Social Influence: Ideas & Action Steps. Social Influence with Ford Saeks Gold s Gym Convention (c) MMXIV Ford Saeks,

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1 Social Influence: How to Use Social Networks to Grow Your Business New Members, Retention, Optimization July 16, :00 3:15 Las Vegas, NV Ford Saeks MGM Grand PrimeConcepts.com Ideas & Action Steps DISCLAIMER Please follow the Policies and Best Practices Provided to You from Gold s Gym Intl. 3 4 Integrated Marketing Agency 1

2 #1 Most Important Strategy! Fish Where the Fish Are 93% of all buying decisions start with an online search Digital Footprint Outcome People Trust Social Media More Than Advertising If you don t influence your Gym s local online reputation, someone else will. Fill the first page of Google with positive profiles and links so that you leave a great first impression Optimize Your Profiles, Get Listings, and Setup Monitoring and Improve Customer Engagement 2

3 Facts: 80% of Americans say they consult product reviews or consumer ratings before making a purchase. 72% are influenced NOT to purchase when there are negative comments. Your Website = Social Proof 34% of bloggers endorse brands and products on their blogs. Imagine You re The Prospect Mystery Shop Your Gym Check Search-engines Social Media Review-type Websites Benchmark Action List Who is your Target Market? What are They Saying and Doing Online? 3

4 Keyword-rich Semantic Content Engagement Keywords Drive Traffic GEO CODE your content 88% of consumers who search for a type of local business on a mobile device either will call or go to that business within 24 hours. That s real business! Pew Research 2013 Customer Loyalty Programs Rewards Programs Special Offers Notices Facebook Coupons Contests Elite Sales Discounts Clubs Lead Magnets Creating Special Reports / Articles / Posts Ways Keys Secrets Myths Ideas Steps Strategies Lessons Pick a number between 1 and 50 and create your compelling headline for a special value-added report 4

5 Lead Magnet Format? Create it Referrals Semantic SEO Blogging Social Media Content Marketing Video Marketing Publicity & PR Marketing Direct Mail Borrow it Identify who else reaches your target prospects? Buy it Advertising Pay-per-Click (PPC) Google Adwords Facebook Linkedin YouTube Sponsored Ads Two Voices GGI LOCAL GOLD s GYM 5

6 Your Digital Footprint Business Listings Claim and Enhance Participate What to do? Influencers? Engage in conversations READ Contribute Add Value Respect the communities 33 Enhance Profiles with content, photos and videos Local Search Results 6

7 Building Influence Video Marketing Fastest form of communication Visual medium that draws attention Engages more senses Enhances trust & connection Results in the search engines SEO advantages Social proof 7

8 Create your own channel and customize it Public / Private videos What do your prospects want to know? How to / Informational / Funny? Embed videos on your blog and other areas of your website Syndicate on other platforms SEO & SERP Benefits Video Marketing Works with iphones / Smartphones to capture clear audio for VIDEOS irig Mic WHAT? Testimonials / success stories Marketing & advertising Digital brochure / demos Explaining concepts How-to videos Promos or specials Man-in-the street interviews videos Vlogs News & reviews Screen recordings Customer presentations Video sales letters Training videos Google hangouts 8

9 HOW? Record Video Production Encode Ford s Tips for Amazing Videos Short Authentic Lighting External mic Plan Edit Upload Lower thirds / titles Branded intros Outro teasers Annotations Focus on first 20 seconds Live videos require little to no editing Create Your Custom YouTube Header Graphic Tips (Cont.) Camera shy? Try screen recording Camtasia (or record PowerPoint) Be yourself Use an outline or a script Encourage Client Videos 9

10 Google Plus for Business To create a Google+ Page, you first need to have a personal profile on Google+. You can log in using any existing Google account. biz.yelp.com LISTEN Monitoring Prevent Reputation Problems Identify Opportunities Be Accessible 10

11 Monitoring Tools Google Alerts Google Analytics hootsuite.com viralheat.com SocialMention.com Many others What are the key points in your member s lifecycle? People matter more than page views. IPad Kiosks Ask for Reviews 1. Verbally ask for reviews & likes 2. Provide flyers or cards 3. Print on receipts 4. Ask for addresses to build your list 5. Don't forget to review our service at 6. Get creative to get more reviews - it will get you more traffic, higher credibility & trust 7. Create graphics that link to Yelp, Google Places, etc. where it says to give us a review today at Push Facebook, Google Places and Yelp the hardest 11

12 Wall Posts Comments Likes Recommendations Profiles, Pages, Groups, Facebook Ads Your Linkedin profile Company profile Connecting to people you don t know through those you do Great for research Get recommendations Groups and messaging Add Video Invite and Provide Insight Micro-Blogging The Google of Conversation Customize Your profile & background Monitor conversations Follow people and re-tweet Search.twitter.com Twitter widgets & twitter goodies to share LOOK FOR Micro-Blogging Relevant Questions about Your Company Relevant Questions about Your Industry Requests for Support Complaints and Feedback Compliments and Competitor Mentions 12

13 Connect with Ford Saeks Focus on Quality Not Quantity Should You Outsource? Outsourcing Advantages PrimeConcepts.com

14 Session Summary 1. Define your master keyword list / GEO coded for SEO 2. Claim your business listings on Google, Bing & Yahoo 3. Enhance your business listings with photos & videos 4. Set up Monitoring and Filtering 5. Leverage social media Youtube, Facebook, Linkedin, Twitter, Pinterest, Google+ 6. Encourage ratings & reviews 7. Respond to comments 8. Develop your Social Media marketing calendar Thank you for the opportunity to share ideas, strategies and tactics to grow your Gold s Gym business! If you have other questions, you can reach direct me at or through or Ford Saeks