Aptos Digital Commerce

Transcription

1 Aptos Digital Commerce

2 1 Aptos: Engaging Customers Differently To succeed in today s demanding retail environments, you must be able to fully understand your customers; to profitably align your offerings with their traits and preferences in every channel and touchpoint; and to support rich, effortless, customercentric shopping journeys. Aptos delivers that advantage to apparel, footwear, specialty and general merchandise retailers. Our singular retail platform and innovative Cloud solutions unify complex omni-channel environments with the power of one product, one customer and one order, plus advanced analytics and data management, to enable seamless customer experiences and optimized management of your entire enterprise. The Aptos retail suite includes: Store / Mobile Store Enterprise Order Management Digital Commerce Customer Relationship Management Merchandising Suite Merchandise Lifecycle Management Audit and Operations Management Analytics Professional Services and Support Yet the Aptos advantage is about far more than just our solutions. We leverage more than 45 years of best practices; utilize the Cloud to drive efficiency, productivity and growth; support our clients through collaborative, long-term partnerships; and link our compensation directly to your satisfaction. In all these ways and more, we engage customers differently for superior results. # Vendor for Tier 1 * Retail Specialists 130 Websites 130K Stores Retail Brands $570B Annual Revenues Managed *RIS Leaderboard

3 Aptos Engaging Customers Differently 2 Leverage the Power of One Customer Online Just as we do in stores, Aptos enables you to deliver exceptional, seamless customer experiences online and through all your selling channels. With Aptos Digital Commerce, you ll engage your customers richly, enable them to easily find and buy exactly what they re looking for, and manage their transactions and orders more efficiently than ever before to drive sales, loyalty and your bottom-line. orchestrates and expands your selling opportunities with: A robust, comprehensive, flexible online store available with a pre-configured templates out-of-the-box, or a fully customized build Native internationalization to support entry in to new markets easily with a single-site. Search engine optimization to elevate both your users experience and your performance on Google, Bing and more Persisted basket, enabling your shoppers to complete a transaction on a different device to the one they started on The ability to share brick and mortar store functions and logic with your online stores for company-wide consistency Mobile-first responsive design that instantly adjusts and customizes the site and viewing experience, to provide a rich experience on any device Comprehensive merchandising and searchandising capabilities that maximises your product catalogue potential Comprehensive promotions management for item and transaction-based promotions, plus an easy-view promotions calendar timeline Customer verification and data protection toolkit to ensure data privacy and security Full integration with the wider Aptos Retail Suite offering pre-integrated omni-channel journeys With all these capabilities and features, Aptos Digital Commerce will enrich your engagement with customers through multiple touch points while elevating their experience and your results.

4 3 : Features and Capabilities is fully integrated, cloud-based, and feature-rich. It gives you complete flexibility and control over the functionality of your online channels, websites and mobile sites and is always up-to-date. The solution s search engine optimization, responsive design and powerful marketing tools let you create sites that provide an unrivaled shopping experience for your customers. At the same time, its intuitive administration interface and content management tools let you tailor your site to meet your unique business needs. interacts with the other solutions in the Aptos Retail Suite to help you drive more online traffic, transform store visitors into lucrative omnichannel shoppers, and convert browsers into buyers across your selling channels.

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6 5 Key Features Content Management System has powerful role-based content creation and content management tools. You can easily access and control the content on every page of your digital store. Easy-to-use tools let you create infinite combinations of product, category, and SKU pages to make sure you get the right information in front of your customers in a user- friendly way. Digital Commerce makes it easy to create and update content even if you don t know how to code in HTML. Our content management tools give provide HTML page editors and simple-to-use WYSIWYG editors. You can create and manage categories, sub-categories, classifications, brands, products and your blog, all on your own. Search Engine Optimization To compete effectively online, your website must show up where consumers are searching for brands, products and services and search engines such as Google and Bing are where most people start. The content management tools within Digital Commerce enable you to customize content to enhance not only your users experience but also your position on Google, Bing, and others! by easily managing your meta information, titles, tags, URLs, video, photos and more. Landing Pages and Additional Site Options improves your conversions with optimized direct response landing pages that are easy to customize and highly scalable. You can create and benefit from: Single or multi-page landing pages Continuity and subscription programs Credit card and alternative payments (PayPal, Amazon Pay, etc.) Pre- and post-checkout cross-sell and up-sell opportunities Access to our omni- channel retail Enterprise OMS solution Access to our omni-channel retail CRM solution Cross-Channel Capabilities supports a full range of omnichannel ordering and fulfilling options, including: Standalone or in conjunction with our OMS: Check store stock online Buy online, pick up in store Buy online, ship to store Buy online, return in the store Reserve online, pickup and pay in the store Buy online whilst in-store, pay in-store and ship to home (requires integration with POS) In conjunction with our OMS or third-party integration: Buy online, fulfill from the store In conjunction with our CMS: Push customer data into CMS Allow registered customers to manage their opt-in preferences from the My Account section Pull back personal information from CRM for customers with verified s

7 Aptos Engaging Customers Differently 6 International enables you to go global with support for multiple languages, currencies and payment types on a single site. If you wish to take the hassle out of managing these variances you can take advantage of our Global-e integration, and let Global-e manage dynamic currency conversions, local delivery options and duties, and the payment types for each geography. When the time is right, the solution also offers robust multi-site capabilities. It allows you to create a geographyspecific site while continuing to share common data, such as customer data, catalogue data and, if desired, basket and wish-list data. Wish Lists Wish lists enable your customers to keep track of desired items and return to your site to purchase them quickly and easily. With Aptos Digital Commerce, your customers can share their wish lists, which helps you gain new customers. Wish lists also drive sales by revealing your customers preferences, so you can create targeted promotions to increase conversions. Call Centre The Call Centre capability enables you to view your customers details and order history, place an order on their behalf, add notes against the order and investigate problematic orders. For customers not using our Enterprise Order Management solution, Call Centre can also be used to issue refunds or customer credits (users with the correct role-based permissions). Searchandising The Searchandising tool within enables you to easily order the category Product Listings Page results by defining an algorithm based on a wide range of criteria, such as freshness, sales, stock and margin. You can also manually sort the results order for as many or as few products as you wish by using the drag and drop feature. Data Protection Toolkit Digital Commerce makes it easy to manage personal data, so you can keep up with ever-changing data security standards. Our solution lets you: Mark specific customer data fields as sensitive so that only system administrators with the correct role-based permissions can view or edit Run reports for PII data counts and aged data Purge the personal data of an aged customer or on the customer s request verification capabilities are also available.

