Strategic Solutions for Today s Planner Print & Online. Strategic Solutions for Today's Planner SOURCE BOOK

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1 CM & Eand Strategic Solutions for Today s Planner corporate meetings events 06 Print & Online MEDIA KIT Strategic Solutions for Today's Planner 05 SOURCE BOOK DESIGNED TO SHOWCASE AND PROFILE LEADING SUPPLIERS ACTIVE IN THE CANADIAN CORPORATE MEETINGS AND EVENT INDUSTRY

2 About Corporate Meetings & Events (CM&E) Magazine As budgets and timelines for corporate events continue to shrink, today s meeting planner faces more challenges than ever before. From venue selection to food and beverage solutions, planners are looking for the strategies to help them deal with those challenges. For more meeting planners every day, those solutions can be found in Corporate Meetings and Events (CM&E) magazine. Since our inception, CM&E has been providing corporate and independent meeting planners in Canada with the information and resources they need to deliver events that support their strategic business goals. Our coverage of the biggest industry issues reaches more than 8,000 internal, senior-level staff employed by Canada s largest corporations who hold positions in meeting and event planning, marketing, sales, human resources management and executive administration. In addition, more than,000 independent and third-party meeting planners, event consultants, and trade show organizers from across Canada turn to CM&E to help them achieve their meeting goals. Consulting with our respected Editorial Advisory Board and other experts representing the industry s top professionals, CM&E is committed to delivering the content to help meeting planners strategize and execute any type of corporate event from an executive retreat to an international conference. In two feature-packed issues this year, including our 06 Industry Sourcebook and the 06 Corporate Planning Guide, CM&E will provide both the comprehensive editorial content and robust advertising platform that can have a meaningful impact on your audience. Through our ongoing dedication to offering strategic solutions for today s planner, CM&E s goal is to ensure that: Meeting planners receive the most timely, relevant and useful information at their fingertips Advertisers have the best vehicle to impact regional and national decision-makers Our print and digital media products provide customized programs that are strategic, affordable and enduring. In addition to our magazine, CM&E is also proud of our official website, The goal of our website is to allow Canadian meeting planners to connect with their own community and to promote the Canadian meetings market with the most practical advice and articles, in-depth checklists and industry updates. Beyond the web, our other supporting digital properties include video reports, and e-newsletters, along with a comprehensive online version of our 06 Industry Sourcebook and Directory to help advertisers reach even more potential buyers. An influential and trusted voice in Canada s $75-billion meetings industry, CM&E believes that meetings are a critical component of every successful business. By focusing on the issues that impact on the success and delivery of corporate meetings, CM&E is ready to help take your business and career to the next level. As always, please feel free to send us your comments, ideas and suggestions. We look forward to working with you and to bringing you the best in industry content and future advertising opportunities. Chuck Nervick Publisher, Corporate Meetings & Events , ext. 7; chuckn@mediaedge.ca

3 Editorial Advisory Board corporatemeetingsnetwork.ca The most comprehensive website for the meetings industry, Corporate Meetings Network, is the official online home of Corporate Meetings & Events magazine. The goal of our industry portal is to promote the Canadian meetings industry and be the source for meeting planning information, services and suppliers. Our website allows Canadian meeting planners the chance to connect with their own community. Our goal is to promote the Canadian meeting market with the most practical advice, how-to tips, in-depth checklists and industry updates. Corporate Meetings Network has been developed specifically to deliver timely and useful information across all areas of the corporate meetings industry. The content for the website focuses on four key areas: the corporate meeting community, event operations, people and profiles, and corporate travel and incentives. Topics include event budgeting, technology, marketing, sustainability, people and profiles, top five lists and much more. Professionally-produced video reports feature real planners and industry experts providing useful tips and discussing the challenges facing the meetings industry today. Topics such as food trends, the event planner/supplier relationship, building audience engagement and discussions about the latest technologies will give today s planner the tools and up-to-date information they require to do the job. Inside CorporateMeetingsNetwork.ca resides a directory of corporate meetings industry venues and suppliers entitled the Meeting Venue & Supplier Network. This network lists major venues and suppliers in a comprehensive and easily searchable format. We know first-hand that meeting planners desire as much information as possible about the venues and suppliers they will engage. Planners can source suppliers by category or region, or if they simply desire a contact name and phone number, the Meeting Venue & Supplier Network delivers. Detailed directory information features unique offerings such as video, interactive maps, venue floor plans, photo gallery carousel, Green Key Rating for hotels, links to social media feeds, client testimonials, detailed company information, and much more. Connect and follow us on Twitter, Facebook, LinkedIn and Youtube; read the most-viewed stories on our site, and explore new operational strategies that will help you plan your next meeting or event. Leanne Andrecyk Managing Partner ZedEvents Great Productions Sandy Biback Principal Imagination Meetings Lynda Hoff Chief Strategist LNH Strategic Event Management Ben Moorsom President and Chief Creative Officer Debut Group Joe Nishi Regional Director Meeting Encore Francis Pare Account Manager Zeste Incentive Martin Perelmuter President Speakers Spotlight Rita Plaskett President Agendum Inc. Brent Taylor Principal Timewise Event Management Inc. Angela Zaltsman Principal A to Z Event Management CM&E Editorial Staff Chuck Nervick, Publisher Sean Moon, Managing Editor Sean Moon brings more than 0 years of senior communications experience to the MediaEdge team. His experience includes several years as an editor with the Canadian Press, 0 years as the Corporate Communications Director of an international marketing company, several years in the magazine advertising industry and more than five years as a communications consultant. He has also worked extensively in magazine production, corporate event planning and public relations. Steven Chester, Digital Media Director and Online Editor, corporatemeetingsnetwork.ca Steven Chester is the online and social marketing editor for Corporate Meetings & Events. His 0-year journalism background includes writing and editing for digital and traditional media. Before he joined MediaEdge, he was the managing editor at Homes & Cottages magazine for eight years. He is an expert in social media, online content and newsletter development.

