Tell WHY you do what. you do. Jan 2018 NYSBA Career Development Conference Annual Meeting copyright 2018 Marc W. Halpert all rights reserved

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1 Marc W. Halpert, LinkedIn Trainer & Evangelist, connect2collaborate, Carol Schiro Greenwald, Ph.D., MarketingPartners, linkedin.com/in/carolschirogreenwald 1 Tell WHY you do what you do Marc W. Halpert All rights reserved Jan

2 Read this!

3 2 Embrace that you are always changing

4 Where you came from dictates the skills and values you now possess Past Where you came from dictates the skills and values you now possess The skillset and value proposition you offer today will follow you into the future Past Present

5 Past Present Future Where you came from dictates the skills and values you possess The skillset and value proposition you offer today will follow you into the future You are in command of your future--it will offer you new opportunities when you tell why you! Read this too!

6 Marc W. Halpert All rights reserved Jan 2018 we

7 3 Some things law school didn t teach you

8 LinkedIn complementsyour website, CV

9 Your Goal: Make LinkedIn Tell Others WHY YOU Marc W. Halpert May2010 Marc W. Halpert Nov Elements of an attractive LinkedIn profile

10 DO THIS FIRST on your Settings and Privacy Page before making changes to your personal profile DO THIS FIRST on your Settings and Privacy Page before making changes to your personal profile

11 Snapshot of YOU Top level data on you as a brand Can be shared with someone else Follows you all over LinkedIn A word on using banner and other graphics Use graphics to best show your mission and your passion Banner, video(!), slide deck, podcast link, pdf, word doc Most memorable at fast glance Many to choose from, or make your own Color and impression

12 Before you meet someone, study their photo. Get an idea what they look like from their photo so you can meet at a public place more easily. Remember, people may speak to you on the phone while looking at your LinkedIn profile photo. Headline Hardest section of LinkedIn to write and THE most important! Not {title} at {law firm} His headline is 120 chars w/spaces (that s all you get!) Makes you want to read more; HOW he can help Full of keywords

13 Make yourself accessible in all ways 5 Personalize your delivery

14 Get found on LinkedIn searches 4 places SEO key words are used in search ❶Headline ❷Summary ❸Experience ❹Skills Create a personal LinkedIn URL Don t settle for what LinkedIn originally assigned you: Claim your own:

15 Use your personal LinkedIn URL (mine) Business card Use your personal LinkedIn URL signature line

16 Use your personal LinkedIn URL Marketing materials, videos, TV, website, proposals, slide decks, RFPs, etc. Use your personal LinkedIn URL On your resume / bio/ CV too

17 Intro Section: Why you Speak in your own language I {power verb} Aim at the audience SEO keywords Multimedia Experience I {power verb} Easy for reader to visually scan NO fabricating or exaggerating! Show personality WHY you do what you do Logos automatically link to LinkedIn company profile pages

18 Certifications, Courses, Patents, Honors, Languages & Publications Further differentiators You worked for it, show it! Keep it current as you morph, advance More details beneath the arrows Volunteer Experience & Causes (mine)

19 Education Alumni and classmates can seek you out; vice versa Your classmates are decision-makers who want/need your services AND have connections Show the years you attended 6 Use graphics and video throughout

20 Add multimedia to your profile Do this in either or both: click blue pencil at top right corner of Intro and/or Experience sections Video is HOT Marc W. Halpert All rights reserved Jan

21 7 Optimize skills, endorsements, and recommen- dations Skills and Endorsements

22 Be sure to only allow those who TRULY know your skill to endorse you for it. Beware those who erroneously endorse you. Manage your brand. Be ethical

23 Recommendations Tracks to the position on your Experience section You must manage your recommenddations for best possible impressions The Halpert Rule # Recommendations = 2% x # Connections (±) Marc W. Halpert All rights reserved Jan

24 8 Cultivate your connections and followers Connect to those you know and have vetted Then nurture those connections The magic seems to start at 500 Quality not quantity!

25 Seek new connections Cull from your personal connections lists Identify someone you want to reach to and research how you are connected If a second level connection, go for it! If more distant, think about how to do this: directly or indirectly Marc W. Halpert All rights reserved Jan 2018 Direct: Request to connect Anastasia, I enjoyed meeting you last night at casual cocktails. Hope to see you soon around Gotham. Please join my amazing group of professional connections on LinkedIn. Marc Greg: Really good meeting you and comparing our inter-connectivity. Please join my amazing group of professional connections so we can stay in touch. Thanks, Marc

26 Indirect: Ask for an intro Groups: silos of similarly interested professionals

27 Join and Participate in Groups Apply to join groups that interest you Join and contribute to: special industry groups alumni groups special interest groups locally based groups business chambers industry associations networking groups, etc. Choose frequency of group contact: as it happens daily weekly Actively participate, don t grandstand A great easy communication tool Shares, Uploads, Posts

28 Brand yourself within your firm too! Public profile page vs. personal profile page Company profile page To get audiences to listen, brands and their employees must share content covering topics their customers care about. Marc W. Halpert All rights reserved astering-the-art-of-self-promotion-stoplink-dumping-and-build-relationships Jan Stay relevant and nurture your connections

29 Wrap up thoughts Have a complete profile, smartly presented Use keywords Be searchable Use multimedia and graphics for visual effect WHYYOU DO WHAT YOU DO Get out there and connect ETHICALLY to other great people for top notch collaboration SO WHAT S THE?

30 Don t feel overwhelmed

31 10 Be ethical throughout, with Carol Schiro Greenwald Available for purchase after this session or order online at

32 virtual courses, presentations, 1-on-1 coaching we polish your LinkedIn profile; we brand YOU for incremental business skilled strategist & effective business development coach We help you to grow your own modern client-focused professional practice Carol Schiro Greenwald, Ph.D. Tel: LinkedIn: linkedin.com/in/carolschirogreenwald

33 Questions? And thank you to Atty. Anthony Verna for allowing us to use his LinkedIn profile