MEDIA KIT The UK s only* magazine 100% focused on equestrian style

Transcription

1 The UK s only* magazine 100% focused on equestrian style MEDIA KIT 2017 Photo by: Lens & Hound - Pictured: Jordan McCabe, MD at Aztec Diamond Equestrian - *Correct October 2016

2 STYLE REINS SUMMARY MISSION To be the authority on stylish equestrian fashion, culture, homes and décor, from rider to non-rider, regardless of budget or background. Style Reins is a fully responsive website and quarterly digital and print magazine producing trend-setting features covering equestrian style fashion, accessories. home interiors and art. Style Reins prides itself on engaging its audience with up-to-date content delivered with captivating product imagery and a beautiful, user-friendly design. Style Reins offers unique and innovative features such as Find of the Day and celebrity interviews, as well as being a trusted resource for visitors looking for a product or service through the use of the Style Reins directory. The Style Reins quarterly magazine is published in line with seasonal fashion and product launches. Circulation is driven by direct subscriptions and single copy sales plus specialist retailers, events and venues. Digital platforms include Magzter, Apple Store and Google Play. Creating attention grabbing content, Style Reins crosses the boundaries of digital and print through integrated bespoke partnerships and social media reach via Style Reins channels including #equestrianhour, enabling the brand to connect to a global audience on multiple levels. Shirt: Perfekcija Shirts Photo by: Lens & Hound

3 STYLE REINS STATS SOCIAL MEDIA STATS Q k followers 23 million 12k followers 14 million reach 38 Million Total Reach Facebook: 10.7k followers 340k reach Pinterest: 2.3k followers Instagram: 5.5k followers AUDIENCE PROFILE Target a highly engaged, niche audience 87% 13% 60% 40% Range of ages from aspirational but cost conscious millennials to more mature consumers with greater spending power age range 5% age range 44% age range 44% age range 7% Interested in... equestrianism fashion interiors the latest trends social networking KEY INDUSTRY STATS There are 19 million equestrian consumers in Britain with a range of associated interests. This figure has remained fairly constant over the past 20 years* The economic value of the equestrian sector stands at 4.3 billion of consumer spending across a wide range of goods and services each year. This has increased from 3.8 billion in 2011* *Source: British Equestrian Trade Association s National Equestrian Survey 2015 Photo by: Lens & Hound

4 ADVERTISING OPPORTUNITIES: STYLE REINS WEBSITE The Style Reins website is regularly updated with equestrian style tips and fashion advice. Use our unique native advertising opportunities to get your brand noticed by our audience. Option 1: Find of the Day* Written by the Style Reins editorial team in house style Remains live on the website, brand name included at the footer of the piece ensures it is fully searchable and is hyperlinked to drive traffic to client s website Option 2: Competition Promotion* Written and created by the Style Reins editorial team in house style Remains live on the website until competition close (max. 30 days) All entrant data collection handled by Style Reins and shared with sponsor at competition close Promoted heavily via social media Sponsor can expect to receive between 250 and 500 entries Option 3: Sponsored / Branded Article* Written by the Style Reins editorial team in house style and branded as a promotional content Remains live on the website, sponsor s brand name and logo included at the footer of the piece ensures it is fully searchable and is hyperlinked to drive traffic to the sponsor s website Can include product images and video Option 4: 12 Month Directory Listing Companies with a profile in the brand directory on Style Reins have full control over their profile throughout the course of the year to promote new products, event attendance, news etc. Profiles can include up to 10 images Direct links to company Facebook and Twitter profiles Monthly tweet to our 15k followers Inclusion in the directory section of Style Reins Magazine (digital and print) for the duration of the listing Option 4: Annual Press Release / Brand News Package Companies with a profile in the directory on Style Reins have the option to upgrade to include the publication of up to 12 press / news releases on the Style Reins website. Guidelines: - Each company may have up to 12 press / news releases included per year, and no more than 1 pcm - To add value to the reader, press / news releases must be topical, relevant, product-led content with high-res images and must fit the Style Reins editorial focus of fashion and designer led equestrian style rider and non-rider clothing and interior products - The format used to publish a press / news release on the Style Reins website is at the editor s discretion NB: *All native ad options (Find of the Day, Competition Promo & Sponsored / Branded Article) include social media promotion and inclusion in one weekly newsletter

