2. 1 Meet Fructus. Game Changers: Know where your food comes from. Know how your food was grown. No expiration date fraud. No middle man.

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2 Table of contents 1 Disclaimer 2 2 Introduction 2.1 Meet Fructus Social and Economic Challenges Opportunities Future Prospects 6 3 Fructus Platform 3.1 Fructus Platform Explained Platform Placeholders 9 4 Development & Implementation 4.1 General Fructus Features Fructus Processes Data Set Projected User Base 16 5 Fructuscoin 5.1 Fructuscoin Distribution Token Sale Every Investor is a Supporter Promotion Campaigns Token Sale Proceeds 21 6 Management & Development Team 22 7 Summary 7.1 Roadmap Conclusion 24 1

3 1. Disclaimer This White Paper is for information purposes only. However hard we are working on our project, Fructus does not guarantee the accuracy of or the conclusions reached in this white paper, and this white paper is provided as is. Fructus does not make and expressly disclaims all representations and warranties, express, implied, statutory or otherwise, whatsoever, including, but not limited to: (i) warranties of merchantability, fitness for a particular purpose, suitability, usage, title or noninfringement; (ii) that the contents of this white paper are free from error; and (iii) that such contents will not infringe third-party rights. Fructus and its affiliates shall have no liability for damages of any kind arising out of the use, reference to, or reliance on this white paper or any of the content contained herein, even if advised of the possibility of such damages. In no event will Fructus or its affiliates be liable to any person or entity for any damages, losses, liabilities, costs or expenses of any kind, whether direct or indirect, consequential, compensatory, incidental, actual, exemplary, punitive or special for the use of, reference to, or reliance on this white paper or any of the content contained herein, including, without limitation, any loss of business, revenues, profits, data, use, goodwill or other intangible losses. 2

4 2. 1 Meet Fructus In a world where food consumption is rapidly outpacing food production in the coming years, a solution in efficiency is needed. Every day millions of consumers buy fresh produce through multinationals, wasting an estimated 15% to 30% of all fruits and vegetables. Fructus is a project aiming to change the business of fresh produce trade and delivery. Starting in the diverse agricultural landscape of Europe, we see an opportunity to scale and change the world. Trust issues concerning products being GMO's (Genetically Modified Organism) or 100% organic, expiration date fraud and wastefully slow processes can all be battled when integrated into the Fructus platform. With Fructus all transactions are processed and registered in the blockchain, giving all parties involved the ability to keep track of products and payments. Customers can see where products are coming from and what was used to help grow the crop. Suppliers can find customers and manage their sales and incentives. Taking out the middle man is another bonus when we look at is financially as suppliers and customers connect without a grocery store in between, keeping products cheap and fresh. Our shipment service will be available in more and more regions, starting with suppliers in Italy, France and Spain, to initially provide for consumers in Italy, Spain, France, Germany and Benelux. A special Fructus Debit Card will be introduced to help facilitate fast and easy pick-ups at the local Fructus-Spots. Game Changers: Know where your food comes from. Know how your food was grown. No expiration date fraud. No middle man. 3

5 2.2 Social and Economic Challenges Empower rural people and local businesses to develop better policies Strengthening rural communities' capacities for production and for delivery of ecosystems services. Fostering economic diversification, ensuring appropriate relations between rural and urban areas, as well as facilitating knowledge exchange, demonstration, innovation and dissemination. They will support policy makers in defining relevant strategies. Build a sustainable and competitive agri-food industry Addressing the needs for the food and feed industry to cope with social, environmental, climate and economic change from local to global. Projects will consider all stages of the food and feed production chain, including food design, processing, packaging, process control, waste reduction, by-product valorization and the safe use or disposal of animal by-products. Improve production efficiency, sustainability and resilience Enhancing productivity as well as limiting wastefulness to adept to a rapidly changing environment and climate with increasingly scarce natural resources. The resulting innovations will help to move towards a resource-efficient agriculture and food and feed supply chains which consume fewer resources. Deliver more public goods and ecosystem services Contributing to a better understanding of the complex interactions between primary production systems and ecosystems services. Supporting the provision of these public goods and services through the delivery of management solutions, decision-support tools and the assessment of their market and non-market value. Support market development for bio-based products and processes Opening new markets for biotechnology innovation, through in particular demand-side measures. Standardization and certification at Union and international levels are needed for, amongst others, determination of bio-based content, product functionalities and biodegradability. Methodologies and approaches to life-cycle analysis will be further developed. 4

