Main Street ROI & MGMA present. Phil Frost Founder & COO Main Street ROI

Transcription

1 Main Street ROI & MGMA present Phil Frost Founder & COO Main Street ROI

2 Post questions to the chat window Turn off distractions Yes, you ll get the replay video and slides

3 Introduction to the 4 pillars Top 5 website traffic sources 3 key areas to improve sales conversions The critical elements you need to track ROI Special offer for attendees

4 Founder of Main Street ROI Helped 2,000+ businesses Featured in Forbes, Inc, AMEX OpenForum, Mashable, and other top media

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8 Too many online marketing options! SEO, advertising, social media, marketing, etc All activity does not lead to more sales You need a simple framework to prioritize your options

9 Revenue = T x C x V

10 Revenue = T x C x V T = Traffic C = Conversion rate V = Value of your customer

11 Traffic Conversion Value Tracking

12 1. Must have traffic to your website 2. Must convert that traffic into leads and sales 3. Must have a high value per customer so you re profitable 4. Must track in order to continually improve

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14 #1 priority if you re just starting Goal: Find marketing channels that send qualified prospects to your website every month

15 1. Search Engine Optimization (SEO) 2. Online Advertising 3. Referral Partners 4. Social Media Marketing 5. Online Integration with direct mail, print, radio, TV

16 1. Set up SEO foundation (if you haven't already) Research relevant keywords Optimize core pages for target keywords Setup major business directory profiles Build citations and links 2. Test Google AdWords Search If you have budget

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18 Huge leverage point if you already have traffic Goal: Increase leads and sales conversion rates from website traffic

19 1. Website Copy & Layout Clear call to action, social proof, responsive to device 2. Lead Magnets free reports, coupons, tools 3. Follow-Up Autoresponders Consistent newsletter

20 Add a strong call to action Add Social proof (testimonials) Add a lead magnet Free report, coupon, tool Add follow-up Autoresponders after lead magnet newsletter to nurture

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22 Customer Value is a critical factor in your marketing success! Goal: Increase avg. customer value so you can afford to invest more than your competitors to get a new customer

23 1. Increase Prices 2. Add Up-Sells 3. Add Subscription Offers

24 1. Review your price points. Can you increase the real and perceived value? 2. What else can you offer to help your customers? 3. What could you offer as a subscription service?

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26 Must have tracking to know what s working and what s just wasting your budget Goals: Trim the Fat Reinvest for more ROI

27 1. Traffic per Marketing Channel 2. Webform Conversion Tracking 3. Phone Call Tracking 4. CRM Tracking

28 1. Set up Google Analytics and Goals 2. Set up DNI Call Tracking 3. Start tracking your sales in a CRM or Spreadsheet

29 Traffic Conversion Value Tracking

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31 3 Step-By-Step 90-minute Video Training Courses The Complete SEO Tune-Up ($97) How to Set Up a Profitable AdWords Campaign ($97) Step-by-Step Google Analytics Set Up & Reporting ($97) Total value = $291 You ll get everything for only $97! Go to

32 3 Step-By-Step 90-minute Video Training Courses The Complete SEO Tune-Up ($97) How to Set Up a Profitable AdWords Campaign ($97) Step-by-Step Google Analytics Set Up & Reporting ($97) Total value = $291 You ll get everything for only $97! Go to

33 Special Offer: mainstreetroi.com/marketingbundle