BUILDING. Your Brand BY ARIANNE FOULKS. These are the things you ll eventually need to successfully and reliably sell your products.

Transcription

1 BUILDING Your Brand BY ARIANNE FOULKS These are the things you ll eventually need to successfully and reliably sell your products.

2 Brand identity Without a cohesive, meaningful and professional brand, everything else you attempt to do will suffer. Your brand includes your logo, product packaging, business stationery, social media graphics, and brand voice. Your brand identity is your story. Inexperienced: No definable brand, nothing cohesive. Getting started: Decide on your brand story, flesh it out in detail, and stick to it. Advanced: Hire a pro graphic designer to create a logo, marketing materials, and packaging to be the heart of your graphic brand identity. Expert: Invest in printed collateral to back up your brand story and present you well to potential customers and business colleagues.

3 Product photography For your website, as well as for line sheets, catalogs, lookbooks, editorial mentions, show/event applications, advertising, and more. Inexperienced: Doing it yourself, with blurry, dark, or boring results. Getting started: Have a semi-pro photography studio set up to take your own consistent pictures of your work. Advanced: Have a pro photographer take hero shots of your styled products for your website s home page and to use for press and marketing materials. Expert: Have passed all product photography on to a professional photographer, so you can spend more time on your business.

4 Copywriting The wording used for your marketing copy needs to be interesting, informational, and grammatically correct, with the goal of making a sale. This means your website text, product descriptions, pitches to editors, blog posts, newsletters, and more. Inexperienced: Rambling or boring blocks of text that don't fit your brand voice. Getting started: Learning the basics of writing for the web. Keeping all text true to your brand. Advanced: Hiring a pro copywriter to learn about your business and create sales-focused copy that builds your brand. Expert: Working with your copywriter to keep things fresh and up to date, as well as creating new marketing and advertising copy on a regular basis.

5 Website Either to sell online or to let people know where they can purchase. To explain what you do, show examples of it, and get people interested. To answer any questions people may have about your business. Inexperienced: No website. Getting started: A shop in a marketplace, such as Etsy. Advanced: Your own ecommerce shop, using a pre-made design template. Expert: A custom shop designed to match your brand and your needs.

6 Marketing strategy Just having something amazing to sell isn t going to be enough! You need to find a way to tell people about it, and know when and how to best share your work with editors, and how to spread the word effectively. Inexperienced: None! Just making products and hoping someone will notice. Getting started: Learning the basics of marketing online and setting aside time each week to promote as well as produce. Advanced: Hiring a marketing consultant to come up with a strategy for your business, then putting the plan into action. Expert: Having someone on staff, or hiring someone to consistently market and promote your business.

7 Know the story of your business and we ll help you tell it! Our work is transformative and custom to your business. After working with us, you ll be ready for the opportunities that will knock on your door. You can learn about our services on the next page.

8 MEET YOUR A-TEAM Better yet, your A-Z team. We re the complete package because we can t bear to imagine a beautiful website without a cohesive brand identity, a pretty design wrapped around poor content, or a perfect website with no customers. That s why we always have a few extras in our toolkit: Brand Identity: You yes you are more than a beautiful logo. We design those, too, but more importantly we create thoughtful and engaging brand identities that last and last. Print & Packaging Design: We delight in creating real experiences for customers using business stationery, product packaging, and printed marketing materials. Illustration: If you can t quite picture it in your mind, let us do it for you. Express the inexpressible and unleash the intangible with custom illustrations that capture all that s unique about you. Product Photography: Oh, snap! Presentation is everything, and photography is essential in bringing your product to picture-perfect life as your customer decides whether or not to make a purchase. Copywriting: You have a story and a mission, but how will you tell it? Professional copywriting gets your message across in a way that speaks truth about you, your voice, and your brand. Website Design & Development: We understand that for a creative business like yours, an online shop is not just a site, it s a home. Aeolidia is peerless (but never friendless) when it comes to creating websites that engage visitors, boost sales, and attract press. Marketing Consultation: Your ideas are too amazing to keep to yourself. Launch them with laser-beam precision using a tailored marketing plan that ll help better your presence and boost your media exposure and sales. Please hello@aeolidia.com to ask about any of these things!