Evolving Our Products to Meet Your Needs STEVE ALBERT CHIEF REVENUE OFFICER

Transcription

1 Evolving Our Products to Meet Your Needs STEVE ALBERT CHIEF REVENUE OFFICER

2 "The retail industry is going through a disruption right before our eyes. Starbucks CEO, Kevin Johnson, April 2017 We will continue to see a convergence of the digital and physical world. Those who conquer that trend will be market leaders. It s called omni-commerce, and it s the idea that digital permeates every step of the purchase chain from product discovery to trial to pricing to actual purchase. Co-President, Jordan Edmiston Group (JEGI), Tollman Geffs [Brick-and-mortar retailers] who adapt the best and change and find a way to meet consumer demands win. SVP Supply Chain, John Phillips Digital isn't just part of the shopping experience. Digital is the foundation of it. Nike CEO Mark Parker, March 2017 Former Walmart US CEO, Bill Simon, January 2017

3 Changing Consumer Behaviors Are Disrupting the Marketplace Consumer journey shifting Brands increasingly going direct to consumer New market entrants with new concepts and business models Shifting brand loyalty Spend shift from things to experiences Private label options increasing

4 We Help Clients Navigate The Changing Market Environment Through Data NEW, INTERESTING DATA TRADITIONAL DATA & RESEARCH CLIENT PROVIDED DATA USER-FRIENDLY INTERFACE

5 1010data Solutions Today CONSUMER BEHAVIORS ALTERNATIVE SOURCES PURCHASE- ORIENTED UNDERSTAND DECIDE ACT MEASURE

6 We Believe A MultiSource Approach Is Essential Clickstream Mobile Receipts Credit Card Transactions Bank Transactions

7 Our Product Portfolio Today E-COM PATH TO PURCHASE E-COM MARKET SHARE COHORT LOCAL MARKET & SHOPPING CENTER INSIGHTS REPORTS & INDEXES DATASETS

8 Clients Are Telling Us We Can Do More to Help Them Provide deeper, more actionable insights

9 Deeper, More Actionable Insights ECOMMERCE INSIGHTS MERCHANT INSIGHTS PATH TO PURCHASE MARKET SHARE COHORT LOCAL MARKET INSIGHTS SHOPPER PROFILES CROSS SHOPPING PERFORMANCE DRIVERS LOYALTY BASKET AFFINITY NEW PRODUCT AFFINITY VINTAGE

10 Ecommerce Insights: Shopper Profiles Who are my shoppers? How do they shop? What opportunities do I have?

11 Ecommerce Insights: Shopper Profiles Improving assortment Cross marketing & bundling opportunities with complementary products Optimizing media spend and better targetting Tailoring content to my demographic Identifying opportunities to promote on pages of complementary products

12 Ecommerce Insights: Breakthrough Brands Health Bars Cereal Quest Nutrition 25% Quaker 13% RxBar 13% Bob's Red Mill 12% ThinkThin 6% Cheerios 9% Pure Protein 5% Nature's Path 6% ISS OhYeah 4% Kashi 4% CLIF Bar 4% Special K 4% Lenny & Larry's 4% Cinnamon Toast Crunch 2% Power Crunch 3% Mini-Wheats 2% MusclePharm 3% Life Cereal 2% Atkins 3% Frosted Flakes 2%

13 Cross Shopping: Where else do my customers shop online? Toothpaste Buyers Toothpaste buyers All Ecommerce Shoppers Over/Under Index (Right Axis) 18% % % 12% 10% % 6% 4% 2% % -

14 Cross-Category Affinity: Are You Considering Affinities When You Plan Promotions? Toothpaste buyers All Ecommerce Shoppers Affinity Index (Right Axis) 6% 2.5 5% 4% 3% 2% 1% % -1.0

15 What other items do my consumers buy? Toothpaste Buyers Pack sizes? Variety? Assortment adjustments? Bundling Opportunities? Bounty Select-a-Size Paper Towels Kleenex Ultra Soft Facial Tissue Greenies Pill Pocket Dog Treats Charmin Ultra Soft Toilet Paper FIJI Natural Artesian Water Baby s Only Organic Diary Formula Oral-B Glide Pro-Healthy Comfort Plus Mint Floss

16 Merchant Insights: Grocery Delivery Spend >2x Growth

17 Grocery Delivery

18 Grocery Delivery California

19 Grocery Delivery Massachusetts

20 Grocery Delivery Retention and New Customer Acquisition Massachusetts Q Lost New Q Q Lost New Q1 2017

21 Merchant Spend Drivers: Lost, Repeat, and New Customer Spend California WMT - CA BBY - CA $17 $20 $2 $0 $100 $105 $100 $64 $66 $102 TGT - CA AMZN - CA $19 $22 $0 $18 $24 $11 $100 $103 $100 $117 Q Lost New Returning Q Q Lost New Returning Q4 2016

22 Merchant Spend Drivers Lost, Repeat, and New Customer Spend California Massachusetts $17 $20 $2 $24 $27 $0 $100 $105 $100 $103 TGT - CA TGT - MA $19 $22 $0 $24 $25 $1 $100 $103 $100 $103 Q Lost New Returning Q Q Lost New Returning Q4 2016

23 Grocery Delivery Affinity to Brick & Mortar New York, Q Affinity Index

24 Clients Are Telling Us We Can Do More to Help Them Provide deeper, more actionable insights Make it simple to navigate and find the insights

25 Single Integrated View of Metrics AEO American Eagle AEO Quarterly YOY

26 Biggest Movers: Easy to Find Inflections

27 Clients Are Telling Us We Can Do More to Help Them Provide deeper, more actionable insights Make it simple to navigate and find the insights Fill my other blind spots

28 We Plan on Integrating Additional Datasets Location & Movement Purchases Ad and Promo Spend App Usage

29 New Analysis-Ready Dataset: Credit Union & Local Bank Transaction Data Suburban and Rural Coverage Credit, Debit, Bank Transactions 500K Consumers & rapidly growing

30 Clients Are Telling Us We Can Do More to Help Them Provide deeper, more actionable insights Make it simple to navigate and find the insights Fill my other blind spots Make it easy to combine & integrate your data with my data

31 Unify all your data on a single platform INTERNAL DATA NIELSEN DATA EXTERNAL DATA UNLEASH THE POWER OF YOUR NIELSEN DATA WITH 1010DATA

32 The Next Generation of Data Insights & Measurement Mobile Receipts Clickstream Credit Card Transactions Bank Transactions

33 The Next Generation of Data Insights & Measurement UNDERSTAND DECIDE ACT MEASURE OMNICHANNEL VIEW OF CUSTOMER JOURNEY TRANSPARENCY TIMELINESS ACCURACY