INNKEEPERS OF KENTUCKY CONFERENCE & TRADE SHOW

Transcription

1 Sunday, November 11, PM Registration Coat Check Area (Ballroom Foyer) 12 5 PM Silent Auction Area Ballroom Foyer 1 4:30 PM Aspiring Innkeepers Workshop Seminar 1 5 PM Vendors Market Opens Ballrooms 2 & 3 6 PM TBA Taste of Kentucky Hotel Lounge Bourbon Beer Cheese Puffs Crispy Sorghum, Sriracha & Lime Tenders Country Ham Biscuits w/apple Butter Grilled Veggie Display w/sweet Balsamic Syrup 7 Layer Mexican Dip w/corn Tortilla Chips Bacon Pecan Bourbon Baklava Cash Bar available in the Hotel Lounge 1 P a g e

2 Monday, November 12, :30 AM - 1:30 PM Registration Coat Check Area (Ballroom Foyer) 7:30 8:30 AM Breakfast with the Vendors Ballrooms 2 & 3 Mini Pancake Skewers topped w/ Hot Cinnamon Honey and Blueberries Dried Tomato & Mushroom Crustless Quiche Breakfast Sausage Meatballs w/apple Butter Dipping Sauce Yogurt Parfaits topped with fruit & granola Hot Ham & Cheese Roll Ups/Spirals Gourmet Coffee & Hot Tea Bar Selection of Juices - OJ, Cranberry and Apple; Water 7:30 AM 5:30 PM Silent Auction Area Ballroom Foyer 7:30 AM 5:30 PM Vendor Market Ballrooms 2 & 3 9:00 10:00 AM General Session The Ever Changing Landscape of B&B Travel - Ballroom I Speaker: Rick Wolf, The B&B Team Description: In this ever changing landscape of B&B travel, we ll dig deeper into some of the trends being seen and the various ways in which you can capitalize on the ever emerging trends of today s travelers :15 AM Refreshment Break in the Trade Show Area Ballrooms 2 & 3 10:15 11:00 AM Concurrent Sessions Breakout 1 Why Blog? Benefits of Blogging for Business & Marketing Kentucky I Speaker: Jeff Logan, Logan Marketing Description: A marketing tactic to bring your business more online visibility. Blogging is a marketing channel, a form of social media, direct mailings, marketing, etc to support the growth of your business. 2 P a g e

3 Monday, November 12, 2018 continued Breakout 2 Credit Card Processing Kentucky II Speaker: Wynn Salish, Casablanca Ventures Description: Demystify credit card processing. Credit card processing is confusing to almost everyone, so this session will finally explain, in plain English, how it all works: how to reduce costs and increase revenues; what PCI, EMV, encryption, and tokenization are and why they're so important, and much more. Questions from the audience are encouraged throughout this interactive session. 11:15 AM 12:15 PM General Session Ballroom I Speaker: Rick Wolf, B&B Team 12:30 1:30 PM Session Title: 2019 Tips Hints and Concepts to Implement for a Successful Year An Industry Consultant s View for Achieving your Best Year Yet Description: What are you really offering today s traveler? Are you looking at your Brand and keeping it in the same A-1 condition as your building? Are you focusing on the Guest Experience of staying at your Inn? What is your USP and how are you implementing it into the marketing of your Brand? Come spend an hour with me and leave with a fistful of real, functional, and implementable ideas for your inn! Progressive Networking Luncheon with Vendors Ballrooms 2 & 3 Mini Sliders: Flank Steak Sandwiches, Turkey Pesto Wraps, and Greek Sloppy Joe Pitas Assorted Fresh Vegetable Tray KY Specialty Display Olive Nut & Benedictine w/ Pita Chips & Crostini Caramel Apple Cheesecake Coffee, Water, Canned Soft Drinks 2:00 3 PM BBAK Business Meeting Ballroom 1 State of the Association, By-Law Proposals, Election of Officers, 2019 Conference Details 3 P a g e