4 06 Editorial Schedule Spring/Summer 06 Industry Sourcebook Fall/Winter 06 Corporate Planning Guide Publish Date April 06 November 06 Advertising Close March, 06 October, 06 Editorial Features Meeting Planner Q&A Meeting Apps and Software Meeting Themes & Concepts Promos & Incentives The Business of Meetings Incentive Travel Food & Beverage Event Marketing Meeting Spaces & Places Operations & Logistics Networking & Special Events Education & Seminar Programming Editorial Features: MEETING PLANNER Q&A CM&E interviews some of the most successful corporate and independent meeting planners from across Canada. Event planning professionals will share their viewpoints, insights and best practices in these informative roundtable discussion articles on the topics and issues that affect the meetings and events industry the most. MEETING THEMES & CONCEPTS An in-depth look at what s hot in the latest meeting themes, concepts and ideas. Industry experts will examine topics such as meeting design, décor, interactive meetings, entertainment and much more, providing a perfect forum to share information about design-related products and services. THE BUSINESS OF MEETINGS Whether it s a corporate planner concerned about getting the most return on their stakeholder investment dollar or an independent planner working with ever tightening budgets, CM&E has the information people need to make the smart business decisions. FOOD & BEVERAGE As an integral component of almost every type of meeting, CM&E explores the latest food and beverage trends and how planners can make the most of their F&B dollar. If your organization provides food and beverage products or services, you ll want to be included within this exciting coverage. MEETING TECHNOLOGY Informative articles on the major developments in meeting technology: From audio-visual innovation to registration systems, interactive meetings and mobile planning apps. Our meeting technology coverage will provide a wealth of opportunity to reach targeted readers looking for technology solutions. NETWORKING & SPECIAL EVENTS No conference or corporate meeting would be complete without a number of social and networking opportunities for attendees to mix and mingle with their peers and industry leaders. If you are a networking venue or special event supplier, this is a tremendous opportunity to share your wealth of knowledge and experience with planners in need of your services. OPERATIONS & LOGISTICS: CM&E helps planners organize their events from A to Z. From how to source the best venues, suppliers and amenities to utilizing the latest in AV technology and registration systems, our Operations & Logistics features help connect suppliers and planners to help create memorable corporate and social events for all occasions. EDUCATION & SEMINAR PROGRAMMING: A key component of many business conferences and conventions is the educational track and various breakout sessions to help keep delegates informed and at the top of their game. From how to hire the best speakers to tips for setting up an effective and powerful educational program, there is plenty of opportunity for anyone who provides products and services for breakouts and seminar sessions. PROMOS AND INCENTIVES CM&E showcases the latest sensational swag to help create more value for events and conferences and to help planners stay within tight promotional budgets. It s also a great chance for suppliers to get their incentive product or service in front of a targeted audience. INCENTIVE TRAVEL Top industry professionals will discuss the developing trends and ideas for business and incentive travel. It s also a tremendous opportunity to share new incentive travel products and services with CM&E readers. Meeting Spaces & Places SPRING/SUMMER SOURCEBOOK ISSUE Venues, Facilities & Amenities: The CM&E Sourcebook is the go-to resource for everything planners need to keep delegates engaged and entertained from accommodations and facilities to amenities and attractions. A huge lineup of online and print listings gives planners access to a comprehensive catalogue of meetings industry businesses, products and services. You don t want to miss this! FALL/WINTER CORPORATE PLANNING GUIDE ISSUE Regional Profiles & Destinations: A comprehensive guide to premier Canadian and international meeting destinations, providing key information for planners to make their next destination meeting a resounding success. Categorized by region, the Destination Planning Guide will include descriptions and listings of accommodations, meeting spaces, amenities and more. It is sure to be a valuable resource for industry professionals throughout the year.

