Asia s Fashion Jewellery & Accessories Fair March 2018

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March 2018

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3 Survey data summary Total number of exhibitors 296 Total number of collected onsite survey 267 Onsite survey response rate 90.20% [267/296] Total number of online survey successfully sent out 293 Total number of collected online survey 24 Online survey response rate 8.19% [24/293] Total number of collected survey (onsite + online) 271 (exclude 20 duplicated) Overall response rate 91.55% [271/296] Schedule: The date of online survey started The date of 1 st reminder sent The date of 2 nd reminder sent The date of the closing of the online survey: The date of submission of the report 5 March March March March April

4 Nature of Business(es) 2018 Number of Respondents: 269 Number of skipped: 2 Number of Respondents: 229 Number of skipped: 3 Manufacturer/Supplier 87% (234) 86% (196) Importer 4% (9) 5% (11) Exporter 40% (107) 37% (83) Wholesaler 22% (58) 22% (49) Buying Agent Retailer Department / Chain Store 2% (3) 2% (3) 5% (11) 8% (17) 2% (3) 1% (1) 2018 Fashion Jewellery / Accessories Designer 14% (35) 18% (41) Mail Order-House / E-Tailer Related Institute / Association Publication 1% (2) 1% (2) 1% (1) 1% (1) 0% (0) 0% (0) 3 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The majority of the exhibitors are manufacturers/suppliers, exporters, followed by wholesalers. There is a 6% drop on fashion jewellery/accessories designers, the rest are more or less the same as last year. *Sum of the percentage is more than 100%, as part of the respondents company may involve more than one nature of businesses.*

5 Q1. Is your company a first-time participant in this exhibition? 2018 Number of Respondents: 260 Number of skipped: 11 Number of Respondents: 221 Number of skipped: 11 First-time 2018 Repeated First-time Repeated 14% (36) 13% (29) 86% (224) 87% (192) 4 Although there is a slight decrease (1%) on repeated exhibitors, over 85% are returning exhibitors, it indicates that the fair is able to keep most of the old customers.

6 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (2018 vs ) 2018 Number of Respondents: 260 Number of skipped: 11 Number of Respondents: 221 Number of skipped: 11 25% 20% 15.86% (36) 19.10% (51) 16.85% (45) 20.70% (47) CSAT % 10% 7.49% (20) 9.25% (21) 15.86% (36) 13.22% (30) 14.61% (39) 13.48% (36) 7.05% (16) 9.36% (25) 2018 CSAT % 1.32% (3) 2.64% (6) 3.75% (10) 5.29% (12) 7.12% (19) 5.62% (15) 7.05% (16) 0% 1.76% (4) 0.75% (2) 1.87% (5) (0 = Extremely dissatisfied, 10 = Extremely satisfied) 5 Compare to last year, CSAT dropped As more respondents gave rating 5 & 7, but there is a 7.22% decrease on rating 8. Thus, the overall satisfaction level is slightly lower than.

7 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (First-time exhibitors vs Repeated exhibitors) First-time exhibitors Repeated exhibitors Number of Respondents: 36 Number of Respondents: % 20% 15% 10% 5% 2.78% (1) 1.80% (4) 4.05% (9) 11.11% (4) 11.11% (4) 19.44% (7) 19.37% (43) 6.76% (15) 6.76% (15) 15.32% (34) 18.02% (40) 13.89% (5) 13.89% (5) 13.96% (31) 5.86% (13) 2.78% (1) 2.78% (1) 5.56% (2) 0.45% (1) 0% 0.00% (0) (0 = Extremely dissatisfied, 10 = Extremely satisfied) 16.67% (6) 7.66% (17) First Time exhibitor Repeated exhibitor CSAT of first-time exhibitors 5.97 CSAT of repeated exhibitors Overall, the satisfaction level of repeated exhibitors are higher than first-time exhibitors. More repeated exhibitors gave rating 5 9, and with less rating 0 4, the average is higher. However, it is also important to note 16.67% first-time exhibitors gave rating 10 on their satisfaction, which is 9.01% more than repeated exhibitors.

