Public Awareness Program Program Update

Transcription

1 Public Awareness Program 2014 Program Update

2 Agenda API Recommended Practice 1162 OGA Compliance Assistance 2014 Survey Approach Operator Next Steps

3 Background 4 Key Stakeholder Groups Required Messages Leak recognition & response Pipeline purpose & reliability Damage prevention How to get additional information Others vary

4 Cycle of Events Establish P.A. Program Administration with Management Support (Steps 1 4) Evaluate Program and Implement Continuous Improvement (Steps 11 and 12) Implement the Program and Track Progress (Step 10) Identify the Stakeholder Audiences (Step 5) Assess Need for Program Enhancement (i.e. Supplemental Activities) (Step 9) Determine the Messages (Step 6) Establish Delivery Methods (Step 8) Establish the Frequencies (Step 7)

5 Measuring Program Implementation Annual Frequency Documentation Effectiveness measures collected

6 Measuring Program Effectiveness 4 year effectiveness evaluation June, 2014 Key Measures (RP1162 section 8.4) Outreach Understandability of the content Desired behaviors Achieving bottom-line results

7 State Measures OGA Compliance Assistance

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9 Regional Sampling

10 Survey Attributes Overall awareness Pipeline purpose and reliability Leak recognition and response Knowledge of potential leak hazards Pipeline system safety record O.U.P.S. awareness Awareness of company outreach

11 Affected Public Customers & non-customers Phone Surveys Random sample of 1,000 Ohio residents 200 per region Weighted by population Operator Ownership County level data

12 Data Weighting Approximately 200 completed surveys per region Each region weighted to reflect actual population For example, region 2 weighted heaviest and region 3 weighted lightest, based on total population 95% confidence, +/- 3.1% points

13 Survey Questions 1. Do you know the name of your local natural gas utility? 2. Generally, are you aware of how to recognize and react to a natural gas leak? 3. Please describe how you would recognize a nature gas leak? 4. What would you do if you suspected a natural gas leak outdoors? 5. What steps would you take if you suspected a natural gas leak indoors? 6. What potential hazards might result from a gas leak? 7. Do you know there is a free service called the Ohio Utilities Protection Service, often referred as OUPS that residents and contractors can call to have underground utility service lines marked before any outdoor excavation begins? 8. Have you seen, heard or received any information regarding natural gas safety in any media in the past year? 9. To what extent do you agree or disagree with the following statement: Pipelines are one of the safest and environmentally friendly methods of transporting natural gas to your home. Would you say you (strongly disagree to strongly agree) why do you disagree with this statement?

14 Survey Says... Overall awareness on how to recognize and respond to a natural gas leak % % % ?

15 Leak Recognition Odor is most recognized % % % ?

16 Leak Response Outdoor Call Gas Company 60% Leave the area is 11 17% Indoor Evacuate the area up to 56% in % did answer nothing in 2010

17 Add move your feet graphic

18 O.U.P.S. Awareness Aware of service % % ? 811 Number Recall % recalled something about it % could recall number ?

19 Advertising Awareness Any gas safety in media % % % Communication Method Recall Bill inserts 32-51% Television 10-26% Newspaper 6-7% Radio 2-4%

20 Pipeline Safety Pipelines are the safest mode of transporting fuel 2005 & % % ? Third-party dig-ins remain greatest concern

21 AP Operator Specific Bottom line results Damages / 1,000 tickets Homeowner ticket volume County level data Compare to state / regional totals

22 Emergency Responders Fire, EMA, NENA, other and Mail Combination List 5,000 NENA per county Mailing list Target 5-10% return Representation

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24 ER Operator Specifics Paradigm Attendance Track who is not attending Plan to reach those Baseline Compliance Desired Behaviors Survey field employees Operator Ownership County level data OGA 2010 Survey Results

25 Excavators 10,000 Mailing Landscapers Road builders Excavators Other Target 5-10% return online or via mail Follow up post cards Representation

26 Excavator Operator Specifics OGA Annual Mailing Baseline Compliance Paradigm Attendance Track attendance Trend Supplemental

27 Excavator Operator Specifics Damages Trends Per 1,000 tickets Excavation type Root Cause At Fault Party Repeat Offenders Claims Education efforts Partnership Damage Rate By Division Ohio SW SE NW NE

28 Public Officials 10,000 Mailing City and town managers County Commissioners Other Target 5-10% return online or via mail Follow up post cards Representation

29 PO Operator Specifics Baseline Messaging 1x / 3 years Elections create change County Level Data Documentation Ideas?

30 Next steps 2014 OGA Collaborative Results will be published Company specifics Damages per 1,000 tickets Attendance at meetings, etc

31 Next steps Evaluation of effectiveness What works well Areas for improvement Goals for 2018 Continue to reach. Increase awareness / attendance.

32 Next steps Changes to the Plan Delivery Method Frequency Content Updated plan Dated Management support

33 Continuous Improvement Establish P.A. Program Administration with Management Support (Steps 1 4) Evaluate Program and Implement Continuous Improvement (Steps 11 and 12) Implement the Program and Track Progress (Step 10) Identify the Stakeholder Audiences (Step 5) Assess Need for Program Enhancement (i.e. Supplemental Activities) (Step 9) Determine the Messages (Step 6) Establish Delivery Methods (Step 8) Establish the Frequencies (Step 7)

34 Questions and Ideas Tracey Bryant