What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App

Transcription

1 101 What You Need To Know To Get Started On Twitter's HOT New LIVE STREAMING App

2 PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida Copyright 2015 Boom! Social Media Marketing LLC All rights reserved. May be shared with copyright and credit left intact. BoomSocial.net READY TO START GENERATING REVENUE USING PERISCOPE AND GROW YOUR BUSINESS? Periscope 101 is a great place to start your journey using Periscope. However, if you really want to "go fast" on making Periscope a powerful, revenue-generating and businessbuilding engine for your company then check out my brand new course Periscope Profit Machine: Turn Live Streaming into Your Next Revenue Stream. Click Here For Details > 2 <

3 About Boom! Social BoomSocial.net is a community where entrepreneurs, small business owners, and even CEO s of Fortune 500 companies come to learn how to Create Jaw Dropping Content Drive More Traffic Build Social Media Engagement Convert More Sales NOTE: If you are brand new to our community, click one of the links for free, instant access to some of our most popular content on the subject you need the most Content, Traffic, Engagement or Conversion. If you like what you see, you can subscribe to our Social Selling Newsletter and get our latest marketing information in your inbox every week! > 3 <

4 Table of Contents 5 Introduction 6 What is Periscope? 7 Why Get Started on Periscope? 8 Getting Set Up on Periscope 9 Before Your First Broadcast How to Start a Scope 18 How Long Should a Scope Be? 19 How to Share Your Scope 20 How Do I Watch a Scope? 21 How to Give Hearts and What They Mean 22 How to Comment on a Scope 23 How to Share a Scope as a Viewer 24 How to Follow People How to Use Periscope for Business > 4 <

5 Introduction If you aren t on Periscope yet then you are about to miss a golden opportunity, in my opinion. I haven t been as excited about a new social media tool since Facebook! In fact, I am so convinced that live streaming will play a major roll in the future of social media that I jumped into Periscope with both feet! I learn something new each and every day! Plus, the business application and community building possibilities are only limited to your imagination because of the live video and real-time engagement pieces. Here is a short guide to getting started on Periscope and what you ll need to know to do stream your own scopes and to interact as a viewer on other people s scopes. Blessings, KIM > 5 <

6 What is Periscope? Periscope is a free live-streaming mobile app that allows users to view and broadcast scopes from around the world in real-time. Anyone can stream a live video through their mobile device and viewers can watch these live scopes on the app or Periscope website.? Periscope joined Twitter in January of 2015 and was then purchased for $100 million and re-launched in March for ios. An Android app was released in late May. > 6 <

7 Why Get Started on Periscope? There is a great opportunity for business owners, marketers, and other business professionals with Periscope. It is something new and exciting that allows for an instant connection with your community as well as anyone on the app. It received over 1 million users in 10 days and now has over 7 million users as of July 2015 Most other social platforms are crowded with brands and businesses, but with Periscope being relatively new, there is a greater opportunity for those that get in at the fore front. It also allows you to build a more personal connection because viewers can watch and interact with you in real-time > 7 <

8 Getting Set Up on Periscope 1. Go to the App Store or Google Play and download the app 2. Choose between connecting with your Twitter account or creating a brand new account using a phone number 3. Choose your Periscope username (yes, even those who sign-up using Twitter can choose a name that is different from their Twitter handle) 4. Start following other Scopers! > 8 <

9 Before Your First Broadcast Viewers will have 24 hours to watch your scope before it is gone forever; however, you can have all your scopes automatically save to your phone by following these steps: 1. Click the people icon 2. Click your profile icon 3. Click Settings 4. Make sure Autosave Broadcasts is toggled in the on position > 9 <

10 How to Start a Scope 1. Click on the camera lens icon. This is the third icon from the left on ios devices and red lens icon above the bottom navigation bar on Android devices > 10 <

11 How to Start a Scope 2. Create a title for your scope. Tips: use emojis and ALL CAPS (for more title tips, get the full Periscope course HERE) > 11 <

12 How to Start a Scope 3. Turn precise location on or off by clicking the arrow icon. > 12 <

13 How to Start a Scope 4. Create a private scope by click the lock icon and checking next to the follower(s) you would like to privately scope. > 13 <

14 How to Start a Scope 5. The third icon allows you to choose between allowing only your followers to comment or allowing everyone to comment. > 14 <

15 How to Start a Scope 6. You can also click the tweet icon on this screen and a link to your scope will be sent out to the connected Twitter account. > 15 <

16 How to Start a Scope 7. Once you re ready, hit the Start Broadcast button! > 16 <

17 WANT MORE? READY TO START GENERATING REVENUE USING PERISCOPE AND GROW YOUR BUSINESS? Periscope 101 is a great place to start your journey using Periscope. However, if you really want to "go fast" on making Periscope a powerful, revenue-generating and business-building engine for your company then check out my brand new course Periscope Profit Machine: Turn Live Streaming into Your Next Revenue Stream. CLICK HERE to learn more about Periscope Profit Machine. > 17 <

18 How Long Should Your Scope Be? There is no limit on the amount of time you can scope for; however, you don t want them to be too long. Your scopes should be value-based and so as long as you are providing value then a 10- to 15-minute scope is a good number to shoot for. Keep in mind that your viewers don t want to listen to a 9-minute intro so get right into your topic after welcoming your viewers and introducing yourself minutes > 18 <

