RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAM

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1 RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAM CCEP Focuses on Front-Line and Our Customers

2 IN 2017 CCEP REVEALED A CLEAR PLAN MORE TRANSACTIONS OUR GOALS GREAT EXPERIENCE OUR STRATEGIES REDUCE SUGAR AND WE RE INVESTING TO MAKE IT HAPPEN INVESTING IN OUR PORTFOLIO STEP CHANGING OUR FRONTLINE & EXECUTIONAL CAPACITY STRENGTHENING OUR EQUIPMENT OFFER

3 WE HAVE INVESTED IN OUR FIELD SALES TEAM TO SUPPORT MORE CUSTOMERS IN THE CONVENIENCE CHANNEL MORE FIELD SALES VISITS NEW CUSTOMER HUB NEW TRADE WEBSITE IN 2018 WE ARE ON TRACK TO MAKE 750,000 FIELD SALES VISITS TRIPLE LAST YEAR WE HAVE AN UPWEIGHTED CUSTOMER HUB CALL CENTRE ON HAND TO OFFER SUPPORT TO CUSTOMERS WE HAVE A NEW TRADE WEBSITE PROVIDING VIRTUAL SUPPORT TO CUSTOMERS

4 WE HAVE INVESTED IN EQUIPMENT AND TECHNOLOGY TO ENHANCE THE CUSTOMER & SHOPPER EXPERIENCE EQUIPMENT WE WILL PLACE 25,000 PIECES OF LOW ENERGY CHILLER EQUIPMENT IN % UP ON LAST YEAR IPAD TECHNOLOGY FOR STORE VISITS OUR NEW IPAD TECHNOLOGY DELIVERS AN ENHANCED CUSTOMER EXPERIENCE BY SHARING CATEGORY INSIGHTS, MARKET INFORMATION AND BRAND DATA TO HELP MAKE INFORMED CHOICES. WE HAVE ALSO DIGITALISED EQUIPMENT CONTRACTS TO SPEED UP PROCESS. ADD TO ORDER CAPABILITY OUR DIGITAL TECHNOLOGY ALLOWS CCEP PRODUCTS TO BE TO BE ADDED TO THE CUSTOMERS NEXT DELIVERY FROM THEIR ROUTE TO MARKET. CUSTOMERS THEREFORE HAVE THE CONFIDENCE & KNOWLEDGE THAT THEIR NEW PRODUCTS ARE ON THE WAY ONCE ORDER HAS BEEN CONFIRMED

5 WE SUPPORT RETAILERS WITH CATEGORY, MERCHANDISING AND LEGISLATIVE ADVICE

6 AND ARE LEADING THE SUSTAINABLE PACKAGING CONVERSATION WITH RETAILERS

7 CCEP OFFERS THREE OF THE TOP FOUR COLA BRANDS IN GB COCA-COLA CLASSIC IS THE GB S NO.1 COLA BRAND* DIET COKE IS GB S NO.1 SUGAR FREE COLA BRAND* COCA-COLA ZERO SUGAR IS GB S FASTEST GROWING COLA BRAND* THESE THREE BRANDS FALL IN THE TOP FOUR COLA BRANDS IN GB* 70% OF COLA VALUE SALES IN THE CONVENIENCE CHANNEL COME FROM THESE THREE BRANDS* *Source: Nielsen total market MAT value w/e **Source: Nielsen Impulse MAT value w/e

8 MONSTER IS DRIVING THREE TIMES MORE ENERGY GROWTH THAN ANY OTHER BRAND* MONSTER IS GROWING THE ENERGY SEGMENT (UP 22%*), LARGELY DRIVEN BY LOWER AND ZERO SUGAR MONSTER VARIANTS MONSTER ENERGY ULTRA & LH44 *Nielsen MAT Impulse MT Value Source: Nielsen total market & Impulse MAT value w/e

9 WE CONTINUE TO ENERGISE OUR LEADING BRANDS IN 2017 IN A YEAR WITH NO SPORTING EVENT WE LOOKED TO OWN THE SUMMER WITH HIGH IMPACT ON PACK Source: Nielsen total market MAT value w/e **Source: Nielsen Impulse MAT value w/e DRIVEN BY A NEW TWIST BOTTLE, BEST EVER TASTE AND HALLOWEEN ACTIVATIONS, FANTA IS UP 14%* NEW SKITTLE SHAPED BOTTLE AND 6M MARKETING CAMPAIGN HAS RESULTED IN VALUE & VOLUME GROWTH IN CONVENIENCE**

10 OUR 2018 INNOVATION IS IN RESPONSE TO KEY CONSUMER TRENDS OVER 30M INVESTMENT TO DATE

11 RETAILER TESTIMONALS ABOUT CCEP SALES REPS For a busy CTN, a third of my takings are from the soft drinks category. My rep advised with insights on her ipad how placing a CCEP cooler in a high footfall location will help drive my sales by 21% and that is what has happened. The new add to order service linked to my preferred wholesaler has also introduced me to the latest NPD which is proving popular with customers. I feel Coke are at the top of their game, I am getting the best advice, support, I m being listened to. Mr Sanullah Patel, 3D News Sukhvinder Singh, Costcutter I previously managed a Kwik fit tyres outlet and knew very little about soft drinks and retail. My Coke rep invested time to educate me on Soft drinks, providing insights and questioning me on space allocation in my store. My range has been transformed, visibility enhanced and even my Costcutter BDM was keen to understand who I had been working with because they were impressed. My rep was quick to understand the dynamics of my store and provide valuable business advice which has been incredibly helpful.

12 CCEP FIELD SALES SUMMARY INCREASED CUSTOMER SUPPORT ADVANCMENT IN EQUIPMENT & TECHNOLOGY 2018 ARE ON TRACK TO MAKE 750,000 FIELD SALES VISITS TRIPLE LAST YEAR AND PLACE 40% MORE PIECE OF EQUIPMENT NEW IPAD TECHNOLOGY IS ENHANCING THE CUSTOMER EXPERIENCE AND DELIVERING AN ADD TO ORDER SERVICE CATEGORY ADVICE AND ISSUES LEADERSHIP INVESTMENT IN BRANDS AND INNOVATION STORE VISITS DELIVER MORE THAT JUST STOCKING ADVICE, CUSTOMER TEAMS ARE ABLE TO SUPPORT ON WIDER MARKET & REGULATIVE SUBJECT MATTERS CCEP BRANDS AND INNOVATION DELIVERED AN ADDITIONAL 80M RSV IN 2017, DRIVING GROWTH FOR OUR CUSTOMERS Source: Nielsen total market MAT value w/e