6 2.3 Opportunities As details in multiple reports by the European Commission, the agricultural markets in Europe are strong and numerous. Retail sales of organic products (European Union) totaled approximately EUR 33.4 billion market value in Main reason behind the market value is the high quality of European crops, as prices rise even faster than the production rate. Prices are expected to rise even further now that food consumption is outpacing food production. The fruit and vegetable sector in the EU - a statistical overview Statistics on agricultural markets We see a great opportunity for Fructus, looking for suppliers in countries considered Europe s top produce traders like Spain, Italy and France. Distribution will be set-up in Spain, Italy, France, Germany and Benelux. 5

7 2.4 Future Prospects After setting up business in Europe we aim to expand to Africa, where the need for fair and sustainable produce trade is high. Millions of people are disenfranchised by multinationals as they take natural sources at minimum cost while destroying local ecosystems with chemicals and waste. The Fructus platform will not only allow free trade, but will also function as a banking system as all users can keep balances on their wallets with no limits or hidden tariffs. Once the roll-out in Africa is on its way we will start arrangements for more expansionary moves all over the world. 6

8 3.1 Fructus Platform Explained The Fructus Platform will become the first decentralized produce marketplace where consumers buy products directly from manufacturers, enjoy low transparent prices for a wide range of products, and save on direct promotions. Manufacturers compete for consumers and interact with them directly. To secure and sustain the network on which our platform is build consumers and suppliers will use Fructuscoins instead of fiat currencies. By doing so all transactions are recorded in our blockchain, known as the Fructuschain, making all trades and deliveries fully decentralized. To participate in the trade of fresh produce, users creates an account on the Fructus platform. During registration, the system will create a user profile and a wallet. Each wallet preserves all data in the decentralized database called the Fructuschain, and interact with other parties, utilizing smart contracts. We plan to place the Fructuscoin on cryptographic token exchanges, giving an opportunity to openly buy them (to residents of countries where the purchase of digital tokens does not violate local laws). Currently the expected go-live date for the mainnet is Q Tokens bought in the ICO sale can then be swapped for Mainnet Fructuscoins. Once completed our platform can run functions like asking suppliers to register proof of what seeds and pesticide they use. This data will be registered with certified scanners through apps, making sure suppliers are not fraudulent. Storing this information in the blockchain gives consumers the option to later on check where the food came from and how it was grown. At the 7

9 same time consumers can register proof of products that do not meet the generally stated expectations, to instantly claim a refund. All fruits and vegetables unfit for consumption can be returned to the local Fructus-Spot, where we will redistribute the produce towards local Compost Farms giving the initial suppliers a downsized payment for products that would have ultimately not been sold. These processes will stimulate suppliers to send the best and most fresh produce to minimize refunds. Suppliers are rated based on their performance to let future customers know what they can expect. All to further facilitate an honest and transparent eco system. 8

10 3.2 Platform Placeholders To create a truly free marketplace, the platform will be built in a scalable and decentralized approach that ensures sustainability. The marketplace will involve the following placeholders, which will participate as depicted in the next diagram: Fructus Platform Farmers Consumers Delivery Services *The fees described above may be subject to change at a later stage. 9

11 Fructus Platform The Fructus platform creates a decentralized marketplace that enables farmers to post their products for sale, host promotion campaigns, and get feedback from customers. It allows consumers to order products and facilitates the order fulfillment process. Fructus roles include: - Fructuscoin creation and the token launch to fund development and expansion - Establishment of a decentralized, secure and fair model for market making - Development, release and maintenance of the customer web portal and app; fulfillment app for fulfillment center workers and couriers; and web interfaces for farmers and fulfillment center operators - Development of smart contracts to run the order payment and fulfillment process - Creation of an effective incentive model for all parties to join the Fructus platform - Perform audits on suppliers to see if all entered information about crops is valid - Development of active marketing campaigns Farmers Farmers are companies or individuals in the business of fresh produce. They could range from local farmers to large multinationals. Farmer roles include: - Publish products - Deliver products ordered by consumers to fulfillment centers - Register information about the products they grow in the blockchain - Bring in more traffic via promotion and loyalty campaigns Consumers Consumers are individuals or companies that want to buy online specific fruits and vegetables at cheaper prices. Orders can be placed via the Fructus web portal or Fructus app. Consumer roles include: - Search products listed by farmers - Receive promotion, loyalty, referral and feedback rewards - Make orders and pay for them - Participate in feedback requests 10

