Leveraging Social Media From The President s Office. Bart Caylor, Caylor Solutions

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1 + Leveraging Social Media From The President s Office Bart Caylor, Caylor Solutions

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3 + Learning Keys Myths vs. Reality Understand the Channels of Social Media Narcissism vs. Servant s Heart Automation Authenticity Caylor-Solutions.com

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5 + Myth vs. Reality What Social Media is and What it is Not Caylor-Solutions.com

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9 +The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) Caylor-Solutions.com

10 +Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing 2012) Caylor-Solutions.com

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12 + Who is on Social Media? 12 Caylor-Solutions.com

13 + Teens on Social Media? 13 Caylor-Solutions.com

14 + Teens on Social Media? 14 Caylor-Solutions.com

15 + Take Away & Real World Example 15 Social media has matured over time and is now a crucial and expected part of your enrollment strategy. With a smart strategy, social media can engage prospects with conversation, answers to their questions, and opportunities to convert to leads. Caylor-Solutions.com

16 + Tweets, Hashtags and Pins, Oh My Understanding the Channels of Social Media Caylor-Solutions.com

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18 + Facebook 18 n Grand Daddy of Social Media n Grand Central Station n Trending to older generations (not youth centric) n Promoted Content Through Feeds n Company Pages vs. Individuals Caylor-Solutions.com

19 + Twitter 19 n Steady Growth n Mighty River n Trending to younger, business n Promoted Content Through Sponsored Tweets n Hashtags Caylor-Solutions.com

20 + LinkedIn 20 n Business Focused, 2003 n Water Cooler n Strategic Growth into Youth Market n Promoted Content Through Sponsored Ads n Groups is unique key Caylor-Solutions.com

21 + Instagram 21 n Photo focused n Look at This n Youth Focused n Promoted Content Through Sponsored Posts n Hashtags, Photos, Videos, Entertainment Caylor-Solutions.com

22 + Pinterest 22 n Visual Focus, Lifestyle n Collections and Save n Women dominant n Promoted content through sponsored pins n Visual, how-to s, tips, tricks Caylor-Solutions.com

23 + YouTube 23 n Videos n Watch and Research n Teens that use: 82% (teenagers frequent YouTube 14% more than Facebook. That is nearly double the frequency of ITunes, Instagram, and Twitter.) n Millennials: 72% n Average time on YouTube per mobile session: 40 minutes Caylor-Solutions.com

24 + Take Away & Real World Example 24 Social media networks have their own unique demographic makeup; every network is unique. Your strategy and plan must take this into account and design your communications to leverage different networks for your audiences. Caylor-Solutions.com

25 + Narcissism vs. Servant s Heart Using social media to be helpful. Caylor-Solutions.com

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27 +What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote? Jay Baer, Youtility Caylor-Solutions.com

28 + Friend-of-mine awareness Jay Baer, Youtility Caylor-Solutions.com

29 + Content 29 Caylor-Solutions.com

30 + Original Content 30 Answers to Questions Current Promotional Content 20% Total of Social Media Shares Caylor-Solutions.com

31 + Curated Content 31 Answer the Questions From Other Sources and Useful Information 80% of Content Caylor-Solutions.com

32 + Take Away & Real World Example 32 Social media is the perfect way to be a servant to your prospective students and parents. Your institution intrinsically has information that they need to understand and make a wise education choice. Be a servant rather than a promoter. Caylor-Solutions.com

33 + Automation Work Smarter, Not Harder. Caylor-Solutions.com

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35 + 35 Automate the Mundane Cultivate Relationships Caylor-Solutions.com

36 + Automation 36 n Use tools to post automatically n Hootsuite n Buffer / Feedly n CoSchedule n Use tools to notify you n Settings in all networks to send , text messages, etc. n Listening Tools n Tweet Deck Caylor-Solutions.com

37 + My Process 37 n Feedly: Content Sources n Scheduled Curated Content n Buffer: Twitter, Facebook (Personal, Pages), Pinterest, LinkedIn (Personal, Company, Groups), Google+ n Hootsuite or Latergram.me: Instagram n CoSchedule: Scheduled Original Content n Google UTM Builder: Traceable Links n Hashtagify.me: Hashtag Research n Zapier: Record Tweets into Evernote Caylor-Solutions.com

38 + Take Away: 38 Use automation to focus your time where most valuable: relationships. Use cloud-based tools to set up integrations to automate as much of social media as possible and focus on replies and community building. Caylor-Solutions.com

39 + Authenticity Be Yourself Caylor-Solutions.com

40 + I was told I needed to be more hip when I use social media. Is that true? Caylor-Solutions.com

41 + The first is authenticity; one of the most important elements to truly connecting with these teen audiences. You are entering their world And they can smell a fraud from a mile away. Caylor-Solutions.com

42 + Best Practice: Social Media 42 All Networks n Courtesy n Conversation n Respond to Comments n Headlines n Images & Videos n Automation n Tweets with images result in a 55% increase in leads n Photos generate 53% more likes and 104% more comments than text posts on Facebook n More people access Facebook from a mobile device than a desktop 751 million monthly active users n 55% of Pinterest users have engaged with retailers and brands via Pinterest n Google+: Fastest growing demographic is years old Caylor-Solutions.com

43 + Resources 43 #Follow the Leader The Art & Science of Social Media YOUtility Caylor-Solutions.com

44 + Take Away: 44 Prospective students want to understand themselves within the context of your school. Your website is the perfect medium to provide authenticity and engagement so students can use emotive and lifestyle photography to put themselves in context. Caylor-Solutions.com

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46 + Next Steps Develop a Strategy 2. Automate Notifications & Postings 3. Answer the Questions through Content Caylor-Solutions.com

47 + To Do Number 1: Strategy 47 Work on Strategy: Audience? What Channels? Content? Editorial Calendar both Original & Curated Frequency Measurement Caylor-Solutions.com

48 + To Do Number 2: Automate 48 Automate Curated Content Sources Automate Social Posts Set up all the tools, including WordPress blog software Caylor-Solutions.com

49 + To Do Number 3: Blog 49 Admissions Team: 52 Top Questions Set up editorial calendar Write 500 word blog post per week Keyword Focused Promote via Social Media (CoSchedule) Caylor-Solutions.com

50 + The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. - Alvin Toffler Caylor-Solutions.com

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52 + Bart Caylor Caylor-Solutions.com