Joan Williams Chair of the Board. Cell

Transcription

1 Joan Williams Chair of the Board Ottawa Aviation iti Services Cell com

2 To get the topic of social media marketing on our Flight Training committee agenda for the next few sessions To start a process of gathering tips and techniques from each other To give a platform to people in this room who want to share some social media experiences.

3 1. Basic info about social media 2. How some people in our industry are using social media marketing 3. A couple of fun and easy social media to use with minimal expense and effort 4. Some cautions from experts on jumping in without a plan 5. Some take home tips on using social media marketing 6. Your thoughts, ht opinions, i experience

4 Throughout this session, please weigh in with your questions, opinions and experience, Especially if you are using social media marketing already

5 Does social media marketing have value for us as flight training organizations? What do we already know, who among us is using it? What about all the objections people may have?

6 Here s a common one: I hate the way these kids can t spell anymore and anyway I m too old for this stuff And here is a light hearted answer I hope you ll enjoy

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8 Definitions/descriptions 1. Social media 2. Social media marketing 3. Mobile marketing

9 Just a way of gathering around the virtual water cooler Or on the front porch, Or at Starbucks/Tim Horton's, These are places where we chat with acquaintances, friends, family, about things like the movie we just saw, baseball scores, the kids school recitals Now we are doing this kind of social chatting online too

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11 I don t want my private life posted all over the internet! It s still our choice how much private info we want to give away, just lk like it s our choice on the porch and at the water cooler when we are chatting socially. Social chatting is not private chatting. We can g p g choose the level of intimacy we want.

12 Except that just like lk , when we chat online what we say online stays online forever. So be careful what you say

13 Interactive websites bi and blogs Wikis, podcasting and forums Customer reviews, Social bookmarking Networking sites like Twitter, Facebook, LinkedIn kd

14 Pilotdb d Guidebook Canadian Training/dp/ X/ref=sr_1_1?s=books &ie=utf8&qid= &sr=1 1

15 Any online communication tool that helps people talk to and interact with each other online Contrast with passively receiving information as in watching TV

16 A business page on Facebook (called a Fan Page) is social media marketing Tweeting about what our company is doing on Twitter is social media marketing Just another way to promote our products, but this time it is online and the rules of engagement are dff different

17 Objection! h h l bl What can you say that s valuable in 140 characters? That s so stupid!

18 Let Canadian aviation industry take flight! n+aviation+industry+take+flight/ /sto ry.html

19 105,584Followers WestJet view full profile Calgary, Alberta We are Canada's favourite airline. Follow us for flight deals & updates from the WestJet world!

20 Happy Hallowe'en! We're giving away a flight voucher to a lucky follower at 5pm MT todayhttp://fly.ws/wjtreat #WJtreat 31 Oct via CoTweet Notice below how WestJet s followers are providing free advertising for them: Retweeted by listergw and 100+ others

21 Mobile marketing kti means using people s l cell phones or other portable devices as your billboard for your advertising Mobile marketing is overtaking static website marketing among your Gen Y (age 18 30) customers Mobile marketing is becoming a bigger and bigger part of social media marketing

22 Generation Y (this is the demographic of many of your customers) uses social media like they breathe It is SO CHEAP compared to traditional advertising

23 If you want to explain Google Search to an older person they might say Oh you mean like Yellow Pages? If you want to explain Yellow Pages to a younger person they might look at you funny and say Oh you mean like Google? Yellow Pages is in big financial i trouble

24 89% of smart phone owners use them throughout the day to find a solution Local information seekers are ready to buy 20% are willing to buy via smartphone About 80% take action within a day 9 out of 10 users take action based on what they 9 y find on smartphones

25 How much of our business is local? How much of our business comes from the 18 to 30 year old crowd? Does that make us think more about using mobile marketing?

26 Mobile applications like QR codes A listing on Google maps Facebook Fan Page Twitter Linkedin

27 A QR (Quick Response) code is like those bar codes cashiers scan in the grocery store. They embed information you want to embed in your own QR code or codes (you can have more than one) Why use them?

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30 Go to your phone app store and download it instantly I used QuickMark QR code reader It s free or very close to free

31 Check out this FREE listing for your flight training business Go to

32 Notice that you can link directly to your videos As Pacific Flying Club bhas done

33 Post photos about your business As Victoria Flying Club bhas done

34 Correct your map marker and show your customers detailed maps to your place of business As Ottawa Aviation Services has done Click through hdirectly to your website

35 Post photos Post videos Give details about our businesses Give details about our location Promote specials d ll d f fl h And it s all FREE advertising for our flight schools!

36 If you use Facebook, be sure to study up on how to advertise there. People go there for a social experience, not to buy or get problems solved. Here s a quiz on whether Facebook is for you: Let s do the quiz together

37 Objection: I hate technology. And I don t have time to figure out how yet another program works or let my staff sit on Facebook all day I have a flight school to run.

38 You don t have time to sit on Facebook all day. You can t afford to let your staff sit on Facebook all day Here s a caution from a social media expert:

39 Be careful how you use Facebook and Twitter At your local bookstore (assuming it hasn't been boarded up yet) you'll find a giant stack of "Social Media" books in the biz section. Most of these books will have you frittering away the very prime of your business life Liking, tweeting, and giving "fans" opportunities to "interact with your brand" and "build relationships"

40 Until the repo man takes your car and the sheriff evicts you from your house.

41 As Flight Training Managers we need A plan and strategy for social media marketing lik d l d f Just like we need a plan and strategy for other aspects of our operation

42 A Manager s job is to manage the use of social media, not do the job A Director of Flight Ops doesn t have to fly the airplane every day A CFI doesn t run the simulator every day A Manager of an FTU doesn t have to tweet, blog and update Facebook every day

43 An expert Social Media Manager defines what we as Managers should expect of our social media marketing person: 1. A clear explanation of why your company should or should not use Facebook, Twitter, mobile marketing or any other tool, and if you use it, why and what to expect 2. Keep your company brand consistent across any social media you use (logo, colours, etc are the same on Twitter, Facebook Fan Page, Blogs, etc.) 3. Ensure that tweets, blogs, and Facebook pages are kept up to date 4. Ensure that any messages that go out to the public are in line y g g p with your corporate values and messages.

44 Tell us about your social media marketing please.

45 So do I! Talk to me Joan Williams Chair of the Board Ottawa Aviation Services Cell

46 Joan Williams Chair of the Board Ottawa Aviation Services Cell