Your one-stop marketing research partner in Turkey with 1.2 million-big online panel

Transcription

1 Your one-stop marketing research partner in Turkey with 1.2 million-big online panel

2 Q&A - a subsidiary of Hermes Strategy consulting owns the largest online panel by a wide margin in Turkey with 1.2 million members. Q&A, as a member, follows the quality standards set by ESOMAR Uğur Develi General Manager t f ugur.develi@qamarketresearch.com Emre GÜNDÜZ Project Manager t f emre@qamarketresearch.com

3 There has been an extraordinary growth in the online territory and consumers are sharing their opinions more actively than ever in Turkey Currently, internet penetration is 45%, it is in the Top 20 in the world and the online audience is highly engaged * According to latest ESOMAR figures, the use of online method in Turkey is only 3%. Opportunity is there to take advantage! Now it is much more feasible to tap into opinions of people through online research * Source: Internet World Stats,2012, Q2. Comscore.

4 Q&A delivers valuable and coherent data to help its clients make strategical business decisions Q&A s experienced research and project management teams understand client needs. From project implementation to reporting, our team is dedicated to help you. We provide effective local feedback to support you in survey design and reporting.

5 Our online panel provides rich data from reliable respondents Deep profiling and advanced quality control procedures. Go Beyond Collecting Data. In addition Q&A provides: Questionnaire Translation & Localization Survey Scripting and Hosting CAWI, CATI, Qualitative Data Collection Data Processing, Coding and Cross-Tabulation Reporting + Syndicated Studies, Specialty Panels and Exclusive Panels custom built to your requirements

6 Q&A offers Specialty Panels through its large online panel IT Finance Construction Health Tourism Female & Mums Youth

7 Omnibus & Syndicated Research EveryDay*insight Everyday/ Online Turkey representative/ 300 Respondents per day / Results in 1 week URB*Omnisight Everymonth/ Online Turkey representative/ 1000 Respondents per month / Fieldwork start on 5th day of every month/ Results in 2 weeks MOM*Omnisight Everymonth/ Online Turkey, Mom representative/ 500 Moms per month / Fieldwork start on 2nd weeks of every month/ Results in 2 weeks FEM*Omnisight Online Turkey, Female representative/ 800 Female / Results in 2 weeks SPORTMEN*Omnisight Online Turkey, Male representative/ 800 Male / Results in 2 weeks AUTO*Omnisight 1000 car owners and potential buyers/ 1000 respondents/ Results in 4 weeks 7

8 Q&A Research is experienced in several research methodologies including...

9 PANEL BOOK

10 Each panelist must provide demographic and household information, pass through our data quality check, agree to the Turkey-specific Terms & Conditions and Privacy Policy: Closely monitor each panelist from recruitment to activity level ensuring effectiveness and usability. Points System provides guaranteed incentives. The number of Points awarded for survey completion is based on survey length, complexity, and incidence rate. Points may be used for items such as gifts, concert tickets, coupons and cash - immediately when respondents become eligible. Privacy Policy: We do not share our panelists private information without their consent. Every member has to read and accept a Membership Contract prepared according to Turkish Laws.

11 Q&A panelist are deeply profiled. Panelists are quarterly invited to update their profiles and respond to mini surveys to cross check Hundreds of variables are available for targeting respondents. We offer tailor-made profiling to meet your exact needs Health & Wellness

12 Q&A runs a unique verification process to increase data quality which may include: Double opt-in registration Each member has to verify an address and GSM number and provide unique national identity number De-duplication Blocks respondents who attempt to complete the survey multiple times Speed test Respondents who complete the survey in a very short time are identified by comparing to the benchmark and all answers they provide are removed from the final data Pattern response Respondents who give same answers and rush through grid questions are identified by comparing grid completion times to the benchmark and removed from the final data

13 Panel Profile: panelists 1 of 2 Gender (%) Younger Coverage (%) Izmir 14% Istanbul 30% Ankara 11% Other Cities 45% Female Male Socio-Economic Status (%) Age (%) A B C1 C2 DE

14 Panel Profile: panelists 2 of 2 Education(%) Marital Status (%) 6 14 Younger Single (57%) Primary High school Married (42%) University Postgraduate Widow/Divorced (1%) Employment Status (%) Family Structure (%) w/o kids 74% Working Non-working 26% w/ kids

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16 We look forward to serving your market research needs in Turkey