8 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (By business nature) Nature of Business No. of people answered CSAT 2018 CSAT 2018 vs CSAT CSAT Manufacturer / Supplier (0.14) 6.29 Importer Exporter (0.26) 6.14 Wholesaler Buying Agent Retailer Department / Chain Store Fashion Jewellery / Accessories Designer (0.33) Mail Order House / E-tailor (2) 6.5 Related Institute / Association Compare with, the CSAT of buying agent has a big increase (69.28%), while the CSAT of most of the businesses slightly higher. However, the CSAT of mail order houses/e-tailors dropped a lot (30.76%), while there are slight decreases (0.14, 0.26, 0.33) on CSAT of manufacturers/suppliers, exporters, and fashion jewellery/accessories designers.

9 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (By Country) Country/Region No. of people answered CSAT 2018 CSAT 2018 vs CSAT CSAT Canada 1 4 / / China (0.24) 6.62 Hong Kong (0.55) 6.22 India Indonesia 1 5 (1) 6 Italy Korea Philippines (0.83) 5.73 Russian Federation 1 7 / / Taiwan (0.78) 5.67 Thailand (2.5) 8 In 2018, exhibitors from Italy, Russian Federation, followed by Korea have the highest CSAT, while exhibitors from Canada, Taiwan, and Philippines have the lowest CSAT among the countries. There are obvious decreases on CSAT from Thailand and Indonesia exhibitors. 8

10 Q2. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (By Pavilion) Pavilion No. of people answered CSAT 2018 CSAT 2018 vs CSAT CSAT China Pavilion India Pavilion Korea Pavilion Philippines Pavilion Taiwan Pavilion Designer Atelier (formerly know as Fashion Jewellery Atelier) Fashion Accessories Zone Stainless Steel Jewellery Pavilion (0.04) (0.55) (2) In this year, exhibitors from China Pavilion, Stainless Steel Jewellery Pavilion, and Designer Atelier have the highest CSAT, while exhibitors from Taiwan Pavilion, Philippines Pavilion and India Pavilion have the lowest CSAT. There are significant increases (71.66%, 68.57%, 60%) on CSAT of Designer Atelier, Korea Pavilion, and Stainless Steel Jewellery Pavilion. However, there are also obvious drops (36.36%, 11.58%, 6.08%) on CSAT of Taiwan Pavilion, Philippines Pavilion, and China Pavilion. 9

11 Q3. How likely would you be to attend Asia s Fashion Jewellery & Accessories Fair March again in the future? (2018 vs ) 2018 Number of Respondents: 267 Number of skipped: 4 Number of Respondents: 226 Number of skipped: 6 30% 25% 20% 4.87% (11) 15.49% (35) 11.95% (27) 18.35% (49) 24.34% (55) 19.48% (52) Loyalty Score % 10% 5% 1.33% (3) 1.50% (4) 0.44% (1) 1.50% (4) 3.37% (9) 2.21% (5) 4.12% (11) 10.86% (29) 18.14% (41) 14.61% (39) 9.36% (25) 8.41% (19) 12.36% (33) 9.29% (21) 2018 Loyalty Score % 3.54% (8) 4.49% (12) (0 = Not at all likely, 10 = Extremely likely) Loyalty score of 2018 is 0.24 slightly less than last year, the distribution of the rating is very similar to last year. 10

12 Q3. How likely would you be to attend Asia s Fashion Jewellery & Accessories Fair March again in the future? (First-time exhibitors vs Repeated exhibitors) First-time exhibitors Repeated exhibitors Number of Respondents: 36 Number of Respondents: % 25% 20% 15% 10% 5% 0% 25.00% (9) 13.51% (30) 13.51% (30) 22.22% (8) 11.26% (25) 20.27% (45) 17.57% (39) 9.91% (22) 3.60% (8) 2.78% (1) 11.11% (4) 2.78% (1) 5.56% (2) 5.56% (2) 4.95% (11) 11.11% (4) 5.56% (2) 5.56% (2) 1.35% (3) 3.60% (8) 2.78% (1) 0.45% (1) First-time Repeated Loyalty Score of first-time exhibitors 6.31 Loyalty Score of repeated exhibitors 7.02 (0 = Not at all likely, 10 = Extremely likely) Repeated exhibitors are more likely to return in next edition than the first-time exhibitors, the loyalty score of repeated exhibitors is 0.71 higher. Over 50% repeated exhibitors gave rating 8 10, which means that they are very likely to exhibit again next year. For first-time exhibitors, over 35% of them were not quite certain and gave rating 5 6, as first-time exhibitors may need more time to figure out whether it is profitable to exhibit. But it is also important to note that 22.22% first-time exhibitors gave rating 10, which indicates their confidence on the fair. 11

