Welcome. Grow Your Business with & Social Media 10/13/2017. Innovate Social Media innovatesocialmedia.com 1. Grow Your Business

Transcription

1 Grow Your Business with & Social Media Simple Marketing Strategy for Business Constant Contact 2016 Welcome Suzette Cotto Title: CEO Innovate Social Media Questions after the event? Constant Contact 2016 What exactly is social media? Constant Contact 2016 Innovate Social Media innovatesocialmedia.com 1

2 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Flipping the funnel: marketing then 6 Innovate Social Media innovatesocialmedia.com 2

3 Flipping the funnel: marketing now 7 You have an advantage: your connection. 1. Small business marketing today Engagement is the new word of mouth Innovate Social Media innovatesocialmedia.com 3

4 That s a lot of options Are you making the most effective decisions? What is the #1 cell phone app? Source: Litmus 11 Source: Constant Contact Blog ROI = $41 per $1 spent Innovate Social Media innovatesocialmedia.com 4

5 88% find online reviews Time s have changed. We trust strangers. as trustworthy as personal recommendations 46% of shoppers rely on social media when making a purchase Source: Marketing Tech Blog, Business2Community.com Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Innovate Social Media innovatesocialmedia.com 5

6 What are you trying to achieve? Drive Engage Reach Increase Nurture Setting your goals Who are you trying to reach? What is your target? Set real numbers When will this be accomplished? Write your own! Example: WHO: current/previous members WHAT: average of 10 attendees/per class WHEN: over the next 3 months Innovate Social Media innovatesocialmedia.com 6

7 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started 90% of gets delivered to the inbox. 2 of your Facebook fans see you in their News Feed. 2% Social Media = 73% 39% 57% more more customer business new customers engagement referrals Innovate Social Media innovatesocialmedia.com 7

8 Social Sharing Be where your customers are. When to send & post? Social media 3 5 x/week is plenty *Use automated tools 1x/month is most common *Use reports to determine optimal frequency/time 24 Innovate Social Media innovatesocialmedia.com 8

9 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Sounds like: 80% 3 common Valuable mistakes on your taxes content Content is all about them; not you Sounds 20% like: Promotion Let us do your taxes! Innovate Social Media innovatesocialmedia.com 9

10 Turn Questions Into Content How do I weatherproof my new golf bag? Can I set my own volunteer hours? Where can I find a map of your location(s)? Tutorial to weatherproof your bag in 5 min. Top 3 benefits to volunteering this summer We re in your neighborhood! Find out where 28 Use content to create a subject line You don t have to do it alone: use resources Interviews or testimonials Social media Special guests Industry news Blogs Survey results Innovate Social Media innovatesocialmedia.com 10

11 Make it look like you Pro Tips Be consistent Match colors Choose your tone Website Make it engaging with visuals Pro Tips 3 or fewer images Make images clickable Videos under 90 seconds Source: Constant Contact Data Reveals Direct Correlation Between Campaign Effectiveness and Number of Images and Text Lines Featured, 2015) Make it mobile Pro Tips Avoid multiple columns Use larger font sizes Limit your images Innovate Social Media innovatesocialmedia.com 11

12 Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Take advantage of your 20% 20% Promotion Call to action Your goals Actual results 6 C C I Innovate Social Media innovatesocialmedia.com 12

13 Buttons created a 45% boost in clicks Source: Word Stream Design an awesome call to action Narrow it down to 1 Use actionable language Stay above the scroll 3. Setting your goals s with a single call to action increased clicks by 371% Create clickable buttons Innovate Social Media innovatesocialmedia.com 13

14 3. Setting your goals Half Moon Yoga Goal: Engage current/previous members to increase class attendance to an average of 10 attendees/per class over the next 3 months. Call to action: View the schedule 4. Choosing the right message Where does it go? Where does your call to action go? Innovate Social Media innovatesocialmedia.com 14

15 Where does your call to action go? Where does your call to action go? Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started Innovate Social Media innovatesocialmedia.com 15

16 Opens Clicks Event registrants success Completed forms Coupons Measure your Measuring your goal 11 new volunteers 500 attendees 53 coupons claimed Opens Best Practices Evaluate send day & time Optimize subject line Recognizable from name Industry averages: 8 28% Innovate Social Media innovatesocialmedia.com 16

17 Click throughs Best Practices Simplify your call to action Format links to stand out Sent targeted content Industry averages: 5 18% Agenda 1.Small business marketing today 2.Setting your goals 3.Choosing the right message a. Pick your platform b. Build relationships through content c. Write a call to action 4.Measuring success 5.How to get started You can do this......and you can start today Constant Contact, Inc Inc Innovate Social Media innovatesocialmedia.com 17

18 Three simple steps 1. Write your goal 2. Design a call to action 3. Measure the results You really can do this! We re here to help. All the marketing tools you need together in one place Constant Contact, Inc Inc Thank You! Suzette Cotto Title: CEO Innovate Social Media suzette@innovatesocialmedia.com Questions after the event? Constant Contact 2016 Innovate Social Media innovatesocialmedia.com 18