What is Marketing? Marketing is the process of interesting potential customers and clients in your products and/or services.

Transcription

1 i i i 1

2 What is Marketing? Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. There are two ways of Marketing Traditional marketing. Digital marketing.

3 Promote Product, Service or Business Online through Digital Channels Laptops, Mobiles, Tabs etc. Reach out to maximum people Targeted or client specific Marketing Versatile(can make changes in the advertisings) Immediate Communication Methods of Digital Marketing is Less expensive Promote Product, Service or Business offline through Banners, Newspapers, Advertisements on TV & radios, Pamphlets, Hoardings etc. Limited Audience Global Marketing Non-versatile(cannot be altered after publishing) Delayed Communication Traditional Marketing methods are expensive.

4 Intro to Digital Marketing Digital marketing is promoting products or brands via one or more forms of electronic media. Electronic Media like.. Personal Computer Laptop Mobile Tabs etc. Digital Marketing also known as Internet marketing online marketing E-marketing. 4

5 Scope of Digital Marketing Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities. The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India.

6 MODULES OF DIGITAL MARKETING 6

7 1 Concept of Marketing Nowadays due to digitalization, Methods of Marketing has been also Changed from Traditional marketing to Digital Marketing. Digital Marketing is one of the most booming career, due to its many features like Cost effectiveness, building brand, saving time and many more. Contents: What is marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing? Understanding the Process of Digital Marketing. About Increasing Visibility. What is Visibility? Visibility Types. Visibility with Examples. About Visitors Engagement. What is Engagement? The importance of Engagement. Engagement with Examples. About Bringing Targeted Traffic. Inbound. Outbound. About Conversion Leads. Conversion Types. Understanding the Process of Conversion. About Retention. The importance of Retention.

8 Search Volume 2 Keyword Research & Planning Keywords are one of the most critical and important parts of an SEO strategy. Most organisations spend extravagantly on keyword research to generate targeted content, as the success of a website - including traffic and revenue optimisation primarily depends on the popularity of the keywords one chooses. Contents: How Keywords Differs? Introduction to Keywords. Types of Keywords. Benefits of Keywords How to use conversable keyword Introduction to Google Keyword Planner Tool. Use of Google Operators: How to start with Keyword Planning Process? Broad Short Tail Long Tail No of Words in a Phrase

9 3 Search Engine Optimization(SEO) SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. Contents: Basics of SEO What is SERP? What are Search Engines? How do they Work? On-Page Optimization. What are Primary, Secondary and Tertiary Keywords? How to Optimize Them? Understand Your Audience and Write. What is Keyword Stuffing? Internal Linking. How to Create Meta Tags? Verify Website Using Google Webmaster Tool. The factors of SEO SiteMap can Creation be divided and Submission. into two categories, which The concept determine of Heading the Tags. ranking of Image Optimization Process. your website together: URL Optimization. 1. ON PAGE optimization 2. OFF PAGE Optimization What is Robots File and It s Creation? Difference Between 301,302 and Not Found. Use of Bold, Italic and Underline.

10 Off-Page Optimization Introduction to Page Rank. What is Page Authority? What is Domain Authority? What is Link Juice? What are Backlinks? Dofollow Backlinks. Nofollow Backlinks. What is Link Popularity? Directory Submissions. Content marketing Importance. Blog Submission. Blog Commenting. Article Submission. Forum Submission. Press Release Submission. Competitors Link Analysis. SEO Tools Google Algorithms SEO Reporting Local Listing( SEO)

11 4 WordPress WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners. WordPress is actually a highly flexible content management system (CMS) that enables you to build and manage your own website using just your web browser. Best of all, it s completely FREE. Contents: Key Wordpress Concepts Installation of wordpress Wordpress login How to post on Wordpress Adding links in wordpress Adding images Wordpress categories and Tags Wordpress Plugins How Install Plugins How Install Wordpress Theme

12 5 PPC ( Pay Per Click) PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it s a way of buying visits to your site, rather than attempting to earn those visits organically. Contents: Google Adwords(Overview) Understanding Search Results. Introduction to Google Adwords. Overview to Bing Ads. Detailed Account Overview Campaigns Adgroups. Ads. Keywords etc. Types of Advertising Campaign Search Networks. Display Networks. Shopping Ads. Video Ads. Universal App. Understanding - Google Adwords Algorithm. How does Google Ranks Ads in Auction? What is Quality Score? The Importance of Quality Score. What is CTR? The importance of CTR. Understand Bids. Creation of Your First Search Campaign. Types of Search Campaigns The difference between Standard and All Features. Campaign Level Setting. Use of Existing Campaigns. Target Your Location. Location Settings. Types of Location Targeting. Understand All Types of Bids Strategies. Manual Auto Advanced Strategies. Understanding Ad Extensions. Types of Ad Extensions. Setting Up Your 1st Ad Extension. What are Flexible Bid Strategies? Understand the Use of it. Creating AdGroups. Download Adgroups Using Tools.

