AccuModel SnapShot Descriptive Profile Report. Quick Start Guide to Identifying Your Most Profitable Prospects

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1 AccuModel SnapShot Descriptive Profile Report Quick Start Guide to Identifying Your Most Profitable Prospects

2 Introduction Customer profiling may be one of the most valuable things a business can do. As part of your marketing strategy, creating customer profiles will help you redirect your marketing time and budget into strategies that work. Going beyond standard demographics and learning what your target customers truly look like allows you to build better relationships with them. If your business is currently using incomplete data to create an understanding of your ideal customer or if your current profiling attempts are somewhat vague and ineffective, then this guide is for you. It s designed to share the tools and resources that the AccuData Integrated Marketing team of experts uses to identify your most profitable prospects, profile your most responsive customers and market to them more effectively. 2

3 Intelligent Marketing Increase marketing effectiveness with SnapShot, AccuData s automated service that statistically profiles your best customers. Within minutes, your house file is matched against our comprehensive database of U.S. consumers or businesses to create a customized market penetration analysis. The strength of SnapShot lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively. Three Steps to Intelligent Marketing with SnapShot Gain critical insight into your customers and target audience in three simple steps with SnapShot on AccuLeads. Step One: Run Your SnapShot Profile A file of your best customers is uploaded to AccuLeads.com and using a sophisticated matching protocol, compared to prospects within your marketing footprint. The result is a detailed profile report that highlights demographic trends considered to be statistically significant between your customer data and the prospect universe. Five hundred records is all you need to get started. 3

4 Sample Consumer Attributes Age Range Gender Marital Status Occupation Education Ethnic Group Number of Children Child Age Household Income Net Worth IPA Credit Card Types Homeowner Dwelling Type Length of Residence Home Equity ValueScore Direct Mail Buyer Sample Business Attributes Annual Sales Number of Employees Credit Code Credit Grade Expense Estimates Location Type Public/Private Import/Export Franchise Indicator Woman-Owned Owner/Renter Square Footage SIC Codes SnapShot s Demographic Attributes During the SnapShot process, your house file is matched against our comprehensive database of U.S. businesses or consumers to create a customized market penetration analysis. The strength of SnapShot lies in the consumer and business demographic overlays that reveal more detailed information about your customers. Step Two: Run Your Count Report Determine the number of prospects in your target market when you run a SnapShot count report. This flexibility allows you to customize market areas while retaining the demographic insight and statistical intelligence of your customer profile. You'll be able to apply additional demographic filters and a detailed count report is provided. Step Three: Order Your Data Order prospects based on a priority order that has been established through our key statistical findings. At the order stage, you can customize your file layout and type and additional demographic fields can be added for enhanced targeting. Your current customer file is automatically suppressed from the prospect universe to eliminate duplicate records. 4

5 Predictive Analytics When campaign requirements dictate a deeper level of behavioral understanding and prediction, trust AccuModel Response. Also available through AccuLeads, AccuModel Response is an automated predictive model that allows you to compare two distinct client datasets in order to identify prospects that are the most likely to complete a desired action. You'll provide a response field that indicates those who responded to those who did not; the response field can be indicative of purchases, responses, or renewals. AccuModel Response finds significant differences between the two groups and assesses the differences to identify whether a pattern exists and if they are likely to repeat themselves. The result is a list of prospects with the greatest probability of purchasing your products or services. 5 4

6 About AccuData AccuData Integrated Marketing helps our clients to acquire, retain and grow a profitable customer base using strategic marketing intelligence and data solutions. For more than 25 years, AccuData has remained dedicated to addressing our partners challenges through innovation and service. We are a leading data solutions provider helping our clients succeed with a full suite of data-driven marketing solutions. AccuData propels marketing success for thousands of companies through our strategic data partnerships, powerful technologies and scalable data solutions to meet the needs of small to mid-size businesses and large national brands. AccuData Integrated Marketing 5220 Summerlin Commons Blvd. Suite 200 Fort Myers, Florida accudata.com