let s connect! THE STORY

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1 MEDIA KIT

2 THE STORY A self-proclaimed storyteller, Iris McCarthy tells the stories that matter as an award-winning food and travel writer. She is also the author of the best-selling books Food Lovers Guide to Philadelphia (Globe Pequot Press) and Main Squeeze: Juicing Recipes for Your Healthiest Self (Cedar Fort Publishing). Iris success through social media has led to even more opportunities, including appearances on The Dr. Oz Show (with a hilarious interaction and culinary demonstration segment with Dr. Mehmet Oz himself), television and radio as well as countless partnerships with some of the world s most recognizable travel/tourism brands. She is often asked to speak at writers conferences, author events and perform culinary demonstrations; her lively, interactive lectures and demos inspire and enthuse audiences of all backgrounds. let s connect!

3 WHAT WE DO PO BOX WILMINGTON, DE / SPONSORED POSTS Are you interested in having your brand appear on ThePalatePrincess.com? From giveaways to product reviews to creating unique custom content, we are always interested in partnering with culinary and travel brands. 02/ SOCIAL CAMPAIGNS Boost your social media presence through a curated campaign with The Palate Princess. From creative hashtags to live chats to short, engaging videos, we can create something special that will be consistent with your brand s voice and style. SERVICES - Branded articles - Giveaways - Custom travel itineraries - Recipe development SERVICES - Hosting live chats - Organizing live chats - Unique Instagram stories - Sponsored posts 03/ CONSULTING Learn how Iris has been able to create successful collaborations with culinary and travel brands all over the world and find out how your brand can benefit from her marketing efforts. SERVICES - Engaging content creation - How to grow your social media following 04/ AMBASSADORSHIP We take ambassadorships seriously. After all, it s a long-term commitment and endorsement of your brand. Typically, we start off by creating a few smaller campaigns like sponsored and social media posts to get a mutual sense of each other before promoting your brand exclusively. We are always excited to work with both emerging and established brands.

4 OUR READERS ARE INTERESTED IN... Culinary Adventures Luxury Travel Airline Reviews Recipes Affordable Luxury Travel Unique Destinations Food & Wine Hotel Reviews Travel Tips Luggage Reviews Sample Travel Itineraries Travel Packing Tips Adventure Travel Exclusive/Curated Travel Travel/Digital Nomad Tech DEMOGRAPHICS & STATS WEBSITE Average Monthly Unique Visitors: 31,000 (Source: Google Analytics) AVERAGE AGE OF READERS 28-44, predominantly college-educated females (Source: Alexa.com) GEOGRAPHIC REPRESENTATION OF READERSHIP 58% US 19% Europe 12% Canada 11% Asia/Other

5 PREVIOUS SPONSORS & PARTNERS TOURISM BOARDS Visit Greece Visit Costa Rica Visit México Visit Philly Discover London Visit Nova Scotia Visit Sweden Visit Great Britain Visit Florida Visit Cuba Visit Cayman Islands Greater Wilmington CVB Destination Delco New Orleans & Company Brandywine CVB BRANDS OXO Eggland s Best Lodge Fagor Dyson Prana Delsey Kiehl s Emile Henry ShopRite General Motors Tripology Rust-Oleum Columbia Sperry Sorel Vitamix Blendtec Genji Hook & Albert Hotel Grande Bretagne Sagamore Hotel Viking River Cruises Viking Ocean Cruises Holland America Line Norwegian Cruises Norwegian Air FareBuzz Eurail Eating Europe

6 MY BOOKS Beneath the rough and imposing exterior of city life in Philadelphia lies a culturally rich and diverse environment that showcases a wide selection of extraordinary cuisine. Chefs from all over the world have been creating new and brilliant outlets of eating throughout Philly that have allowed this city to flourish. In Food Lovers Guide to Philadelphia, seasoned food writer Iris McCarthy shares the inside scoop on the best places to find, enjoy, and celebrate these culinary treasures. A bounty of mouthwatering delights awaits you in this engagingly written guide. With delectable recipes from the renowned kitchens of the city s iconic eateries, diners, and elegant dining rooms, Food Lovers Guide to Philadelphia is the ultimate resource for food lovers to use and savor. Say goodbye to unhealthy sodas and energy drinks and hello to delicious, healthy juices you can make in your own home! Perfect for anyone looking to boost their energy level- and maybe shed a few pounds at the same time-these simple and satisfying recipes will tantalize your taste buds and keep you going strong! All you have to do is drink up! Available at these retailers

7 RATE SHEET THIS IS A SAMPLE OF SERVICES OFFERED. PROJECTS CAN BE CUSTOMIZED TO SUIT YOUR NEEDS. SERVICE RATE TRAVEL WITH SOCIAL AMPLIFICATION OF HASHTAG(S) $500 PER DAY Includes: - 1 Tweet per itinerary activity, with photos (up to 5 per day) - 1 Instagram post with aspirational story/ caption per travel day - 1 Facebook post with aspirational story/ caption per travel day BLOG POST HIGHLIGHTING EXPERIENCE $1500 Includes: - Writing SEO-optimized story (750+ words) - Creating Pinterest graphic and sharing on relevant boards - Post amplification across additional blogger networks INDIVIDUAL SOCIAL MEDIA CHANNELS RATE - Instagram (Feed) - Instagram (Story) - Tweet - Facebook Travel Video $500 $250 $100 $500 Syndication of Photos ** Customized rate quotes given on a per-project basis