13 All About Keywords. Finding Relevant Keywords. How to Ads them in your Adgroup. Different Types. Broad Match Phrase Match Exact Match Modifiers keywords. Creating Ads. Tracking Performance and Conversions What is Conversion? It s Importance. Setting up Conversion Tracking. Use the Code to Activate. Analyze the Performance. Optimize Search Campaigns How to increase Quality Score. How to Increase CTR. Use of Negative Keywords for Optimization. Evaluation Creating Display Campaign Types of Display Campaigns. Creating First Display Campaign. Making Campaign Level Settings. How Display Campaign is Differ than Search Campaigns. What is CPM? Advanced Settings. The importance of Ad-Scheduling. Ad-delivery Options. Creating multiple Adgroups. Different Types of Targeting. Demographic. Interest and Remarketing. Other Types. Keyword based. Topic-based. Placement based. Finding Relevant Websites for Ads. Creating Text Ads. Creating Image / Banner Ads. Uploading Banner Ads Creating Ads From Ad Gallery. The concept of Re-marketing. What is Remarketing? Setting Up Remarketing Campaign. Creating Remarketing List. Creating Video Campaign Understand Video Marketing. Creating Your 1st Video Campaign. Types of Ads In Display Ads. Skippable Ads Non Skip Ads In-Stream Ads. Search Ads Related Ads Hover Ads Partners Websites. Creating Both Ads. Choose Different Targeting Methods.

14 6 Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Contents: Introduction Objective of Content marketing Understanding Keyword Research Optimize Content for Search Engines Promoting Content to Increase Traffic, Engagement, and Sales.

15 7 Google Analytics Contents: Introduction to Google Analytics Understanding Interface. How does Google Analytics Work? Setting up Your Account. Activate Analytics Using Code. Analyze Real-Time Traffic. Creating Your Dashboard. Creating Shortcuts. How to Compare Website Performance. Analyze Your Audience. Understand what Sessions are. Understand what Users are. Understand Bounce Rate Understand New Sessions. Know where they are coming from. Understand what they are doing on Your Website. Setup Goals. Different Types of Goals. How to Setup Funnel in Goals. The importance of Funnel. Integrating AdWords in Analytics Account. Understanding Filters. Creating Reports. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

16 8 Social Media Optimization(SMO) Social media optimization (SMO) is the process of increasing the publicity and awareness of a product, brand or event with the help of social networking sites: Facebook, twitter, LinkedIn, Pinterest, Tumblr. Contents: What is Social media Optimization? Benefits of SMO Key Concepts of SMO Techniques of SMO Different Social Media Platforms Facebook Marketing Understanding FB Marketing. Creating FB Page. Starting with Practical Sessions. Youtube Marketing Understanding Youtube Marketing. Creating Video Marketing. Starting with Practical Sessions. Linkedin Marketing Twitter Marketing Instagram Marketing

17 9 Social Media Marketing(SMM) Social media marketing is a long-term process, where we concentrate on posting updates, social media campaigns, social media customer services, and branding activities. Contents: What is Social media marketing? How is it Different than other forms of marketing? Different social media Platforms. Facebook Marketing Understanding FB Marketing. Creating FB Page. Starting with Practical Sessions. Learn to Grab Different Objective. Increasing Fans on fan Page. Increasing Reach of any Post. Fan Engagement. Lead Generation. Conversion How to Set up Conversion Tracking. Twitter Marketing Twitter Overview. Advertising on Twitter. Creating Your 1st Twitter Campaign.

18 10 Marketing Basically the use of to promote products and/or services. But a better marketing definition is the use of to develop relationships with potential customers and/or clients. Contents: What is Marketing? How does work? Types of Marketing. Opt-in Bulk s Setting Up s Marketing Account. Platforms to Choose for Marketing. Setting Up Lists and WebForm. What is AutoResponder? Setting Up Autoresponders. Process of Marketing

19 11 Online Display Marketing Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads effect. Contents: Overview of Online Advertising. Types Of Advertising. Banner Ads. Pop Up and Pop Under Ads. In Text Ads In-Page Ads. In Video Ads In Image Ads. Creating Ads Using Display Advertising Tools.