13 Q4. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? (2018 vs ) 2018 Number of Respondents: 265 Number of skipped: 6 Number of Respondents: 226 Number of skipped: 6 25% 20% 15% 10% 5% 0% 19.03% (43) 19.25% (51) 12.45% (33) 14.16% (32) 15.04% (34) 14.60% (33) 5.31% (12) 8.41% (19) 13.96% (37) 2.64% (7) 6.42% (17) 11.95% (27) 13.58% (36) 3.40% (9) 3.10% (7) 14.34% (38) 4.91% (13) 5.31% (12) 6.79% (18) 1.77% (4) 2.26% (6) 1.33% (3) NPS Average NPS Average 6.48 (0 = Not at all likely, 10 = Extremely likely) The NPS average in 2018 has decreased 0.2, but basically the distribution is very similar to last year. 12

14 Q5a. How did you learn about this exhibition? 2018 Number of Respondents: 238 Number of skipped: 33 Number of Respondents: 211 Number of skipped: 21 Advertisement 14.71% (35) 11.85% (25) Organiser s printed mail 9.24% (22) 9.95% (21) Organiser s Organiser s website 17.23% (41) 13.74% (29) 20.38% (43) 30.67% (73) Search engine Social media platform 6.30% (15) 4.74% (10) 4.62% (11) 1.90% (4) 2018 Word of mouth / Referral from industry friend 37.82% (90) 39.34% (83) At other exhibitions Others 3.36% (8) 5.69% (12) 9.24% (22) 13.74% (29) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Most of the respondents know the fair from word of mouth/referral from industry friend, organiser s , and organiser s website. There is a significant increase (10.29%) in organiser s , which indicates that it becomes more effective than last year. *Sum of the percentage is more than 100%, as part of the respondents may learn the exhibition from more than one channel.* 13

15 Q5a. How did you learn about this exhibition? (Based on exhibitors who learnt about the fair from advertisement) 2018 Number of Respondents: 12 Number of skipped: 259 Number of Respondents: 6 Number of skipped: 226 Trade publications 58.33% (7) 66.67% (4) 2018 Mass media 33.33% (2) 41.67% (4) 0% 10% 20% 30% 40% 50% 60% 70% 80% Although the percentage of respondents who learn the fair from trade publications is still higher than mass media, it is important to note that there are increase (8.34%) in the percentage of mass media while decrease (8.34%) in trade publications when it compares to. *Sum of the percentage is more than 100%, as part of the respondents may learn the exhibition from more than one channel.* 14

16 Q5a. How did you learn about this exhibition? (Based on exhibitors who learnt about the fair from search engine) 2018 Number of Respondents: 12 Number of skipped: 259 Number of Respondents: 6 Number of skipped: 226 Google 55.56% (5) 60.00% (3) Yahoo 0.00% (0) 22.22% (2) Baidu 33.33% (3) 40.00% (2) 2018 Bing 0.00% (0) 11.11% (1) Sogou 0.00% (0) 0.00% (0) 0% 10% 20% 30% 40% 50% 60% 70% Over 50% respondents learnt the fair through Google. For Bing and Yahoo, it increased from 0% in to 11.11% and 22.22% in *Sum of the percentage is more than 100%, as part of the respondents may learn the exhibition from more than one channel.* 15

