Fairfield Halls - Plans

Transcription

1 Fairfield Halls - Plans Peter Gunn Chief Executive Pat Coyne Director of Venues and Events

2 Background BH Live is the South Coast s leading operator of leisure and event venues a social enterprise that designs and builds engaging experiences to inspire people, improve health and wellbeing and enrich lives

3 Our Mission To attract higher audiences through a diverse range of cultural, artistic and community events To encourage more people to take part in physical activity To deliver economic benefit by hosting major conferences, exhibitions and events As a social enterprise we are able to invest our operating surplus to improve services and benefit the community

4 Some BH Live Highlights Over 500,000 people attended cultural, business, industry, sport and entertainment events at our venues Delivered over 400 cultural events at the BIC and Pavilion Over 50,000 conference and exhibition delegates More than a third of activities offered at concessionary rates Boosted corporate social responsibility through energy saving schemes and green initiatives Major awards achieved included Trip Advisor Certificates of Excellence, AIPC Gold Standard and Investors in People Silver Standard Delivered more than 6,000 hours of youth theatre and educational sessions Over 14,000 attended free community events

5 Fairfield Halls Planned performances Concert Hall 216 Ashcroft Theatre 300 Arnhem Gallery 61 Studios Theatre 183 New Studio 46 Total 806 Plus Community activities (internal/external) Youth and Adult Theatre classes Summer School Amateur Societies University placements School work experience Primary and secondary school workshops Brit School lectures

6 Multi Arts Performance Programme Genre Breakdown Rock and Pop Classical Music and Opera Musicals Pantomime Plays Amateur Ballet Dance Sporting Children Cinema Comedy Extensive Promoter network and contacts

7 The best environment to participate in and enjoy cultural events Affordable pricing policy, accessible to all Inspire artistic talent Youth theatre, drama classes, performing arts groups Touch Croydon through outreach, engagement and inclusion Family fun days, ice rink, community events Work with the Council on developing the archives collection Develop creative partnerships with academic establishments Offer apprenticeships and NVQ s Build relationships with University College, The Brit School, Community Centres and numerous local schools..delivered through Community and Engagement Team

8 Focus Fairfield Halls build brand identity Promote performance and event calendar Develop hospitality and catering proposition Planned phases Pre-opening Mobilisation Ongoing programme development Communication Advertising press, billboards, bus shelter, trams, radio PR national, regional and local Customer engagement - database development Market research and competitive analysis Digital website, social media, e-marketing, SMS, PPC Promotional materials (print) POS, leaflets, magazines, guides Loyalty and customer retention through Experience Card

9 Business to Business Conferences Exhibitions Local meetings and Corporate events Establish Business Events Croydon to drive Economic Impact Catering/Hospitality In-house operation committed to supporting local suppliers Main Foyer Café coffee, smoothies, paninis, nachos and other light snacks Street Food village on event nights appealing to diverse tastes Glass House micro brewery (craft and local beers) and woodfired oven proposition Fair Trade and responsibly sourced Lococo coffee Event Catering expertise parties, graduation ceremonies, corporate events, weddings

10 A well established Customer Charter focussing on the customer journey Supported by feedback, research and competitive analysis On-going staff and management training programme Survey and reporting model customer satisfaction scores Quality Audits Mystery visits Bournemouth venues have Trip Advisor Certificates of Excellence Culture of continuous improvement

11 Detailed policies and procedure Normal operating procedures Risk assessments and method statements Emergency action plans Crisis management and business continuity policies Industry expertise Members of Sporta, NAA, AIPC, UK Theatre Group, UK Active Accredited Hospitality Assured, Investors in People, Quest and AIPC Gold Standard Extensive Training and Development Statutory and governance (legally required) Essential training (day to day) Desirable (personnel development needs)

12 Key Focus Areas Project Management of Critical Path Cultural programming and diary management Personnel and Recruitment Capital investment plan through build phase Develop Marketing Strategy Box Office Sales Public engagement Strategic Partnerships Major launch event

13 Performance Programme Number of performances, capacity, outreach delivery Marketing and Audience Development Market penetration, customer engagement Non-performance activity Number of events, delegate numbers First class customer experience Services, catering, facilities Operations Policies and procedures, staff training, risk assessments Health and Safety Number of accidents, Health & Safety, RIDDOR reports Buildings and Equipment Environmental impact, planned maintenance, response times

14 Central Roles Head of Programming and Community Events Head of Marketing and Communications Head of Finance Head of HR, Learning and Development Head of Hospitality Head of Facilities Management Fairfield Roles General Manager (November 2017) Sales Manager (June 2018) Maintenance and Health and Safety Manager Community Engagement Manager Technical Stage Manager Hospitality General Manager Marketing Manager Ticket Office Manager Use of Croydon Works to assist in recruitment process

15 Fairfield Halls Aspirations and metrics 577 events in Concert Hall, Ashcroft Theatre and Arnhem Gallery 229 performances in studios 448 community activities (internal and external) 105 conferences, exhibitions, weddings and corporate events Ticket price average Concessionary hire rates - 50% reduction Ticket sales of circa 300,000 Forecast 55% average event occupancy

16 Thank you Peter Gunn Chief Executive Pat Coyne Director of Venues and Events