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1 Company Presentation August 2013

2 The Mobile Revolution Mobile internet access will overtake PC within 12 months Morgan Stanley Smartphone penetration risen to 76% and owners increasingly reliant on their devices. 81% access the Internet daily - most never leave home without it (Telstra News & Magna Global research 2013) By 2017, the total value of global offline transactions facilitated by mobile devices will reach about $1.5 trillion, up from $120 billion in 2012 (Business Insider, Australia 2013) By 2017, the total consumer m-payments user-base will climb past 500 million. That will be more than a five-fold increase from the less than 75 million consumers who used mobile payments at year-end 2012 (Business Insider, Australia 2013) PayPal Australia growth: 1.5 million of PayPal Australia s 4.5 million users have already transacted on mobile. Mobile payment volumes grew 5 times in Australia in 2012 (Digital Nation July 2013)

3 The Opportunity and Challenge Businesses of all types must Reach and Transact with the large and growing volume of consumer traffic moving to mobile devices and Monetise the transactions To do so you must: Give consumers relevant products with contextual marketing and easy payment options

4 What We Are The Enabler Mobile Embrace an m-marketing and m-payments enabler: A company that enables reach and transactions with consumers on their mobile devices that result in direct (m-payments) or indirect (m-marketing) monetisation Infrastructure: Two business units 4 th Screen Advertising Australia and mobile payments 37 fulltime mobile focused staff across Sydney, Melbourne, NZ and Vietnam plus Board of Directors M-marketing (mostly advertising), and m-payments technology and platforms 10 years of m-marketing and m-payments expertise Revenue comes from: Consumers paying (m-payments) for products and services on their mobile devices Advertisers paying to reach and transact (m-marketing / advertising) with consumers on their mobile devices Currently revenue ratio approximately 75% m-payments, 25% mobile advertising

5 M-Marketing Business Structure Leads with Mobile Advertising Premium Publisher Network Production M-Marketing Platforms M-Marketing Toolkit Customers: Agencies and Brands Partners: Agencies, Publishers, Publishing Networks, Technology Providers

6 Some Of Our Premium Publishers

7 Some Of Our Clients Premium Brands

8 Converged Mobile Solution Example Mobile - SEO TV Text MI4' to Mobile Advertising Outdoor Messaging Print

9 Our Competitive Advantage Scale and Reach local and global premium publishers Mobile Embrace has trading agreements with most major agencies Ad Marvel/Opera (OPERA:NO) relationship gives access to Tier 1 global publishers, best of breed technology and valuable market insight Consecutive years of winning mobile advertising awards showcasing our market leading creative and production capabilities

10 M-Payments Business Structure Media Trading Desk Production M-Payment Platforms Customer Management Platform Customers: Consumers Partners: Telcos, Aggregators and Content Providers

11 M-Payments Development, growth and risk mitigation of the business is focused around key levers: Marketing channels M-payment platforms Product diversity Addressable markets

12 Risks Competitive technologies New competitive market entrants Fluctuation in mobile advertising spend, business spend on mobile or consumer sentiment DSP s (Demand Side Platforms) self serve model for purchase or pricing of advertising inventory best suited for lower tier advertisers Regulation Carrier support of billing platforms Marketing channels, New Product and Billing channel performance Restrictions in handset platform access e.g. Apple s current eco system

13 Upgraded Trading Result 5th August 2013 ASX RELEASE Company Update: Mobile Embrace Upgrades FY13 Result Key Points Mobile Embrace FY13 audit close to conclusion. Unaudited FY13 financial results upgraded Revenue upgraded from $12million to $12.23million FY13 up 7.5% from $11.37million FY12 EBITDA upgraded from $0.85million to $1.045million FY13 up 227% from $0.32million FY12 NPAT $0.23million FY13 up 192% from -$0.25million FY12

14 Outlook Advertisers are committing more and more money to mobile forecasted for triple digit growth Consumer adoption of Mobile Payments forecast for strong sustained triple digit growth More premium global and local publishers connecting with our technology and integrating with our SDKs Our platforms and technology solve the go mobile problem for business Global brands such as Facebook publicly embracing a "mobile first" strategy are helping accelerate market growth

15 Shareholder Information Top Ten Shareholders MBE Historic Share Price Shareholder Number of Ordinary Fully Paid Shares Held % Held of Issued Ordinary Capital 1. WAUGHDOC PTY LTD 26,676, COMMUNITEE PTY LIMITED 12,033, MR NEIL WILES 12,000, CONNAUGHT CONSULTANTS (FINANCE) PTY LTD <SUPER FUND A/C> 10,747, MRS KRISTEN LOUISE LONG 10,000, MR CAMERON DAVID NELSON 10,000, SPINITE PTY LTD 10,000, Current Share Price $ AUSTER CAPITAL PARTNERS LLC 9,938, Market Capitalisation $17,856, EQUITAS NOMINEES PTY LIMITED < A/C> 7,838, CUSTOM AV PTY LTD 7,740,