5 ADVERTISING OPPORTUNITIES: STYLE REINS MAGAZINE Style Reins Magazine is published quarterly in line with the main fashion and product launch seasons. Editorial includes a headline competition, interviews, rider and non-rider fashion plus home interior features. Advertise within the magazine to reach your target audience alongside topical editorial. Advertising Opportunities *Targeted distribution of 10k copies average per issue across digital and print via direct subscriptions and single copy sales plus specialist retailers, events and venues Standard Display (subject to availability) Special Positions (subject to availability) Full Page Double Page Spread Half Page (vertical or horizontal) Quarter Page Product Advertorial (approx 6 to 9 items) Sponsored/Branded Article Style Reins Editorial Calendar Magazine* NB: Subject to change at editor s discretion Main Issues Editorial Focus Spring March 1st Spring Rider Polo - The people, the fashion, the passion (interviews, spectator wear, venue focus) Summer Jun 1st Summer Rider The Holiday Special - (focus on stylish riding holidays, fashion & decor with with an equestrian & travel twist) Autumn Sept. 1st Autumn Rider The Ultimate AW16 Style Guide Homebred Businesses - Small brands with big ideas Winter Dec. 1st Winter Rider Living the Dream - (fantasy equestrian lifestyle of dream property, designer brands, rockstar horseboxes etc) Festive fashion & interior features Special Issue Editorial Focus Inside Front Cover Double Page Spread Inside Front Cover / First Double Page Spread Headline Competition Full Page or Double Page Spread Website, Newsletter & Social Media Promotion + Data Collection Christmas Gift Guide Digital only supplement with seasonal equestrian style gifts for riders, non-riders and their equine friends - 1st Nov * The editorial focus for Style Reins website and social media is dynamic and geared around major equestrian events plus fashion and pop culture trends

6 STYLE REINS: NEWSLETTER Image of Chloe Vell Monthly newsletter sponsorship Exclusive sponsorship of the Style Reins weekly newsletter for one month (x4 editions) Reach 10,000 subscribers who are interested in equestrian style every week for one month! Prominent headline banner in the newsletter and product mention in each STYLE REINS: SOCIAL MEDIA Monthly #equestrianhour sponsorship Exclusive A full months sponsorship of #equestrianhour which is held once per week, Wednesday 8pm to 9pm (UK time) Organised - Schedule of activity put together prior to #equestrianhour taking place and shared with the sponsor Grow your audience - Host, competitions, Q & As or other activity to suit your brand and support your businsess goals ADDITIONAL INFORMATION & STATS ON REQUEST STYLE REINS: BESPOKE OPPORTUNITIES Option 1: Co-branded product collaboration Option 2: Style Reins VIP subscription box product inclusion Option 3: Our ears are open for your fabulous out of the box ideas!

7 TESTIMONIALS Working with Style Reins has been an great experience for MUSTO. They are a proactive team, always keen to create new and original ways to collaborate. Xenia Vicente, Digital Marketing, MUSTO I was really pleased with the results of the Twitter sponsorship, on both occasions it bought us loads of new followers and gave us great exposure. Linsey Evans, Owner, Gemma J The Spanish Boot Company has been collaborating with Style Reins over this past year and it has definitely enhanced our Social Media presence Emma Snailham, MD & Owner, The Spanish Boot Company A pleasure to work with. The Style Reins team always ensure a well targeted exposure of our products and development over the Equestrian market. The feedback from the competition & online Christmas magazine has been nothing but complimentary. The number of responses to our products grows with each edition. I am delighted to be a regular contributor and look forward to continuing this with you. Sarah Pickering-Paterson, Managing Director, Recipy Our clients are very diverse, ranging from core equestrian through to country and lifestyle and Style Reins offers the perfect fit for our equestrian and country fashion brands. Their style of writing, choice of content, features and general tone is the perfect platform for these clients and we love the energy and ideas which they bring to the mix. A unique title offering unique opportunities both digitally and in print. Ashley Rossiter, Managing Director, MirrorMePR

