2010 MEDIA INFORMATION

Transcription

1 2010 MEDIA INFORMATION

2 MISSION: YACHTS INTERNATIONAL IS THE WORLDWIDE LEADER IN THE MEGAYACHT CATEGORY with its sophisticated global editorial reach, superior distribution, high-profile events, digital presence and exclusive partnership with the industry s leading boat shows. The magazine is written for the knowledgeable and passionate yachtsman and is designed to inform readers so they are better able to make educated decisions on purchasing, servicing or outfitting a yacht. Diversified and timely subject matter is recorded by some of the most talented writers and photographers in marine media and presented through recurring features such as industry news, yacht features, sea trials, boat show reviews, technical files, shipyard visits, designer profiles, captains interviews and destinations.

3 YACHTS DELIVERS THE AFFLUENT U.S. MARKET 2.3 Million Households with $250+ HHI^ 997, Million Households with $1M+ Liquid Assets <1 Million Individuals (U.S.) fall into both affluent circles, and maintain an Average HHI: $820,800 AVERAGE HHI: $827,000 ^HOUSEHOLD INCOME Source: Ipsos Mendelsohn Affluent Study 2009 (U.S.)

4 YACHTS U.S. READERSHIP: FOCUSED WHERE ULTRA HIGH NET WORTH INDIVIDUALS RESIDE 36.6% of the Worldwide UHNWI ^ Population Resides in the U.S. 77,400 UHNWI Worldwide: U.S. UHNWI Population: 28, million (29% of the total HNWI Population) Reside in the U.S. Mid-tier millionaires are HNWI having US$5 million to US$30 million Ultra-HNWIs are defined as those having investable assets of US$30 million or more, excluding primary residence, collectibles, consumables, and consumer durables. ^ULTRA HIGH NET WORTH INDIVIDUALS Source: Capgemini World Wealth Report, 2008

5 YACHTS DELIVERS THE TRUE LUXURY YACHT READER Yachts International is the leading luxury yacht publication with the largest paid circulation targeting readers interested in yachts over 60. Circulation/Issue ^ 51,486 (90% North America) Paid Circ/Issue 19,405 Newsstand/Issue 6,969 Cover Price $6.99 Avg. Length of Yacht (owned/planning to purchase) 60' Average HHI $827,000 College Graduate 93% Post Graduate Degree 57% ^YACHTS BPA CIRCULATION

6 Exclusive Partnership with International SeaKeepers Society 5 Global High Profile Events Merge Business and Entertainment Leaders with World Class Yachting

7 STRATEGIC ALLIANCE Through our parent company, Active Interest Media, we have created a strategic alliance with sister company Show Management, the worldwide leader in boat show production. Through this alliance, The Pavilion, our exclusive members only club at the boat shows enjoyed by megayacht and jet owners, yacht captains as well as top industry professionals, affords us the competitive edge over other publications when it comes to targeted exposure at the boat shows. Yachts After Dark, our VIP evening event with the Fort Lauderdale International Boat Show showcases the world s largest and most exclusive yachts to ultra affluent guests accustomed to a luxury lifestyle. In addition, Yachts has the unique opportunity to acquire highly qualified new readers through our access to boat show marketing and databases, our strategic advantage for reader growth and development that is unparalleled by any other yachting title.

8 STRATEGIC ALLIANCE: SPECIAL EVENTS The Pavilion Exclusive megayacht and jet owners private club centrally located at the Fort Lauderdale International Boat Show 100% qualified targeted luxury audience 5,000 sq. ft. upscale environment where members enjoy gourmet lunch, premium cocktail bar and private meeting rooms in a fully air conditioned designer setting Luxury goods accent with display of high end automotive, jewelry, financial products and real estate Smaller, intimate pavilions at Miami and Palm Beach boat shows

9 STRATEGIC ALLIANCE: GROWING QUALIFIED READERSHIP 100,000 Physical Addresses 51,331 Addresses Website To Be Billed Tickets E-Tickets Newsletter Partner Lists [NMMA, Discover Boating, etc.] Drivers License Scans Credentials Yachts International joins forces with Show Management data collection to acquire new subscriptions to ACTIVE and HIGHLY QUALIFIED yachting enthusiasts: This is our STRATEGIC ADVANTAGE to grow a qualified, targeted readership, which no other yachting title can offer Growing at 30-40,000 names each year

10 STRATEGIC ALLIANCE: DIGITAL MARKETING YACHTSMAGAZINE.COM 38,500 unique users annually More active exposure to yachting enthusiasts as shared site with Showmanagement.com YACHTS DIGITAL EDITION E-marketed monthly to database of 50,000 plus yachting enthusiasts, average 5,500 hits per digital issue Interactive, online edition to engage readers 24/7 Great value added digital exposure for all print advertisers Opening slideshow and featured advertiser marketing opportunities