The Importance of Social Media: Twitter 101

Transcription

1 The Importance of Social Media: Twitter 101 Libby Muldoon Communications and Program Specialist Center for Environmental Risk Assessment September 15,

2 About Me Libby Muldoon Communications and Program Specialist Center for Environmental Risk Assessment Website:

3 What We Are Going to Cover Why Twitter General Navigation Best practices for curating and sharing content Measurement

4 Live Tweets During this Conference Use #SABC2014

5 Why Twitter?

6 Why Twitter? 645 million total users Pew Research Internet Project Key Findings: Gender: Equal numbers of men and women Age: Adoption high among young adults Educated: College educated Location: Adoption high in urban/suburban

7 Why Twitter? Global audience Ability to be in two places at once

8 General Navigation- Create your Profile

9 General Navigation- Create your Profile

10 Be a Follower - Build Your Network Utilize your list Embrace twitter suggestions Follow people who follow you

11 Be a Follower - Build Your Network

12 How to Stand out in the Noise?

13 Best Practice- 140 Characters to Hook Your Audience Quick exchanges of information Bad tweet: Come to this great conference on September 15! Bad tweet: Come to the 2 nd annual South Asia Biosafety Conference in Colombo, Sri Lanka on September 15-16, The agenda is now available on the South Asia Biosafety Program website. Good tweet: Interested in #Biosafety & #Agriculture? Check out this conference #SABC2014 Get to the point! = free site to shorten URLs. Character counts are important so you don t want long URLs.

14 Best Practice- Twitter Language # = = a way to reply to or mention someone RT = retweet, share something already tweeted MT= modified tweet #SABC2014 Resource for GE Food/Feed #Safety Assessment: ILSI Crop Composition Database RT@CERA_ILSI Resource for GE Food/Feed #Safety Assessment: ILSI Crop Composition Database MT@CERA_ILSI Great Resource! ILSI Crop Composition Database

15 Best Practice- Avoid Hashtag Overload #We #all #want #our #content #to #be #seen. Limit number of hashtags Check to see what a hashtag is being used for

16 Best Practice- Be Conversational Don t make it a one-way conversation 80/20 Rule 80% interact with others 20% promote yourself

17 Best Practice- Be Professional Show your personality but remember everyone see s what you post Show your value with resources, advocacy, scientific work Not sure where to start? Answer the 10 most common questions you get asked about your organization

18 Best Practice- Get Visual Use multimedia- images, videos, infographics, presentations and URLs

19 Best Practice-Timing Ideal number of tweets per day? Start with 1 then build up. Tweet throughout the day Quality over quantity Create a content calendar Hootsuite.com = Free tool that can automate preplanned tweets

20 Measurement What does success look like to you? Number of: Followers Tweets Retweets, mentions, replies, favorites URL shares and downloads on your website Unique visitors versus returning visitors to your website Attendees at an event Relationships made stronger Informed decision making

21 Main Messages Twitter has a remarkable, global reach Fill in your entire profile and share that information in your signature and on your website Use contacts, twitter suggestions and lists to build your network You have 140 characters to hook your audience Be conversational, professional and get visual Create a content calendar Measure your success

22 Questions? Libby Muldoon Communications and Program Specialist Center for Environmental Risk Assessment Website:

23 Sources Social Media Comparison Infographic: /social-media-infographic/ Pew Research Internet Project: 0/social-media-update-2013/ Social Media: Are You Using the Right Channel: Twitter Dictionary: Twittonary.com