17 Q5a. How did you learn about this exhibition? (Based on exhibitors who learnt about the fair from social media) 2018 Number of Respondents: 7 Number of skipped: 264 Number of Respondents: 2 Number of skipped: 230 WeChat 0.00% (0) 42.86% (3) LinkedIn 28.57% (2) 50.00% (1) Facebook 0.00% (0) 42.86% (3) Twitter Weibo 0.00% (0) 0.00% (0) 0.00%(0) 50.00% (1) 2018 Google+ Instagram 0.00% (0) 14.29% (1) 14.29% (1) 0% 10% 20% 30% 40% 50% 60% Wechat, Facebook, followed by Linkedin are the most popular channels. However, it is also important to note Instagram channel was just started in June, but in March 2018, there are already 14.29% respondents learnt the fair from it. *Sum of the percentage is more than 100%, as part of the respondents may learn the exhibition from more than one channel.* 16

18 Q5b. Which online platform do you usually use to source your products? 2018 Number of Respondents: 198 Number of skipped: 73 Number of Respondents: 172 Number of skipped: 60 AsiaFJA.com 23.84% (41) 31.31% (62) Alibaba.com 54.55% (108) 57.56% (99) HKTDC.com 11.11% (22) 12.21% (21) 2018 GlobalSources.com 8.08% (16) 11.63% (20) Others 9.09% (18) 11.05% (19) 0% 10% 20% 30% 40% 50% 60% 70% Over 50% respondents source products through Alibaba.com. In 2018, there is a 7.47% increase in AsiaFJA.com, more exhibitors are using it to source products online. 17

19 Q6. My top 3 markets (countries) currently are: 2018 Number of Respondents: 238 Number of skipped: 33 Top 10 out of 48 25% 23.02% (151) 20% 15% 12.04% (79) 10% 9.45% (62) 7.32% (48) 7.01% (46) 5% 5.95% (39) 5.64% (37) 5.18% (34) 4.73% (31) 1.98% (13) 0% USA Europe UK Australia France Germany Italy Spain Japan Canada USA, Europe and UK are the top three markets of the exhibitors. The answers not shown on the above chart are: China, Hong Kong, Asia, Middle East, Brazil, Korea, Taiwan, United Arab Emirates, Belgium, Mexico, Netherlands, North America, Russian Federation, South Africa, Africa, Denmark, Dubai, India, New Zealand, Thailand, Armenia, Poland, Singapore, Bahrain, Colombia, Finland, Greece, Ireland, Israel, Latin America, Macau, Portugal, Romania, South America, Switzerland, Turkey, Vietnam, Western Europe. 18

20 Q7. My target markets (countries) are: 2018 Number of Respondents: 222 Number of skipped: 49 Top 10 out of 43 25% 23.39% (102) 23.39% (102) 20% 15% 10% 5% 5.73% (25) 5.50% (24) 4.82% (21) 4.36% (19) 3.67% (16) 2.75% (12) 2.52% (11) 2.52% (11) 0% Europe USA UK Australia Japan France Germany Spain China Italy Europe, USA, and UK are the top three target markets of the exhibitors. The answers not shown on the above chart are: South America, Canada, Middle East, Asia, Brazil, North America, Korea, Russian Federation, South Africa, Taiwan, Africa, Hong Kong, India, New Zealand, Worldwide, Armenia, Belgium, Czech Republic, Dubai, Eastern Europe, Indonesia, Ireland, Lalin, Latin America, Macau, Mexico, North Europe, Norway, Switzerland, Turkey, United Arab Emirates, Vietnam, Western Europe 19

21 Q8. To what extent have your objectives for exhibiting in this exhibition been achieved? 2018 Number of Respondents: 250 Number of skipped: 21 (1 = Did not achieve at all, 5 = Fully achieved) Response Count 13.88% (34) 0.41% (1) Find new buyers 13.47% (33) 24.49% (60) 40.82% (100) 6.94% (17) 245 Find franchisers partners / agents 19.19% (38) 23.23% (46) Explore new markets 14.35% (30) 26.32% (55) 8.70% (18) Launch new products 17.87% (37) 10.55% (21) Brand-building 20.60% (41) 9.80% (20) 7.58% (15) 4.04% (8) 19.70% (39) 26.26% (52) 12.92% (27) 5.26% (11) 4.31% (9) 36.84% (77) 4.83% (10) 40.58% (84) 18.84% (39) 9.18% (19) 13.07% (26) 9.05% (18) 36.18% (72) 10.55% (21) 6.86% (14) 4.90% (10) Collect market information 8.74% (18) 18.14% (37) 41.67% (85) 18.63% (38) 6.31% (13) 204 Consolidate contacts with buyers/ business partners 16.50% (34) 33.50% (69) 21.36% (44) 13.59% (28) 206 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Based on the N/A percentage, it indicates that the major objectives of exhibitors are find new buyers, explore new markers, and launch new products. 20