8 STYLE REINS: RATECARD & PACKAGES All prices quoted exclude VAT at the prevailing rate Website Option Price Per Insertion Find of the Day* 150 Competition Promotion* minimum prize value 150 Sponsored / Branded Article* 400 Annual Brand Directory Listing** 240 Annual Press / News Release Package*** 240 Single Press / News Release Publication*** 50 NB: *All native ad options include social media promotion and inclusion in one weekly newsletter **Includes one social media mention and inclusion in the Style Reins Magazine Directory (digital and print) for the duration of the listing ***Brands/individual companies must have an annual brand directory listing to take advantage of this offer. Please see our press release guidelines on page 4 Quarterly Print & Digital Magazine Special Positions Option Price x1 Insertion Price x2 Insertions 10% discount Price x3 Insertions 15% discount Price x4 Insertions 20% discount Cover Sponsor POA POA POA POA Section Sponsor each 553 each 520 each (Stylish Rider etc) Double Page Spread (First) each 808 each 760 each Headline Competition Option Price x1 Insertion Price x2 Insertions 10% discount Price x3 Insertions 15% discount Price x4 Insertions 20% discount Full Page 1,200 N/A N/A N/A Double Page Spread 1,500 N/A N/A N/A NB: A minimum prize value of 500 is required Standard Display Option Price x1 Insertion Price x2 Insertions Price x3 Insertions Price x4 Insertions 10% discount 15% discount 20% discount Full Page each 383 each 360 each Double Page Spread each 638 each 600 each Half Page (vertical or horizontal) each 213 each 200 each Product Advertorial (approx 6-9 items) each 468 each 440 each Sponsored / Branded POA POA POA POA Article NB: To qualify for discounted rates, advertisers must be prepared to book multiple adverts on the same booking form

9 Newsletter Social Media Bespoke Opportunities Option Price Option Price Option Price One month s sponsorship of the weekly newsletter 300 #equestrianhour sponsorship per month 375 month Co-branded Product Collaboration Style Reins VIP box inclusion POA POA Sample Packages (Flexible monthly payment options including monthly plans. Save 15% for upfront payment) NB: Packages can be tailored to suit your requirements and can be spread over a maxiumum 12 month period

10 Booking deadlines, copy deadlines and publication dates Spring 2017 Summer 2017 Autumn 2017 Winter 2017 Booking Deadline: 31 January Final Copy Deadline: 15 February Publication Date: 1 March Magazine Booking Deadline: 30 April Final Copy Date: 15 May Publication Date: 1 June STYLE REINS: AD SPECS & SIZES Resolution 300 dpi. File format PNG or high quality JPEG preferred Booking Deadline: 31 July Final Copy Deadline: 15 August Publication Date: 1 September Booking Deadline: 31 October Final Copy Deadline: 15 November Publication Date: 1 December Christmas Gift Guide 2017 Booking Deadline: 30 September Final Copy Deadline: 15 October Publication Date: 1 November Double Page Spread Half Page Horizontal Area Width x Height Area Width x Height Type 396 x 186 mm Type 186 x 81mm Trim 420 x 210 mm Trim 210 x 105 mm Bleed 426 x 216 mm Bleed 216 x 111 mm Area Type Trim Bleed Full Page Width x Height 186 x 186 mm 210 x 210 mm 216 x 216 mm Half Page Vertical Area Width x Height Type 81 x 186 mm Trim 105 x 210 mm Bleed 111 x 216 mm Contact Us: To book or discuss these opportunities in further detail please contact Caroline Constable: Direct Dial: +44 (0) sales@stylereins.com Website: