off-the-shelf research including: a. Market Analyst & Forecast Reports b. Survey Reports c. Insight Reports 2. Custom Research 3. Go-To-Market (GTM) Services 4. Consultancy For more information about Goode Intelligence please visit GI-GTM Services P a g e