Title. Brand Empowerment: Circulation and Beyond

Transcription

1 Title Brand Empowerment: Circulation and Beyond

2 AAM s Mission Help Sellers Sell & Help Buyers Buy

3 Brand Empowerment Circulation Decisions Getting your data to buyers Expanding your AAM data profile Opportunities Decisions Getting your data to buyers Marketing your AAM data

4 Circulation Title

5 Circulation: Decisions Digital Is the inclusion of digital issues, as circulation units, beneficial? AAM zones Do we sell advertising using AAM zone data? Or is some other defined geography used? ZIP code For what date(s) do I want buyers to see my circulation at the ZIP code level? What level of detail is needed/wanted?

6 Circulation: Decisions ZIP Code detail Paid (choose one) Total paid Individually paid, Business traveler Home delivery & Mail, Single copy, Business traveler Qualified (choose one) Total qualified Home delivery, Single copy Verified (choose one) Total verified Home delivery, Public Access

7 Circulation: Getting data to buyers ZIP Code data Digital Circulation Print Circulation AAM s Media Intelligence Center Quarterly Data Report Newspaper Analyzer tool (Raw data can be searched, customized, sorted and exported)

8 Circulation: Output

9 Circulation: Getting data to buyers

10 Circulation: Getting data to buyers

11 Circulation: Getting data to everyone

12 Circulation: Getting data to buyers

13 Circulation: Getting data to buyers

14 Circulation: Getting data to buyers

15 Expanding your AAM data profile Title

16 Expanding your AAM data profile 2015: Total Audience Circulation units Print Digital replica Website Smartphone app Tablet app Other print reach Community news TMCs Alternative Foreign language Entertainment Local magazines Cross Media metrics Readership Additional websites Mobile apps Social media E-newsletters

17 Expanding your AAM data profile 2015: What do you want media buyers to see? OR

18 Expanding your AAM data profile Why use AAM? Multiple metrics, multiple sources AAM provides one source for a holistic view of your brand enabling buyers to transact with trust.

19 Expanding AAM profile: Decisions What data do you want AAM to show media buyers? Readership Affiliated Publications Website analytics Mobile apps Social Media E-newsletters

20 Expanding: Getting data to buyers Readership Affiliated publications Social Media Website activity Print Legacy Circulation Readership AAM s Media Intelligence Center Quarterly Data Report Newspaper Analyzer tool (Raw data can be searched, customized, sorted and exported)

21 Expanding: Getting data to buyers

22 Expanding: Getting data to buyers

23 Expanding: Getting data to buyers

24 Expanding: Getting data to buyers

25 Marketing Titleyour AAM data

26 Marketing AAM data: The CMR Purpose Customize how your AAM data is presented to media buyers.

27 Marketing AAM data: The CMR How much COLORdo you want added to your AAM data product? Standard CMR Cover image only Included with membership

28 Standard CMR

29 Sample Cover pages

30 Marketing AAM data: The CMR How much COLORdo you want added to your AAM data product? Enhanced CMR Product images Market maps Graphs & charts Demos Data Highlights And so on Additional investment likely

31 Enhanced CMR

32 Enhanced CMR

33 Summary Empower your brand What media metrics are important to your ad sales team, and thus media buyers? Which metrics are beneficial to aggregate into one source, via AAM? How do you want to present this AAM data to media buyers?

34 Questions?