12 Delivery Services FULFILLMENT CENTER OPERATORS Fructus will engage independent fulfillment center operators to join the platform and help fast geographical expansion. They provide the space where workers take products delivered by farmers and assemble orders. COURIERS Couriers, employed by a firm or acting as sub-contractors, will follow instructions received through the Fructus app to: - Pick up orders from fulfillment centers - Deliver orders to consumers 11

13 4.1 Development & Implementation - General We started development on the Fructus platform in December 2017, with our main focus on releasing a workable application for selling and buying fruit or vegetables with the help of our own decentralized currency. At this point the scheduled release of the ALPHA version is Q Before that can happen we need to complete our mainnet so that the Fructuscoin can move from the Ethereum blockchain to our own blockchain, the Fructuschain. Work is well on its way, with an expected release in Q After both of those developments are done we can begin testing the platform and recruit more suppliers to join in. At this moment we are speaking to multiple farmers in Spain and France already to make sure we can hit the road running when ALPHA is released. To make sure we have at least one Fructus-Spot in every major city, our fulfillment exploration team has commenced the search of third party transportation companies. We expect negotiations to complete in Q Once the platform is operative we expect more and more sub-contractors to join in as popularity and volume of traffic grow. 12

14 4.2 Fructus Features Marketplace Buy and sell fresh produce Delivery Service Get produce delivered to a Fructus-Spot nearby Wallet Peer to peer payment client with Proof of Stake Monitor Keep an close eye on your buy and sell orders Debit Card Use the debit card to instantly claim refunds at Fructus-Spots Bulk Liquidity Suppliers can borrow and lend Fructuscoins based on their weekly revenue Social Create your own profile and chat with other users Escrow Lock payments until you have receive the products 13

15 4.3 Fructus Processes To run the Fructus platform our software uses the following processes: Data Recognition: Ability to recognize different types of data. Data Classification: Ability to group data based on supplier- and consumercharacteristics. Data Analysis: Ability to compute data-types and groups to reveal underlaying insights. Advanced Algorithms: Huge scripts that check all components of the platform scanning for pressure points within the system, applying instant solutions and giving detailed reports. Forecast: Ability to predict market making factors. Opportunity Extractions and Suggestions: Ability to find and suggest opportunity withing the Fructus platform. Smart Trading: Abililty to learn from individual trading history to make personal recommandations. Auto-update: Ability to push necessary updates. 14

16 4.4 Data Set Fructus will be utilizing both set and subset data types. The present plan allows us to make use of about 10,000 data topics, with plans to add more later on. Examples of data topics: 1. User nationality 2. Location 3. Name of fruit 4. Name of vegetable 5. Amount in weight 6. Profile 7. Personal qualifications 8. Guarantee 9. Customer rating 10. Delivery details 11. Favorite fruit 12. Favorite vegetable 15

17 4.5 Projected User Base o Consumers o Farmers o Online produce stores o Market workers o Supermarkets o Distribution companies o Food processing factories o Restaurants o Staff restaurants (government, hospital, school) 16

18 5.1 Fructuscoin Distribution Token Name: Fructuscoin Abbreviation: FRUCTUS To guarantee the startup and sustainability of the project we have created the following pools of Fructuscoins. Their purpose and percentage of the total amount are described below. ICO + Bounty Supply Tokens that will be sold to raise funds for the startup, development and release of our project. Investors will get a extra bounty rewarded based on which week they make the investment, or how many referrals they bring in. Future Use Allocated coins will be reserved for future events and development projects. Development and Management Teams Allocated tokens will be shared amongst the founders, advisors and developers. These tokens are locked until January Partnership Acquisitions We will use the allocated coins to attract and enhance business partnerships. This will give us the option to keep developing the platform for years to come. Pre Sale During the airdrop a small amount of Fructuscoins will be up for pre sale with 100% bonus. Region and Industry Advisors Funds reserved for regional and industrious specialist advisors Airdrop Tokens that will be airdropped to the first 25K users that register (Q2 Q3 2018) 17