19 How to Share Your Scope 1. Make sure to click the tweet icon before starting your broadcast. 2. Once your broadcast starts, the link and title of your scope is posted as a tweet on your Twitter account. It will look similar to this: > 19 <

20 How Do I Watch a Scope? 1. Click the TV to see which of your followers is currently live 2. You can also see your followers most recent scopes (from the past 24 hours) in this tab 3. Click the globe icon to see what scopes are live around the world. You can choose between the map view and list view at the top. 4. Once you find a scope that interests you simply click on it to open the scope! > 20 <

21 How to Give Hearts and What They Mean When you are watching a live scope you ll notice a whole rainbow of hearts floating up the right side of your screen. These hearts correspond with whatever color your profile picture is given for that particular scope (it will change for each one). To add your own hearts you just tap on the screen! You can show some love if the broadcaster is saying something that you like, gives a great tip, asks for hearts, etc. These hearts are how Periscope ranks its top scopers. The more hearts = the higher up in the leaderboard you get! > 21 <

22 How to Comment on a Scope Commenting on a scope is as simple as clicking inside the Say Something box and typing your comment! Keep in mind you only have 72 characters to work with. If you want to respond to someone else s comment, just tap on their comment and hit Reply. You can also follow them by clicking on View Profile and clicking Follow. Something to keep in mind: some popular scopes will have tons of viewers and comments won t be available to you. When this happens you can choose to just watch the scope or leave and come back every so often to hopefully get the ability to comment. > 22 <

23 How to Share a Scope as a Viewer This is the same for both ios and Android devices. 1. Click on the number in the bottom right corner 2. Click Share. You can choose to share on Twitter and/or share with your Periscope followers. > 23 <

24 How to Follow People On ios devices, click the icon of the three people in the bottom right corner of the navigation bar. On Android devices this icon is at the top of the screen in your navigation bar. From here you can sort through your Twitter followers that are on Periscope (if you have connected your Twitter account), search for people by name, or if you scroll down past your Twitter followers you will find the Most Loved scopers. This icon is also where you can get to your profile by clicking the icon in the top right corner. > 24 <

25 How to Use Periscope for Business: Q&A Sessions There is no better forum for a Q&A session than a live broadcast that allows viewers to engage with the speaker in real-time. Here are some Q&A ideas to use on Periscope: 1. Ask what new products/services your viewers would like 2. Ask what questions viewers have about a certain product/service/industry-related topic, etc. 3. Ask for viewers thoughts on hot topics in your industry > 25 <

26 How to Use Periscope for Business: Product Launches/Announcements People LOVE getting the inside scoop, especially if they are the first to know about something new. With that said, you can do a live scope of a brand new product or business announcement as your official announcement. This is a GREAT way to get more followers. > 26 <

27 How to Use Periscope for Business: Behind-the-Scenes Look A great way to connect with your followers is to show your everyday world. Do a quick scope as you walk around the office and show people where you spend your day. You could introduce your viewers to your staff or show what your office or work space looks like (yes, even if it s messy!). This might also be a good way to give a sneak peek into new and exciting things that you have planned but aren t quite ready to reveal yet. Entice your viewers with the behind-the-scenes look and get them to come back for the full reveal later! > 27 <

28 How to Use Periscope for Business: Live Tutorials/Product Demos If your product has steps or instructions then a live tutorial would be a great way to both showcase your product as well as provide assistance to your customers who have purchased it. Tip: After your periscope is finished, upload it to YouTube and then you have a new tutorial video! Likewise, if your product has a lot of really cool features then make sure your followers know all about them by going through each one live and letting viewers ask questions as you go. > 28 <

29 How to Use Periscope for Business: Special Promo Codes Sales and coupon codes have been proven to be very effective in driving traffic not only to your business but also to the social platform you are sharing them on. If you have a new line of dresses coming out you could do a scope featuring the new dresses and then give a promo code at the end so viewers will be more likely to buy. > 29 <

30 How to Use Periscope for Business: Provide Tips Tips are one of the topics most discussed on Periscope and for good reason! Giving just a few tips live and engaging around those tips provides a lot of value to your viewers. These tips could be pulled from blog posts, your own knowledge, a recent event, and so much more. As long as you are providing value, these tips are a great way to drive more traffic to your business. > 30 <

31 How to Use Periscope for Business: Share Live Events People are already taking picture after picture at live events, but what about live video? This is similar to giving your followers a behind-the-scenes look except they are getting a sneak peek into the event that you are attending. If you are putting on your own event then send a quick scope every now and then to either entice people to come or get more attendees to your next event. > 31 <

32 WANT MORE? READY TO START GENERATING REVENUE USING PERISCOPE AND GROW YOUR BUSINESS? Periscope 101 is a great place to start your journey using Periscope. However, if you really want to "go fast" on making Periscope a powerful, revenue-generating and business-building engine for your company then check out my brand new course Periscope Profit Machine: Turn Live Streaming into Your Next Revenue Stream. CLICK HERE to learn more about Periscope Profit Machine. > 32 <