Regional Technology Planning Team Report MID-AMERICA REGIONAL COUNCIL BROADBAND STUDY

Transcription

1 Regional Technology Planning Team Report MID-AMERICA REGIONAL COUNCIL BROADBAND STUDY September 14, 2011

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6 MID-AMERICA REGIONAL COUNCIL BROADBAND RESIDENTIAL NEEDS STUDY

7 RESIDENTIAL STUDY BACKGROUND Survey mailed May homes randomly sampled. 410 returned surveys / 10.25% response rate 400 returned surveys analyzed Provides margin of error of ± 5 percentage points

8 RESIDENTIAL STUDY: WHO RESPONDED? County Frequency % of total respondents County pop as % of MARC Region Population Cass 27 7% 9% Clay 71 18% 20% Jackson % 61% Platte 43 11% 8% Ray 7 2% 2% NOTE: 3.25 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

9 RESIDENTIAL SURVEY: WHO RESPONDED? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 43% 52% Male Female 13% 61% 89% 84% 73% 7% 35% 12% Gender Race Residence Kids Home Note: Remaining % is non-response Other Urban No White Yes Own Rural Rent

10 RESIDENTIAL SURVEY: AGE OF RESPONDENTS

11 RESIDENTIAL SURVEY: INCOME OF RESPONDENTS County Median Household Income (Census) Cass 59,226 Clay 57,983 Jackson 45,798 Platte 65,877 Ray 51,321 MARC Region 56,042 Missouri 45,149 Median Income of surveyed HH > Median HH income of the region (29% did not respond to income question)

12 RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

13 80% 70% 60% RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB / HSI AT HOME? % HH with Computer % HH with BB or HSI at home Computer trend line Internet trend line 72% 50% 40% 30% 20% 10% 0% 34% 16% 19% 24% 14% 4% 9% 4% 1% Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

14 RESIDENTIAL STUDY TYPE OF INTERNET SERVICE Types of Internet Access at Home (n=362) Cable DSL Fixed Wireless Cellular BB Dial-up Don't Know Other Satellite 3% 2% 2% 2% 1% 11% 30% 54% 0% 10% 20% 30% 40% 50% 60%

15 APPLICATIONS (RESIDENTIAL) Keep in touch with friends and family Information to buy services and products Online banking News or politics Health or medical information Buy online Social networking site Watch TV or other videos Visit state or local Gov. sites Look for job online Work from home Play online video or games Contribute to a web site or blog Look for a place to live Home-based business Share something online that you created Sell online Take class or do homework

16 RESIDENTIAL STUDY IMPORTANCE OF INTERNET AND COMPUTER ACCESS Don't know 9% Not at all important 9% Somewhat Important 12% Important 26% Very Important 44% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

17 MID-AMERICA REGIONAL COUNCIL BROADBAND BUSINESS NEEDS STUDY

18 BUSINESS STUDY BACKGROUND Online survey available from: March 2011 to September local businesses responded (as of 09/12) 17% were satellite offices 40% had satellite locations 32 questions about broadband or high-speed Internet services in the Mid-America region

19 BUSINESS STUDY RESPONSES BY COUNTY County Frequency Percentage of Total Respondents Percentage of Total Number of Businesses Cass 4 9% 2% Clay 6 13% 18% Jackson 32 68% 67% Platte 2 4% 7% Ray 2 4% 1%

20 EMPLOYEE BUSINESS SIZE Percentages are rounded % % % 101 to 500 9% 501 to 750 0% 751 more 4%

21 BUSINESS CLASSIFICATIONS Accommodation and Food Services Agriculture, Forestry, Fishing and Arts, Entertainment and Recreation Educational Services Finance and Insurance Health Care and Social Assistance Information Manufacturing Professional, Scientific and Technical Public Administration Transportation and Warehousing Utilities 3% 5% 8% 5% 8% 3% 3% 3% 3% 13% 21% 26%