5 06 Advertising Print Rates Space rate: Net Canadian Funds Agency commission Add 5% to rates Four Colour Size x x Full Page $,98 $,906 / Page $,906 $,65 ½ Page $,65 $,05 / Page $,65 $,85 ¼ Page $,80 $,05 /6 Page $,975 $,770 Premium Positions Size x x IFC DPS $5,90 $5,508 IBC DPS $5,70 $5,5 DPS (double page spread) $5,060 $,658 IFC (inside front cover) $,650 $,95 IBC (inside back cover) $,500 $,90 OBC (outside back cover) $,550 $,5 Special Covers and Products Size x x Full BellyBand $6,90 $6,70 Bookmarks RFQ RFQ Post-it Notes RFQ RFQ Cover Wraps RFQ RFQ Custom Printed Tabs RFQ RFQ Merchandise (Inserts) RFQ RFQ Merchandise (Outserts) RFQ RFQ For all RFQ inquiries, please contact chuckn@mediaedge.ca

6 Mechanical Print Specifications Advertising Sizes AD SIZE WIDTH DEPTH DPS trim* Full Page trim* / Vertical / Horizontal 7.65 DPS page bleed Full page / Vertical / Island.65 7 / Vertical / Vertical / Square / Vertical / Banner 7.5 /6 Vertical.5.65 / Horizontal / Island / Vertical / Vertical * MUST have.5 of bleed Production Specifications / Square / Vertical / Banner /6 Vertical Contact Information Chuck Nervick Publisher Tel: x7 chuckn@mediaedge.ca Petra Brown Directory Manager Tel: x petrab@mediaedge.ca Sean Moon Managing Editor Tel: x7 seanm@mediaedge.ca Steven Chester Digital Media Director Tel: x stevenc@mediaedge.ca Digital Files: Preferred formats are a PDF, Adobe indesign CS6, or Illustrator CS6, provided all fonts are embedded and all colour is converted to CMYK. Image files must be 00 DPI. Please include a laser copy for reference, as well as all image files and fonts used in document. All colour files must be accompanied by colour proofs or separated laser proofs. Publisher assumes no responsibility for accuracy where no proof is provided. Mechanical Requirements size in inches Width Depth Type Size 7 x 9.50 Trim Size 8.75 x Bleed Size 8.65 x.5 Halftone Screen: lines maximum FTP information: Host: ftp.mediaedge.ca Username: me_cm&e_ad Password: artwork Corporate Meetings & Events is published by: Our mission is to produce market leading, superior quality magazines, digital products, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players. 555 Yonge Street, Suite 000, Toronto, ON, MN 6P Telephone: (6) Fax: (6) info@mediaedge.ca

7 Digital Advertising and Promotions Welcome to Canada s premier website for people who plan meetings and events across Canada and around the world. Our multimedia website is designed to serve both planners and suppliers, bringing them together in this multi-billion-dollar industry to connect, communicate and do business. CM&E has built an impressive database of 5,000 key decision-makers who book, plan, organize and influence buying decisions related to corporate meetings, events, incentives and travel. CM&E helps you find new and exciting ways to build and grow your business in a targeted and cost-effective way. Website landing page: Article Page: 06 Website Products Mechanicals months 6 months months 5 Leaderboard Banner Ad 78 x 90 pixels $,00 $,600 $,800 Big Box/Tab Sponsor 00 x 50 pixels $,500 $,00 $,600 Skyscraper Ad 0 x 600 pixels $,00 $,600 $,800 Button Ad 5 x 5 pixels $600 $900 $,00 Campaign Package Skyscraper & Leaderbaord $,700 $,00 $6,000 * month minimum commitment

8 E-News E-Report CM&E E-Newsletters are deployed on a bi-weekly basis to approximately 5,000 meetings industry professionals. The content contains industry news and announcements as well as feature articles unique to the website that will help meeting professionals plan their next event E-News Products Mechanicals mths/6 releases 6 mths/ releases mths/ releases 5 Premier Leaderboard 78 x 90 pixels $,000 $,800 $7,00 Story Leaderboard 78 x 5 pixels $,00 $,600 $,800 Skyscraper 0 x 600 pixels $,00 $,600 $,800 industryinsights see next page see next page see next page see next page Lower Leaderboard 78 x 90 pixels $,00 $,600 $,800 **NO ANIMATED ADS FOR E-NEWSLETTERS** *Released twice per month. month minimum commitment (6 releases)

9 NATIVE ADVERTISING Your content, our readers Native advertising is a form of advertising where the ad experience follows the natural form and function of the user experience in which it is placed. Native ads match the visual design of the experience they live within, look and feel like natural content and behave consistently with the native user experience. ii ii Always in Front Clickable headlines are displayed on the home page of Corporate Meetings Network for one month. Industry Leader Article teasers are expanded on Corporate Meetings Network pages and accessed on our permanent archive. Expanded Content Photo, full feature (up to 600 words written by an industry journalist) and a link back to your site are posted with no time restrictions. Social Media Use your social channels to grow your reach exponentially right from your content. SEO Power Keywords, descriptions, meta, optimization. You name it, we ll tag it for maximum exposure. Inbox Targeting We effectively target our readers, your customers, via our e-news and direct them to your content landing page. PREMIUM OFFERINGS Companion Display Advertising Social Media Distribution Video Production Infographics Whitepapers LEAD REPORTING Identify businesses visiting your website Turn your anonymous site visitors into sales leads month campaign month campaign 6 month campaign industryinsights $,000 $,800 $7,00