The human-to-human marketplace for travel. Investment Overview

Transcription

1 The human-to-human marketplace for travel

2 Grata Overview A messaging platform connecting travelers to live service providers and enabling transactions over real-time chat. B2B2C WeChat/What sapp Platform for Travel Offline-to-Online in $100B travel activities market Distribution through network of five-star hotels Breakeven in January 2014 Closed US$350K angel, raising $500K seed

3 Management Team Andrew Schorr CEO 5 years in hospitality tech, Built partnerships with 25+ major hotel groups Ellis Rahhal CTO Lead Media (acq d by Zynga) Alex Miller CGO Founder and Senior PM, Robin Chan Chairman Media (acq d by Zynga) Angel: Twitter, Square, Xiaomi, and Foursquare

4 Angel Investors Chris Evdemon Works Matt Cheng Managing Ventures Hugo Barra VP, Android Joe Lonsdale Founder & 8

5 Problem Everything takes more time when I travel. Solution Grata connects you with someone who can help.

6 These people can t wait to help. Tours & Guides Grata connects you the best travel providers based on who you are, where you are, and what you are doing. Hotels Ground Transport Traveler Restaurants Event Hosts Travel Agents x service Business Services

7 Grata Mobile Client ONLINE The Grata Experience Talk to someone who can help. Bill Sutton Chief Concierge I need to entertain clients tomorrow night, where can I go near the hotel? Never wait on hold Answers, not search results Powered by people Convenience of push-to-talk

8 Grata Service Console Grata makes servicing travelers efficient and profitable. Updating the phone call: Manage multiple conversations simultaneously Never have to ask who you re talking to or where they are Service toolkits: share maps, directions, venues, and more in conversation Digital transcript of every conversation Integrating payments and booking for tours, rooms, cars, planes and trains. Great service drives loyalty and sales.

9 Grata Service Console Personalized Service Multimedia Conversations Location-aware Convenience of pushto-talk Review previous conversations instead of having customers repeat themselves Service and booking integrations

10 Initial distribution through hotels Booking Commissions List inventory through Grata Hotels Increased loyalty and revenue Vendors Effortless service and bookings More bookings Convenient discovery and purchasing Travelers Actual cards in use at client hotels

11 Our concierge software powers hotels at four of the five largest hotel groups in the world.

12 Initial Customer Acquisition Channels* % CAC Word-of-mouth/Organic 8% $0 Other Owned Media 8% $0 Conferences & Events 9% $10 User Referral Incentives 10% $10 SEO/SEM/PR/Social 16% $0 Facebook Page & Ads 18% $0.38 Vendor Referral 31% $0 Average CAC 100% $1.97 *Projected. Marketing plan available on request

13 Target Market Offline-to-online for the post-arrival travel spend 28% of business travel is offline in three segments: Dining 12% Entertainment 7% Ground Transport 9% $100B Leisure Travel Activities Third largest segment of travel after air and hotels 64% 12% bookings are in person or by phone call vendors use a reservation or CRM system Source: Concur s 2012 T&E Spend Trend report. Source: PhoCusWright When They Get There (and Why They Go): Activities, Attractions, Events and Tours Feb 2011

14 Secondary Target Market Success in the post-arrival market is an opportunity in pre-arrival: Global Online Travel Sales Leisure & Unstructured Business Travel Spend in 2012 $313B 19% 9% 5% 65% Flights Hotels Ground Transport Travel Packages Other Source: PhoCusWright Global Online Travel Overview Second Edition

15 Customer Lifetime Value* Average Booking $49 Annual Bookings 4 Annual Revenue $196 Customer Life 3 years Lifetime Revenue $588 Average Margin 14% Lifetime Contribution $82 CAC -$1.97 Lifetime Value $80.03 *Projected

16 Thank you! Check out Questions? Andrew Schorr

17 Converting Guest Services into Sales Grata Unified Messaging Grata App Travel Inventory Global Venue DB Inventory Payments Offline WeChat SMS Reservations Vendors Guests X Service Conversation Console Payments Guest History Booking Toolkits Service Toolkits Fast, easy bookings and personalized service Guest Preferences Commissions Agents