16 Executive Team Chris Thorpe CEO - 19 years experience founding and managing some of Australia s largest Premium Rate Telecommunication businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network. (Holds approx 26.7M shares = 8.66%) Neil Wiles MD - ADMA Mobile Marketer of the year, listed by B&T Digital as one of the 40 Biggest Players of Australia's Digital Age. Expertise built over 22 years in the Entertainment, Internet, Digital and Telecommunications industries. He is one of six members that constituted the Communications Alliance working group responsible for the development of the Mobile Premium Services Code. (Holds approx. 24M shares = 7.81%) Simon Allison - CFO - 15 years experience in the IT&T industries and the last 10 years in the Telecommunications and Financial Services sector. Simon's last role was with Leading Edge Group Limited a medium sized multi-national company providing a suite of services across Telecommunication and Technology Channels in Australia, New Zealand and the UK. A track record of growing organisations through strategic acquisition coupled with prudential Financial and Risk Management.

17 Executive Team Peter Birch MD 4 th Screen Advertising Australia - 15 years working for ITV in the UK as Head of Interactive. Launched ITV s cross platform interactive TV and enhanced TV services. Last 4 years in Australia spent at MCN heading integration for mobile and online into the broadcast sales teams and Head of Digital at Network Ten. Scott Johnson GM M-Payments - Distinguished marketer specialising in high technology direct to consumer brands. For the last 12 years Scott has held senior and executive roles at Singtel Optus, News Limited, m.net Corporation and more recently at Fox Mobile. Scott is a Certified Practising Marketer and Associate Fellow of the Australian Institute Of Marketing, MBA (International Business), B.App.Sci (Computing Science).

18 Board Of Directors David Haines Non-Executive Chairman A director of the company since May Mr Haines holds a Bachelor of Education degree and was Secretary to the Standing Committee of Commonwealth, State and Territory Ministers with Censorship Responsibilities (1988 to 1994), Deputy Chief Censor, Australian Film Censorship Board (1986 to 1994) and Member of the Australian Film Censorship Board ( ). Chris Thorpe Executive Director - CEO 19 years experience founding and managing some of Australia s largest Premium Rate Telecommunication businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network. Drew Kelton Non-exec director Mr Kelton joined the Board on 1 July He is Vice-President of Enterprise services at T-Mobile USA. Prior to joining T-Mobile, Drew was President of Enterprise services, Bharti Airtel. Mr Kelton previously spent eight years as Managing Director of Telstra Corporation s International business unit where he was responsible for driving business growth in Telstra s offshore operations and establishing a multinational customer division to oversee Telstra s biggest global customers. Gavin Whyte Mr Whyte brings a wealth of global experience in the mobile media industry to the company. Mr Whyte is currently CEO / Co-Founder of Rework London Limited. Rework is a mobile performance marketing and loyalty business based in central London. Prior to Rework, Mr Whyte was the CEO and a Co-Founder of Touch Mobile Limited. Touch Mobile was a mobile gaming start-up, specialising in skill gaming and lotteries which was sold in May Mr Whyte has over 14 years experience in mobile value added services, ranging from content such as games and music, mobile TV, competitions, gaming, dating, social media and loyalty platforms.

19 Company Presentation August 2013

20 Glossary Of Terms CPM Cost per thousand impressions CPC Cost per click CPL Cost per lead CPA Cost per acquisition CLV Customer lifetime value Impression A single instance of an advertisement being displayed M-coupon Coupon sent/received, and/or usable via a mobile device M-site Website designed for optimum features, functionality and viewing on a mobile device DSP - Demand Side Platforms self serve model for purchase or pricing of advertising inventory M-payment - generally refer to payment services performed from or via a mobile device. A consumer can use a mobile phone to pay for a wide range of services and digital or hard goods.

21 Mobile Embrace Solutions

22 Mobile Ad Campaign Retail Example Branded mobile coupon solution for Hugo Boss to allow customers to take voucher in store (Myer) to redeem Customer clicks on banner for free fragrance sample coupon directly from campaign landing site Mobile site also featured Redeem Voucher for customer to tap and hold to save image to phone or they can click on Your Boss Consultant to find store with fragrance consultant or customer clicks Find Myer to find my nearest store to redeem free fragrance sample

23 Mobile Coupon Solutions Engage with Rich HTML5 ad units Download coupons to their phone Direct them to nearest store

24 Creative Capabilities HTML5 / Rich Media: All our HTML5 and rich media is created in-house Built, managed and hosted locally Call to actions include: Touch to Video Touch to Social Network Touch to Call Touch to Location Touch to AR Touch to App Download Add Event to Calendar Touch to SMS Major brands trust us to deliver rich media at scale