Drive New. Social Media. Simple Marketing Strategy for Small Business and Nonprofits. Constant Contact 2016

Transcription

1 Drive New Business Change name with Simple Marketing Strategy for Small Business and Nonprofits Social Media Constant Contact 2016

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3 GhostPartner.com

4 Social Web GhostPartner.com

5 Get These Slides make sure we have your address

6 You Need GhostPartner.com

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8 Social Media is sexy is still King GhostPartner.com

9 GhostPartner.com

10 GhostPartner.com

11 Flipping the funnel: marketing then

12 Flipping the funnel: marketing now

13 Engagement is the new word-of-mouth

14 Impact of social media 78% say a company s social media posts influence their purchases 73% are likely to buy from a brand that responds on social media 84% of social media users share to show their support for a cause

15 Your Advantage: your authentic connection with your audience Constant Contact, Inc Inc

16 Use social media to: Build and expand relationships Increase brand awareness Grow your list Constant Contact, Inc Inc

17 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

18 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

19 Networking Photo Sharing Recorded Video Live Video

20 Facebook Industries: B2B, B2C & Non-Profit industries What to Post: Photos, Videos, Links 1 time per day or week Frequency: Business benefit: Advertising platform

21 Twitter Industries: What to Post: Food, Technology, Retail, Household Products, Entertainment Photos, Links, Videos Text limit: 140 characters 5 to 7 times per day Frequency: Business benefit: Fastest way to reach your audience, customer service

22 LinkedIn Industries: Mostly B2B What to Post: Studies, Guides, Whitepapers, Testimonials, Videos 3 or more times per week Frequency: Business benefit: Establish expertise, network within your industry

23 Instagram Industries: Food, Art, Travel, Fashion What to Post: Images, Hashtags, Instagram Video 2-3 times per day Frequency: Business benefit: Provide creative context and visual inspiration to connect with customers

24 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

25 Complete Your Profile & Brand

26 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

27 Invite & announce Announce your presence

28 In your Ask them to follow you Share benefits Include social links

29 On your website Make it easy Post on blogs

30 Other social sites Connect your networks Any other social sites used

31 Seek out your existing and target audience

32 Interact & engage

33 Follow likeminded organizations

34 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

35 What makes content shareable? Useful Engaging Visual Emotional Constant Constant Contact, Contact, Inc Inc

36 Images Links Video

37 BEFORE AFTER

38 Keywords & Hashtags (#)

39 Share your online content Website Social media

40 Repurpose your content

41 Share other s content Your target audience Similar businesses Credible sources Add your own spin!

42 Content Matters 80% 20% Promotional valuable, interesting content content

43 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3. Social media advertising 4.Grow your list

44 Because of a social ad 25% will visit the location or website 14 to 16% will purchase a product or service

45 How does it work? 1. Pick a message 2. Define the audience 3. Set your budget

46 Constant Contact Facebook Advertising BONUS: Promote your mailing list

47 Social platforms with advertising options

48 Agenda a.getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence b.create content c. Social media advertising d.grow your list

49 Social Media = 73% 39% 57% more customer business new engagement customers referrals

50 Add an sign-up link to your profile

51 Add an sign-up tab to your Facebook page

52 Add an sign-up link within the post

53 Use metrics to make social decisions

54 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list

55 Get Started 1. Pick your platform 2. Start a business profile 3. Make a post

56 You really can do this! We re here to help. All the marketing tools you need together in one place Constant Contact, Inc Inc

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