8 7 Key Features (cont.) Local and International Payment Options Digital Commerce offers support for a variety of payment service providers. In addition to a secure, PCI-compliant checkout using a debit or credit card, your site can include trusted alternative payment methods such as Amazon Pay, PayPal and PayPal Express, as well as country specific payment types such as Venmo, ideal Payments and Sofort Payments. If you need to support varied geographies but don t want the hassle of maintaining relationships with multiple payment providers, Digital Commerce offers the perfect solution via integration into Global-e. As well as providing a localized welcome message and dynamic currency conversion, the Global-e integration offers your customers the most appropriate local payment types for their location, plus automated calculations for local taxes and duties. It allows your customers to choose their preferred local delivery method. Optimized Checkout With Digital Commerce you can be confident that your customers checkout journey is always fast and easy. Our checkout flow has been fully optimized and conforms to industry best practices. It includes many time- saving features such as Postcode/ Zipcode Lookup capabilities and a Saved Card feature for registered customers. Mobile Commerce gives your mobile shoppers the full range of features and functions of a traditional ecommerce site, whether they use Tablet, iphone or Android. Our responsive design recognizes when a customer is accessing your site from a mobile device then instantly optimizes their viewing and shopping experience. Shipping Options & Integrations Our solution enables you to configure a wide range of shipping options, which can be delivery country specific. In additional, Aptos Digital Commerce also supports integration with MetaPack. Individual units at the line item level can be flagged as shipped manually, via the Retail Suite OMS update or via integration to a third-party system. Promotions offers an extensive and flexible promotion engine. With 12 promotion types that can be configured to function with numerous triggers and targets out of the box, you can rest assured that the promotion you want to offer your customers can be accommodated. Dynamic Image Resizing To better support mobile first, our solution can support dynamic image resizing. Instead of processing and resizing images into all necessary sizes upon upload, processes images on the fly. This approach has several advantages, including increased agility, reduced storage costs and resilience to failure. Scalability, Availability and Security Our sites are extensively load tested for maximum performance and throughput to expose all potential bottlenecks. Hosting is in a certified Amazon Web Services Well-Architected environment for maximum availability and security. Multiple layers of monitoring and alerting keep a constant watch on performance trends and potential security violations. The solution is fully PCI DSS compliant. also supports a number of gift card options including Givex and SVS.

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10 Offices NORTH AMERICA About Aptos: Engaging Customers Differently Aptos is the largest provider of enterprise software focused exclusively on retail. Our cloud-based Singular Retail solutions are trusted by over 1,000 retail brands in 55 countries. With industry-leading omni-channel commerce and merchandise lifecycle management solutions, we help retailers develop dynamic and responsive assortments, streamline operations and deliver integrated, seamless experiences wherever shoppers choose to engage. More than 1,300 colleagues share our collective passion for engaging customers differently, and we are committed to developing relationships built on trust and tangible value by partnering with our clients to create agile retail enterprises that are built to thrive in an era of constant change. Learn more: Contact linkedin.com/company/aptos-retail twitter.com/aptos_retail facebook.com/aptosretail The contents of this document are for informational purposes only and are subject to change without notice. Aptos, Inc. makes no guarantee, representations or warranties with regard to the enclosed information and specifically disclaims, to the full extent of the law, any applicable implied warranties, such as fitness for a particular purpose, merchantability, satisfactory quality or reasonable skill and care. This document and its contents, including the viewpoints, dates and functional content expressed herein are believed to be accurate as of its date of publication, September The usage of any Aptos software shall be pursuant to the applicable end user license agreement and the performance of any consulting services by Aptos personnel shall be pursuant to applicable standard services terms and conditions. Usage of the solution(s) described in this document with other Aptos software or third party products may require the purchase of licenses for such other products. Aptos, Engaging Customers Differently, and the Aptos logo are registered trademarks of Aptos, Inc. Copyright 2018 Aptos, Inc. All rights reserved. Atlanta, GA - Global Headquarters 945 East Paces Ferry Road, Suite 2500 Atlanta, GA USA Columbus, OH 400 Venture Drive Lewis Center, OH USA Montreal, Canada 9300 Trans-Canada Hwy, Suite 300 Saint-Laurent, QC H4S 1K5 Canada Monterrey, Mexico S. de R.L. de C.V., Boulevard Constitucion, #2100 piso 14, oficina número 4 Col. Santa Maria, Monterrey NL Mexico +52(81) EUROPE Marlow, UK Marlow International Parkway, Marlow SL7 1YL UK +44 (0) West Bromwich, UK Sandwell Business Centre 4th Floor, 1 Providence Place West Bromwich, B70 8SZ UK +44 (0) Milan, Italy Via Frigia Milano, Italia Paris, France 39, rue Saint-Lazare Paris, France Chemnitz, Germany Neefestrasse Chemnitz, Germany ASIA Hong Kong 22nd Floor, Tai Yau Building 181 Johnston Road Wanchai, Hong Kong