Why Do We Sell Popcorn?

Transcription

1 Popcorn 1

2 Why Do We Sell Popcorn? Program! Program! Program!

3 Fall 2012 Sale Results 2011 Trail s End. All rights reserved.

4 WLAAC Top Selling Packs Pack 490 Bill Hart $27,572 Pack 494 Bill Hart $24,512 Pack 575 Bill Hart $24,223 Pack 333 Las Colinas $23,955 Pack 127 Las Colinas $20,156

5 WLACC Top Selling Troops Troop 127 Las Colinas $20,279 Troop 58 Bill Hart $15,464 Troop 583 Bill Hart $10,117 Troop 609 Bill Hart $7,978 Troop 444 Antelope Valley $7,893

6 2013 Program 2011 Fall Product Line

7 New Products!

8 Tasting Time!

9 Dark & White Chocolate Drizzle NEW! $20

10 Buffalo Chedder NEW! $15

11 Jalapeño Cheddar Cheese NEW! $15

12 Kettle Corn NEW! $15

13 Tin $75

14 2010 Sweet Consumer & Savory Spending Collection $50

15 Sweet & Savory $40

16 $35

17 White Chocolatey Pretzels $25

18 Caramel Corn with Nuts $20

19 Butter Toffee Caramel Corn $20

20 Unbelievable Butter $18

21 Butter Light $18

22 Microwave Unbelievable Butter NEW! 8 Bags $10

23 Small Caramel Corn $10

24 Popping Corn $10

25 Popcorn For Our Troops Popcorn for our Troops $30 Military Donation $50 Military Donation

26 Products For 2013 Product Price Show & Sell Availability Take Order Availability Returns Packaging Premium Chocolate Lovers $75 Yes Yes No Tin Popcorn for our Troops Chocolate Lovers $50 Yes Yes No Box Sweet & Savory Collection $40 Yes Yes No Box Cheese Lover s Collection $35 Yes Yes Yes Box White Chocolatey Pretzels $25 Yes Yes No Bag Dark & White Chocolate Drizzle $20 Yes Yes No Bag Large Carmel Corn with Nuts $20 Yes Yes Yes Bag Butter Toffee Caramel Corn $20 Yes Yes Yes Bag Unbelievable Butter Microwave $18 Yes Yes Yes Box Butter Light Microwave $18 Yes Yes Yes Box Jalapeno Cheddar $15 Yes Yes Yes Bag Buffalo Cheddar $15 Yes Yes Yes Bag Kettle Corn Pre-Popped $15 Yes Yes Yes Bag 8pk Unbelievable Butter Microwave $10 Yes No No Box Small Caramel Corn $10 Yes Yes Yes Bag Popping Corn $10 Yes Yes Yes Bag

27 SCOUT REWARDS

28 2013 Scout Rewards

29 NEW $600 Club Reward

30 $1,500 Sellers Club $1,500 Sales Club Each Scout that sells $1,500 in the Fall 2013 Sale will earn a $50.00 Walmart Gift Card

31 $2,500 Sellers Club Scholarship Scholarship Program Each Scout that sells $2,500 in the Fall 2013 Sale will be enrolled in Program and receive 6% of their sales into their Scholarship account

32 Prize Promotion Keller Prizes Total Sales Cub Scout Prizes Scout Prizes $775 Level 8 Level 8 $1,000 Level 9 Level 9 $1,500 Level 10 Level 10 $2,000 Level 11 Level 11 $2,750 Level 12 Level 12 $3,500 Level 13 Level 13 Trails-end/Council Incentives Total Sales Cub Scout Prizes Scout Prizes $600 BONUS ZXCrossbow BONUS ZXCrossbow $1,000 BONUS King s Game BONUS King s Game $1,500 BONUS $50 Gift Card BONUS $50 Gift Card $2,000 Robot Kit Goal Zero Solar Charger $2,500 BONUS 6% Scholarship BONUS 6% Scholarship $3,000 Sleeping Bag Osprey Atmos 65 Backpack $4,000 Robot Kit II Summer Camp at Whitsett $5,000 Summer Camp at Whitsett Summer Camp at Emerald Bay

33 Unit Sales Kits To be picked up from Council Office

34 2013 Opportunities 2013 Trail s End. All rights reserved.

35 Sale / Program Planning Virtual Sale trails-end.com

36 Goal Setting Units who set Goals: GOAL $7,980 avg. unit sales NO GOAL $3,840 avg. unit sales Scouts who set Goals: GOAL $626 avg. Scout sales NO GOAL $304 avg. Scout sales

37 Goal Setting What if... Every Unit and Every Scout set their $600! (per boy for the Unit) Avg Council Sale is 6 Weeks Avg Sales Per Hour Door to Door = $100 (Very Conservative) Scout sell 1 Hour Per Week! 6 X $100 = $600

38 Hold an Exciting Kickoff! MOTIVATE the Scouts! Popcorn Show them and their families how EASY it is to sell $600!

39 Sale Methods Take Order Show & Deliver Show & Sell Online Corporate **ALL sales during the Fall Sale count towards Prizes!

40 Sale Methods Consider This Scouts utilizing the sales methods above will sell the following amounts: Take Order = $200 per hour Show and Deliver = $200 per hour Show & Sell = $100 per hour Online Selling = $50 per order According to Trail s End research, two out of three people will buy when asked at their house, but less than 20% of households have been contacted.

41 Increase SCOUT Participation Communication and Motivation to Scout Families Lack of Information limits involvement. Lack of motivation (Unit Commission Structure) Communicate HOW the POPCORN Sale Benefits Parents. Have a to for parents, engage them in your Kick off! End and Council Prize Program

42 Online Selling Online selling allows Scouts to sell to faraway friends and family. 70% his name. Why sell online? No deliveries! directly to the consumer. Selling online drives incremental revenue because it allows Scouts to reach friends and family out of state. Scouts create their own accounts on scouts.trails-end.com to sell online. All online sales starting Aug. 1 sale end date count toward Scout Rewards.

43 Tools To Help Motivate Rewards to help motivate your Scouts! $600 Club $1,500 Club ZXCrossBow $50.00 Walmart Gift Card $2,500 College Scholarship invested in fund 6% of sales

44 2013 Campaign Mechanics

45 Dates to Remember Critical Dates August Unit Goal Setting Completed August 18 First Unit Order Due September 7 First Distribution Day October 11 50% of Outstanding Balance Due October 26 All Returns Due October 27 Take Orders Due November % of Remaining Balance Due November 16 Final Distribution November 17 Prize Order Due December 13 First Commission checks mailed January 10 Second Commission checks mailed January 31 Final Commission checks mailed

46 Commission Commission Structure Percentage Base Commission 30% On Time Payments 2% Submission of Program Planner 2% $1 Over Last Year s Sale 2% Total 36%

47 Unit Program Planner ONLY ENTER DATA IN HIGHLIGHTED SPACES 1. Enter all your activities and costs per Scout under each month. Unit Type and Unit # 0 2. Enter your number of Scouts and unit commission %. Number of Scouts in Unit 0 3. Fill in the five shaded fields at the bottom of the sheet. Unit Commission % 0% September October November Activities Cost Activities Cost Activities Cost Total Cost $0.00 Total Cost $0.00 Total Cost $0.00 December January February Activities Cost Activities Cost Activities Cost Total Cost $0.00 Total Cost $0.00 Total Cost $0.00 March April May Activities Cost Activities Cost Activities Cost Total Cost $0.00 Total Cost $0.00 Total Cost $0.00 June July August Activities Cost Activities Cost Activities Cost Total Cost $0.00 Total Cost $0.00 Total Cost $0.00 $0 Registration & Insurance Unit Total Activity Cost & Expenses $0 $0 Boys' Life Scout Total Activity Cost & Expenses $0 $0 Uniform Other Expenses $0 $0 Advancements Unit Sales Goal #DIV/0! $0 Total Expenses Scout Sales Goal #DIV/0! Unit Commission #DIV/0!

48 2013 Popcorn Campaign QUESTIONS?

49 Thank You 2013 Trail s End. All rights reserved.