Webinar: Launching the New CO-OP Consumer Brand

Transcription

1 Webinar: Launching the New CO-OP Consumer Brand July 25, 2013

2 Agenda Branding Review Branding Timeline Launch Guide Marketing Portal Locators Questions

3 Branding Review Merger of FSCC and CO-OP Shared Branching created a singular national operating network in January 2012 Many CU participants immediately began asking about the branding of shared branching The CO-OP Shared Branching board of directors and shared branching management began investigating options

4 CO-OP Shared Branching Board Investigates Objectives Modernize the brand Increase it s value to credit unions (participants and non-participants alike) Clearly convey it s value to members and potential members Hold true to the cooperative roots of the network

5 Old and New Shared Branching Side-by-Side

6 All Consumer Branding Gets an Update CO-OP Network and the bug for ATM/Debit cards

7 Branding Timeline 2013 Introduction and dual branding for consumer transition Implementation and usage guidelines introduced 2014 New branding exclusively on CO-OP assets NON-SCORED Compliance included in secret shop program and self evaluation surveys Basic compliance expected by December and Beyond Phase out of CO-OP Network on cards through expirations, reissues and new issues Compliance monitoring and assistance continues

8 Why is the launch guide digital vs. physical? Concerns from several credit unions regarding the fact that this launch may touch many departments within their CU and a single kit would cause confusion Variety of signage options and amounts require a process allowing credit unions to order correct amounts and sizes Sending a one size fits all kit would result in significant waste of shareholder money

9 Launch Guide Download at

10 Member/Consumer Communications Objective: Focus on the value of the services

11 Ordering/Downloading Materials The new CO-OP Marketing Portal will be your hub for accessing materials Let s visit the Marketing Portal

12 Marketing Portal Reminders Access to the CO-OP Extranet is administered by your credit union. If your credit union has Extranet access, see your CO-OP Extranet Administrator to be added as a user. Some credit unions participating only in shared branching do not have extranet access. Use the form link on the login page to request alternate access to the marketing portal Please allow up to two business days to receive your confirmation with log in instructions

13 Talking Points Developed as a starting point for credit unions to review with member facing staff Includes a suggested talk track and answers to possible questions Could be useful to review at a staff meeting between now and August 13 th

14 Locators

15 Web Locators Key Points All existing locators will begin forwarding to the new and improved locators on August 13 th - Includes cuswirl.com, cuservicecenters.com and co-opnetwork.org The new URLs available for use on August 13 th : The best method for connecting to these sites is to update the links on your credit union website Additional details for credit unions using web services or APIs to drive their own locators will be released soon

16 Additional Locator Details Combined phone locator will be 888-SITE-CO-OP Mobile locators being updated and will include support for iphone and Android devices for both networks In app notifications and/or standard app updates will be used to update existing users Web locators will link to the new apps for new users App stores being updated with new details and key words GPS Download under evaluation for redeployment

17 Coming Soon Additional Marketing Tools New tools being added daily to the Marketing Portal Additional signage options New ATM supplies Consumer Marketing Advisory Council Details currently in development Council would assist in developing annual national campaigns Goal to reach out to non-members who choose their FI based on convenience

18 Questions? Visit for more information. Nathan Rogers