20 12 Video Marketing Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

21 13 Mobile Marketing Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, , SMS and MMS, social media, and apps. Content: Key mobile marketing concepts How it works Strategies Types of mobile marketing strategies Various forms of Mobile Marketing Mobile Apps Mobile optimised Sms content Sms Strategy Mobile Devices Implementation Marketing goals Mobile Payment Location Based Promotions Mobile Coupons Text (SMS) promotions Mobile Marketing Mobile Apps Mobile Display Marketing Mobile optimized Sites

22 14 Ecommerce Marketing Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. This is one of best opportunity to start your business online. Contents: What is Ecommerce? Top Ecommerce Websites Around the World Ecommerce Scenario in India How to do SEO of an Ecommerce Website? Using Affiliate Marketing to Promote Your Ecommerce Business

23 15 Lead Generation Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales. Contents: What are Leads? Why are Leads Important? What are Landing Pages? Why is landing page design important? Understanding thankyou page. Landing Pages vs Website. Properties of a Landing Page for Conversions. What is A/B testing? How to implement A/B Testing. Finalize a Page After Testing. 23

24 16 Conversion Rate Optimization Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

25 17 Blogging A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity. Content: What is Blogging How to create Blog Placing Adsense Ads on your blog. Blog Creation. Start Generating business.

26 18 Google AdSense Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a perclick or per-impression basis. Contents: What is Adsense? How to get Approved? Use Tricks to Get approval. What to Avoid in Adsense? Adsense Interface.

27 19 Affiliate Marketing Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business s particular product or service. Content: What is Affiliate Marketing? How People make Money with this? What A-A-A Stands for? How to Start with Affiliate Marketing? Getting Approved is the 1st Step. Affiliate Networks Available. Top Affiliate Websites. Traffic Sources. 27

28 20 Online Reputation Management Online Reputation Management (ORM) deals with everything about your company s brand in the online community. This community includes the entire web search engines, forums, blogs, news sites, social networking sites. How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities. Contents: What is ORM (Online Reputation Management) Why Do you Need it? Some Techniques to work With.

29 21 Freelancing The Freelance Bidding module enables you how to get work from the freelance market. Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM you will get all kind of work.

30 22 Bidding Bidding is a process in which applicants are required to compete with other applicants for a job position that has been posted by an employer or organization. Contents Introduction to Freelancing Portals. Setting up your Account. How to Complete your Profile. How to Clear Tests. What is Bid Difference Between Free and Paid Accounts. Understanding Terms and Conditions. How to setup Portfolio. Identify Where no to Bid. Setting up your 1st Proposal.

31 23 Learn how to tackle interview Understanding Interview Dynamics Interview Preparation Sessions Getting the Most of your Interview Preparation How to impress interviewer with your decent answers Making the Right First, Second or Third Impression Understanding the Dynamics Around the Table Handling Difficult Interview Questions

32 24 Certifications 32

33 Placed Students Name Ritika Chugh Designation Software Engineer Company ONE Business Group Name Saurabh Thakur Designation Digital Marketing & Adwords Exe. Company Ninja Infotech Name Srishti Designation Content Writer Company SDP Labs Name Nitin Sharma Designation Digital Marketing & Adwords Exe. Company Deftsoft Name Gagandeep Designation SEO Executive Name Vivek Thakur Designation PPC Adwords Executive Company Pinnacle Pointer co Name Jushan Designation PPC Executive Company Web technologies Name Ishant Designation Content Writer Company Bridging Technologies Name Sandeep Kumar Designation Team Leader Company Digiplex Consultants 33

34 Our Smashing Students Professionals,142+Batches, 4.95 Ratings

35 About WebLiquidInfotech Who we are: 35

36 36

37 Why Choose Us? Experienced & Professional Experts 10+ Certifications Professional Get Right Career Exposure Become Google, Bing & Facebook Certified Live Projects 100% Practical Training Weekdays & Weekends Batches Personality Development Sessions Mock Interview Sessions Flexible Timings Interview Preparations Work with Latest & Updated Strategies Doubt resolution Sessions 100% Placement Assistance

38 Batch Images

39 THANK YOU