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20 5.2 Token Sale SEEDING FUNDING Q until Q (closed) Funds were raised for early research and development. Funds were mainly raised by consulting close associates of the management and development teams. Tokens distributed: 10,000,000 Fructuscoins PRE-SALE Period: Q2 Q Tokens to be distributed: Exchange rate: 3, Fructuscoins 1 Fructuscoin = 0.30 USD Bonus: 100% ICO SALE Period: Q Payment methods: Soft cap: Hard cap: Exchange rate: Total ICO token supply: Min purchase: ETH 10,000 ETH ETH 1 Fructuscoin = 0.30 USD 45,000,000 Fructuscoin 0.1 ETH Bonuses: Week 1-80% Week 2-60% Week 3-40% Week 4-20% General: - The exact number of tokens generated depends on the amount of referrals and funds contributed. - No token creation, minting or mining after the end of the ICO period - Tokens will be transferred once the payment is processed - Unsold ICO Fructuscoin funds will be burned after ICO period - Upon reaching the hard cap, the ICO will end immediately 19

21 5.3 Every Investor is a Supporter Every investor will be asked if we can permanently store his or her signature stating their support for our goals. These signature will be used to gain new partnerships more easily, to help facilitate future developments. 5.4 Promotion Campaigns Airdrop Starting in Q there will be an open airdrops. A total of 1,500,000 Fructuscoins will be given away for free. To participate users have to register an account and state they support our project and its goals. Every user will get $15 worth of Fructuscoins for free. All airdropped Fructuscoins will be transferred and the end of the airdrop month. If the airdrop is a success, and we surpass the aimed 25k registrations, the airdrop will be prolonged to a maximum of 100k registrations. Referral Program The referral program will be active during the ICO sale only. This way Pre Sale investors have a change to refer friends and family to the project and earn a little bonus while doing so. For first level referrals a reward of 5% will be given to the owner of the referral link. There is a 2% reward for second level referrals. Rewards will be payed from the Bounty funds, after the ICO period has been completed. 20

22 5.5 Token Sale Proceeds The funds raised during the ICO are planned to be used in accordance with the roadmap. Research & Development 50% $7,000,000 Marketing 20% $2,800,000 Admin & Operations 21.40% $3,000,000 Contingency 2.14% $300,000 Legal 6.45% $900,000 Our roadmap assumes development of all features for the Fructus platform and apps and interfaces for all platform placeholders, as well as a marketing support to accelerate adoption by farmers and consumers. - Research & Development costs cover all expenses like design and development of smart contracts, cryptographic mechanisms, the Fructus platform, apps and interfaces, etc. - Admin & Operations costs include salaries of all Fructus employees excluding the R&D team. - Marketing & Sales budget will be allocated on acquisition of both manufacturers and consumers. - Contingency fund is calculated as 5% of the total budget. Giving the project extra financial assurance for unexpected events. - Legal costs include all legal expenses associated with expansion of the Fructus platform in different continents. 21

23 7.1 Roadmap 22

24 7.2 Why you should invest in Fructus To promote our ICO sale we have planned an open airdrop, starting in Q We will give the first users a total of 1,500,000 FRUCTUS. Users can claim $15 worth of Fructuscoins by doing social tasks. Every new user you refer to the airdrop earns you $3 worth of extra Fructuscoin. If the Airdrop pool runs out, we will add enough extra coins to airdrop a total of users from the Future Use pool. A Pre ICO Sale will be available during the airdrop, giving 100% bonus on any investment. After the airdrops have been completed the ICO will commence in Q During the ICO up to 45 million Fructuscoins will be sold for 0.30 USD per coin. Depending on the ICO round investors will get up to 80% bonus on their investment. We will give small affiliate bonuses for first and second level referral, which are respectively 5% and 2%. After the ICO sale has been completed all remaining coins will be burned, making the Fructuscoin scarcer. The burn could be as high as 20 million coins, dropping the circulating supply down to 25 million Fructuscoins. We are already in contact with exchanges to get Fructuscoin tradable within 1 month after the ICO. From that moment on investors can either sell their coins to new investors or keep them until we have a working product to see maximum gains. 23

25 7.3 Conclusion Fructus will change the world of supply and demand when it comes to fresh produce. Less waste, more profit for suppliers and better prices for consumers. Starting in top producing countries in Europe, getting ready to expand and go global. Investors can expect first results when we hit the crypto exchanges in January. Our advice is to hold on to the Fructuscoins until testing begins in Q