22 Q8. To what extent have your objectives for exhibiting in this exhibition been achieved? (Comparison of combining responses of Rating 4 and Rating 5 ) 2018 Number of Respondents: 250 Number of skipped: 21 Number of Respondents: 210 Number of skipped: 22 Find new buyers 20.82% (51) 29.19% (61) Find franchisers partners / agents Explore new markets Launch new products 11.62% (23) 15.86% (26) 18.18% (38) 25.14% (47) 28.02% (58) 33.14% (59) Brand-building Collect market information 22.12% (44) 24.71% (43) 25.49% (52) 26.85% (47) Consolidate contacts with buyers/ business partners 34.95% (72) 39.18% (67) 21 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2018 In 2018, respondents who rated 4 5 in all objectives dropped. There is a significant decrease (8.32%) in the rating of find new buyers, which means, less respondents think that the fair can help them to find new buyers, and so as to achieve other objectives.

23 Q9. To what extent are you satisfied with the exhibition in the following aspects? 2018 Number of Respondents: 248 Number of skipped: 23 (1 = Not satisfied at all, 5 = Extremely satisfied) Response Count Business opportunities Visitor traffic Visitor quality Pre-show service of organiser Onsite service of organiser Facilities and services of the exhibition centre Official stand contractor(s) Official forwarding agent(s) Move-in and move-out arrangement 7.17% (17) 1.27% (3) 22.78% (54) 43.46% (103) 16.88% (40) 8.44% (20) 6.75% (16) 0.84% (2) 16.03% (38) 28.69% (68) 31.65% (75) 16.03% (38) 8.05% (19) 16.53% (39) 38.14% (90) 25.00% (59) 12.29% (29) 4.41% (10) 7.93% (18) 35.24% (80) 33.04% (75) 19.38% (44) 6.49% (15) 7.79% (18) 34.63% (80) 30.30% (70) 20.78% (48) 4.35% (10) 11.74% (27) 36.09% (83) 29.57% (68) 18.26% (42) 4.93% (11) 9.42% (21) 2.69% (6) 33.63% (75) 29.15% (65) 20.18% (45) 3.21% (7) 7.80% (17) 29.82% (65) 29.36% (64) 18.35% (40) 11.47% (25) 4.46% (10) 7.14% (16) 3.57% (8) 37.05% (83) 29.46% (66) 18.30% (41) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A The most satisfying aspects are pre-show service of organiser and onsite service of organiser, over 50% respondents gave rating 4 5 in these two aspects. 22

24 Q9. To what extent are you satisfied with the exhibition in the following aspects? (Comparison of combining responses of Rating 4 and Rating 5 ) 2018 Number of Respondents: 248 Number of skipped: 23 Number of Respondents: 202 Number of skipped: 30 Business opportunities Visitor traffic 25.32% (60) 29.23% (57) 22.78% (54) 23.08% (45) Visitor quality 37.29% (88) 46.15% (90) Pre-show service of organiser 52.42% (119) 61.70% (116) Onsite service of organiser Facilities and services of the exhibition centre 51.08% (118) 47.83% (110) 50.79% (96) 60.53% (115) 2018 Official stand contractor(s) 49.33% (110) 52.23% (94) Official forwarding agent(s) 47.71% (104) 49.15% (87) Move-in and move-out arrangement 47.76% (107) 53.59% (97) 0% 10% 20% 30% 40% 50% 60% 70% In 2018, respondents who rated 4 5 in all aspects dropped. There is a significant decrease (9.45%, 9.28%, 8.86%) in the rating of onsite service of organiser, pre-show service of organiser and visitor quality. 23