Identify and reach audiences ready to buy. ConsumerView

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1 Identify and reach audiences ready to buy ConsumerView Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. 1

2 What is ConsumerView? ConsumerView is Experian s marketing database used in targeting, segmenting and enriching the views of consumers around the world with demographic, self-reported, life event, aggregated auto, aggregated credit, direct response, property and mortgage information ConsumerView represents the core identities, attributes and linkages that comprise our data products Name, address, phone, mobile, , digital identity Detailed demographics and segments Transaction and purchasing measures Digital behavior and channel usage Life events and purchasing triggers Obtain a marketing advantage by gaining an in-depth understanding of your customers and prospects 2

3 Experian s Data Management We go through a comprehensive process to build and maintain the industry s best databases You inherit the benefit of these processes with each of our files Data Acquisition Data Management Data Integration Data Quality Monitoring Ensure all data acquired meets quality standards Scrutinize the data collection, privacy policies and use requirements Process all data through special processing to ensure quality before data makes it to our file Match, dedupe and integrate data from all sources to deliver the best possible view Continually test and measure the data within the file to ensure quality and set benchmarks for ongoing measurement 3

4 Experian s ConsumerView creates the best possible record by drawing from hundreds of sources Public/proprietary Telephone State registrations Realty Census Modeled/inferred Income Marital status Presence of children Aggregated information Summarized credit Summarized vehicle Summarized demographic ConsumerView Consumer response On-line surveys Off-line surveys Transactional Phone updates New parents New movers New homeowners Catalog purchases Retail/etail purchases All data is assessed for integrity using our Fair Information Values Assessment (FIVA) to assure proper consideration is given to all regulations and guidelines that impact data use. 4

5 ConsumerView A variety of sources create the best record Dana T. Consumer 142 S. Main St. Anytown, USA (401) Pharmacist Presence of children College graduate Internet user Travel enthusiast Golfer Homeowner Fixed rate-fha loan Sale type: new EHI: $125,000 Purchases online Platinum card Gardening magazines Books Contributor Median equivalency-750 Total # all tradelines-10 Average age of vehicle- 2 Telephone directory & public records Licensed occupations New parent file Product surveys/ registrations County deed records Predictive models Mail order buyers Summarized data 5

6 ConsumerView Data coverage Examples of coverage for some key demographics: Income 100 percent Occupation group 99.8 percent Education 99.7 percent Age 96.3 percent Gender 92.0 percent Homeowner/renter 91.0 percent Ethnicity 90.0 percent Marital status 85.5 percent 6

7 ConsumerView enables customer insight, sound strategy, planning, program development and execution Attitudes, opinions and beliefs Demographics Psychographic and lifestyle Channel engagement and preference Online activity What does the customer believe? What do they value? Motivators / Beliefs / Preferences Decision style Understanding value motivators or assessment factors that consumers use to evaluate choices What is the mindset of the customer and how to I leverage it to design and apply more effective treatments? What does the customer look like? Demographics age, gender, ethnicity, etc. Household composition married, children, etc. Potential value Income, Home value, Automobile ownership Spending patterns How does the customer live? What do they enjoy doing? Interests, Activities, Hobbies Magazine subscriptions Charitable donations Mail order purchases What channel does the customer prefer? Which channel is most effective? - Direct mail, telemarketing - , Online, Mobile, Cable Do certain channels work better for certain types of communications? Is the customer engaged online? Engagement on other websites (e.g. competitors) Search term usage, Web site path analysis Online profile analysis Social networks 7

8 Company A Company B Company C Company D Experian ConsumerView Better Coverage + Better Quality = Better Results 64,796 67,857** 63,113 65,244 68,565 Experian has The largest overall coverage 4.8% more than its nearest competitor The best overall coverage for most attributes including, The most coverage and most accurate Age data More Phone data than any competitor Most accurate Number of Children, Education and Length of Residence Most Coverage in Realty related attributes ** 15% of Company B records were duplicate addresses. * Based on a random sampling of 348 zip carrier routes across the United States 8

9 ConsumerView Helping marketers make smarter decisions ConsumerView facts ConsumerView advantages 299 million consumers; 116 million households Coverage on 98 percent of U.S. households 4,000+ demographic attributes Multi-sourced, combines data from hundreds of public and proprietary sources, including self-reported information, public records and purchase transaction information Original source compilation Broader set of sources Highest coverage of core attributes Multiple surnames in a household Separation of known vs. modeled Updated more frequently Superior testing and processing to ensure the highest data quality Information Practices / Compliance 9

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