22 CURRENT INTERNET PROVIDER (N=31) AT&T AT&T U-verse CenturyLink Comcast Hospital intranet Hughes NET LightEdge Sprint SureWest Communitcations Time Warner Cable UMKC Verizonwireless Windstream 3% 6% 6% 3% 3% 3% 3% 10% 6% 3% 3% 10% 32% 94% of respondents have internet access at their business Two respondents indicate broadband service was not available Another two respondents stated that internet service was too expensive

23 TYPES OF INTERNET CONNECTIONS T-1 Frame Relay/Fractional T-1 (i.e., Mobile Wireless (Cellular Aircard) Cable Modem Fixed Wireless DSL Fiber to the Premises Satellite Broadband Dial-up Line - 56 Kbps or Less 3% 6% 3% 3% 14% 17% 14% 29% 37% 55% did not know their speed

24 BROADBAND SERVICE RATINGS Services Cost of internet/network service Speed of the on-line connection Billing practices of your provider Reliable access to the Internet Training and technical support Customer Service Representative s knowledge when you call for service Installation technician s ability and courteousness Very Satisfied Satisfied Dissatisfied Very Dissatisfied Don t Know/Not Applicable Response Count 6% 44% 27% 6% 17% 34 9% 56% 12% 20% 3% 34 3% 76% 3% 0% 18% 34 12% 70% 9% 6% 3% 34 3% 56% 9% 3% 29% 34 3% 67% 12% 3% 15% 33 12% 62% 0% 0% 26% 25

25 BROADBAND SERVICE RATINGS

26 SUPPORTED INTERNET APPLICATIONS Videoconferencing File sharing Internet telephone E-business Website applications Business to business functions On-line education Banking Monitoring functions (energy, Research On-line appointments On-line customer support 9% 36% 42% 42% 33% 36% 36% 39% 64% 73% 70% 61% 100%

27 COMMERCIAL BROADBAND ENVIRONMENT There is not a broadband option available that is suitable for my business. 13% Not Competitive at All, only one provider option Somewhat Competitive, two providers 26% 23% Competitive, several options 39%

28 COST OF SERVICE Don t know how much we pay. 17% More than $300 per month 23% Between $200 and $300 0% Between $100 and $200 27% More than $50 and less than $100 Less than $50 17% 17%

29 BROADBAND STRATEGIC PLANNING Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region. It is a large scale, high-level planning exercise It provides specific guideposts and pathways to better help the region build long term broadband sustainability Addresses both availability (supply) and adoption (demand) within the region. 29

30 BROADBAND STRATEGIC PLANNING PROCESS The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and Existing Information Review A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region. Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 30

31 SWOC ANALYSIS The definitions of the four (4) SWOC elements are as follows: Strengths Broadband-related systems, practices, processes, and resources that are highly valued by the region. Weaknesses Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption. Opportunities Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband. Challenges Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 31

32 UNDERSTANDING SWOC

33 SWOC ANALYSIS Phase 2: cont d The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability and adoption, whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters. Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 33

34 INDIVIDUAL SECTOR DATA Online Surveys (OLS) were received from the following groups: Library (1) Industry & Manufacturing (6) Local Government (13) Business & Prof. Serv. (2) Healthcare (6) K-12 Education (7) Environment (1) Community and Social Services (14) Higher Education (1) Public Safety (20) Workforce Development (2) Energy (4) Economic Development (1)

35 SWOC ANALYSIS Voting 35

36 UNDERSTANDING SWOC

37 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS Phase 3: Findings Review and Initial Strategic Plan Element Development The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 37

38 BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s) Short, medium and long term goals and objectives to boost broadband adoption and availability. Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 38

39 Additional Discussion 39

40 Connect with us at MOBroadbandNow Broadband Summit Nov. 17, 2011 Capitol Plaza Hotel, Jefferson City, MO Follow us on Facebook and Twitter 40

41 THANK YOU FOR YOUR PARTICIPATION IN THE MID-AMERICA BROADBAND PLANNING PROJECT! 41