Diploma in Social Media Marketing - Part I

Transcription

1 Diploma in Social Media Marketing - Part I Lesson 7 Instagram A Picture Tells a Thousand Words Presented by: Daniel Gilligan Course Educator

2 Lesson 5 Recap Introduction to Twitter Leveraging hashtags & trends Best practices for Twitter Twitter for business Ads & Analytics Managing our Twitter

3 The Magic!

4 Today s Lesson Introduction to Instagram Creating engaging content Instagram strategy Business accounts Account review Summary Next Lesson Q & A

5 Let s Begin

6 Introduction to Instagram Introduction to Instagram

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8 What is Instagram? Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. - Instagram Website

9 Users & Content Users: 500 Million MAU 90% of users younger than 35 More popular with women Urbanites / city-dwellers

10 Users & Content Content: 91% of posts are photos Brands post 1.5 times per day Mon & Thurs 3-4 pm Timeline algorithm since June

11 Rewards of Using Instagram Engagement opportunities Editing Tools Advertising Story-telling Clear demographics Integration

12 Recent Updates New Logo New Layout Business Accounts Business Analytics In-house

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14 Who Should Use It? Everyone!

15 Instagram For Business Not just for B2C companies!

16 Content Creation Creating Engaging Content

17 Creating Content

18 Checklist For Creating Content Image Quality Make it Real In-House Editing Tools Related Hashtags Call-to-Action Self-Promotion Engagement Community Building Regularly Post

19 Instagram Strategy Let s Build a Strategy

20 An Instagram Strategy Content Approach Style

21 Strategy - Approach Interaction Based? Product Info? Approach Different Users? Company Culture?

22 Strategy - Approach

23 Strategy - Style Branding Tone Style Colour Filters

24 Strategy - Style - Branding

25 Strategy - Style - Tone

26 Strategy - Style - Colour

27 Strategy - Content Product Integration UGC Content Contests Captions

28 Strategy - Content Hashtags Geo-tagging Content Tag others Use faces

29 Strategy - Content Product Integration User Generated Content

30 Strategy - Content Contest Contest & UGC Using (happy) faces!

31 Business Accounts Advertising & Analytics

32 Advertising on Instagram Call-to-action Carousel Ad copy

33 Promoting on Instagram The subtle The not-so-subtle

34 Analysing Instagram

35 Analysing Instagram

36 Account Reviews Account Reviews

37 Account Review WarbyParker

38 Account Review TOMS

39 Top Tips For Instagram Create a strategy Use emotions! Include a call-to-action Use hashtags relevant to your brand / industry Creative & Inspiring captions! Post regularly, but only if you have a reason for posting.

40 Summary Introduction to Instagram Creating engaging content Instagram strategy Business accounts Account review o We re here to help, so contact us anytime!

41 Class Interaction #ShawSocial

42 Next Lesson The next session is Data Driven Social Media What is data analysis & why do we use it? Best practices & looking at the numbers Data analysis tools AB Testing The most important lesson on the course - Attend LIVE! Shaw Academy Lifetime Membership Prize Announcement

43 Q&A Next Lesson is: Data Driven Social Media You will learn The reasons for using Data Analysis, How to focus your efforts, The best tools for the job & AB Testing Learn how to make the most of all our marketing efforts You will understand how to generate ROI from your social See local numbers on website