Creative Gives Day Campaigns. Tom Zimmerman Communications Manager Georgia Center for Nonprofits

Transcription

1 Creative Gives Day Campaigns Tom Zimmerman Communications Manager Georgia Center for Nonprofits

2 Welcome! Webinar being recorded Video and Powerpoint deck will be available soon online Also, quick links to tools Registration deadline is 10/1/14!

3 Our Social Media For the public: For nonprofit tips: Online support and learning group! facebook.com/groups/gagivespeerlearning/ Tag and #GaGivesDay

4 How to get the most out of this presentation A showcase of good ideas from Georgia and beyond. Don t be overwhelmed! See what ideas meet your talents, capacity and audience. Share with your staff and brainstorm!

5 Outline of call Audiences, Goals and Asks One narrative, but multimedia Pre-day campaigns Day-of campaigns Post-day campaigns Example time! Questions? Type into the chat box and we ll take a break occasionally to answer!

6 AUDIENCES, GOALS & ASKS Audiences you should be reaching Your organization s champions Existing donors Volunteers Staff Board members Your champion s personal networks Newbies to your organization

7 AUDIENCES, GOALS & ASKS Goals for your campaign Inspire high giving rates among your champions Your existing network donates their influence as well as their money Eye-catching messaging to your newbies Cultivation of your champions and thanks

8 AUDIENCES, GOALS & ASKS There s more than just one ask Existing donors, volunteers and staff: Donate your money Donate your influence Be a champion for our organization on GA Gives Day! Board members and larger donors Consider giving or pledging your planned gift as a matching fund (incentive) Newbies You share the catchy image or story, a mention of GA Gives Day, and empower your existing supporters to do the rest in their own way.

9 WHAT S YOUR NARRATIVE? One message, multi media Messaging methods: , word of mouth, flyers, website, newsletter, Facebook, Twitter, Instagram, LinkedIn, etc. Create one strong narrative that can be shared and woven into all of those.

10 FurKids 2012 GA Gives Campaign WHAT S YOUR NARRATIVE?

11 WHAT S YOUR NARRATIVE? Today social media! 26% of 2013 Gagivesday.org traffic came via social media. Majority of that traffic through Facebook.

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13 CAMPAIGNS Pre-Georgia Gives Day Goals Let your supporters know the basics. Concept, date, drum up excitement. Follow GA Gives for sharable content. Let your supporters know why this day is important for your organization. Narrative, fundraising goals, potential impact. Let your supporters know how your organization is participating Incentives, games strategy, events, etc. Let your supporters know what you would like them to do for you!

14 CAMPAIGNS On Georgia Gives Day Goals Today is the day! Reminder about incentives. One main compelling image/short message/ Consider promoting on Facebook, even with a small $50-$100 budget! Daily updates. Thank donors. Make it an online party! Most importantly: personalize your messaging in a way only your organization can.

15 CAMPAIGNS

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17 CAMPAIGNS Day-after Campaign Goals Immediate: A general thanks to all. Make it creative! Consider: Thanks to individual donors (all or large) and to any supporters who went above and beyond to support the effort. Later: Show us the impact toward your narrative, goal, constituents.

18 CAMPAIGNS GEORGIA

19 GEORGIA

20 GEORGIA

21 GEORGIA

22 ELSEWHERE

23 ELSEWHERE

24 ELSEWHERE

25 Fun and sharable Personalize to you and to GA Gives Have fun, but don t lose the integrity of your voice Don t overuse!

26 MEMES

27 Easy Ideas to Jumpstart Your Campaign Take a creative countdown picture for the days leading up that involve your mission. Promote open houses or tours on Gives Day. Ask a local restaurant if you can host a Gives Day party. Bring your laptop, encourage your supporters to come by and make donations! Ask supporters to not only make donations, but share a story or memory associated with your org. and tag your social media. Create a Facebook event and invite supporters. Credit: Arizona Gives Day

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29 Thank you! Facebook.com/groups/GAgivespeerlearning