4 Monday, November 12, 2018 continued 3:15 4 PM Concurrent Sessions Breakout 1 No Eggs, No Wheat, No Sugar, No Dairy, No Problem Kentucky I Speaker: Deborah Messenger, Halcomb s Knob B&B Description: Plush cotton terry robes; thick, thirsty towels; mattresses and bedding of the highest quality; homemade cookies on the pillow and a full gourmet breakfast individualized to meet the dietary needs of your guests. Guests with dietary restrictions are seeking overnight lodging in B&Bs throughout Kentucky, does your Inn offer tasty, visually attractive gourmet breakfasts for all guest? Spend 45 minutes today to master the recipes and pantry supplies on-hand for guests with restrictive diets. Breakout 2 Innkeepers Roadmap to More Direct Bookings Kentucky II Speaker: Ben Lloyd, Odysys Description: You didn't get into innkeeping to become a digital marketing expert. Wouldn't it be nice to know exactly what to you're supposed to do for your online marketing and what actually works to drive bookings? In this session we will lay out the roadmap to how your B&B, inn or hotel can get more bookings, increase occupancy, and generate more revenue. 4:15-5 PM General Session Ballroom I Speaker: Jeff Logan, Logan Marketing Session Title: 2019 Internet Marketing Trends Description: We are just a month away from 2019, so let s get our marketing plan in place for next year. In our session we will go over 10 different marketing items you should be doing for the new year. You can work through this list and make 219 your best year ever. Some of the ideas we will be presenting you maybe have never even heard about before, so please attend our session to see some really great marketing ideas! 5:00 6 PM Take a Break w/the Vendors - Ballrooms 2 & 3 6 7:30 PM Dinner & Awards Banquet Ballroom 4 Garden Salad Chicken Marsala, marinated breast of chicken topped with a rich Marsala wine sauce Steamed Buttered Broccoli & Wild Rice Blend Fresh Rolls Walnut Cream Cake Assorted Beverages: Coffee, Iced Tea, Water Cash Bar will be available throughout the Awards Dinner 4 P a g e

5 Tuesday, November 13, :30 8:30 AM Breakfast with the Vendors On Your Own ** Whether you would prefer just hot coffee or tea, or you need a little more breakfast in the morning, join other overnight guests of Capital Plaza Hotel in the Hotel s Dining Room for a complimentary breakfast. 7:30 11 AM Silent Auction Area Ballroom Foyer 7:30 11 AM Vendor Market Ballrooms 2 & 3 9:00 10 AM General Session Ballroom I Speaker: James Mayfield, ResNexus Session Title: Launch of BBAK s New Website & Commission-Free Online Booking Description: This beautiful new website will provide a modern, updated website that will generate increased traffic and increased bookings for every member. The back-end functionality will help BBAK with communications, event planning and a forum to share information among members. A leader in property management and website development for B&Bs across the U.S. ResNexus will announce the details related to a FREE WBESITE OFFER to every BBAK Member. Attend this session for exciting details to see how to link your property s inventory to the new BBAK website and how to can sign up for a new website of your own. 10:15 11 AM Bright Ideas Forum Kentucky I & II Moderator: Herb Warren, Louisville Bourbon Inn Description: Join innkeepers from through the Commonwealth and hospitality industry leaders for a 45-minute open-forum discussion for creative ideas for your B&Bs. This forum allows participants to formulate creative concepts into actions within your own Inn s marketing plan. 5 P a g e

6 Tuesday, November 13, 2018 continued 11:30 AM 1 PM Luncheon General Session Ballroom 4 Speaker: Kris Ullmer, President of PAII Session Title: WAITT Description: We re All in This Together the business of innkeeping, that is. But, some days it seems like us versus them with overwhelming issues like ADA the OTAs, and STRs, which demand inordinate amounts of time and resources. Is it possible to cooperate rather than compete? How do we maximize our opportunities and minimize the threats? What are the most valuable assets and how do we use them wisely and effectively? We ll take a look at what we can do and are doing to insure our innkeeping industry will not merely survive, but thrive. Roasted Butternut & Bacon Bisque The Rachel: thinly sliced turkey breast topped with homemade coleslaw, Swiss cheese and homemade 1000 island dressing Homemade Chips Toss Salad w/ Dressing Iced Tea/Water/Coffee 6 P a g e