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1 OneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you ll not only increase your reach, but also your response. Don t forget to take advantage of the added social and PR resources that OneCommand provides. To request a press template and view release guidelines, go to Visit our online order form at today to get your campaign started!

2 SEPTEMBER CAMPAIGN TOOL KIT SEP Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons. So, why not deliver something different; something that offers creative, compelling, and relevant messaging? September 2014 Tool Kit Did You Know? Procrastination National Grandparents Day World Gratitude Day Fall Event Vehicle In Demand Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goals are, you can drive traffic in sales or service, raise community awareness and participation, or simply keep your dealership s brand top-of-mind. Each month OneCommand delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to get involved in your community and leverage seasonal activities to drive additional traffic and revenue. Consider which campaigns best fit your dealership s unique goals and start delivering results today! Return On Investment CA Dealer Educated Customers with a Did You Know? Campaign: 987 ROs for $107K in Service Revenue and 93 Vehicle Sales. NJ Dealer Shared Fall Event Savings: 1,573 ROs for $356K in Service Revenue and 55 Vehicle Sales. FL Dealer Boosted Pre-Owned Inventory with a Vehicle In Demand Campaign: 379 ROs for $24K in Service Revenue and 26 Vehicle Sales. Planning Ahead Look for these campaigns: October Columbus Day Sweetest Day Halloween Daylight Saving Time Fall Car Care Tips Did You Know? Breast Cancer Awareness November Veterans Day Thanksgiving Black Friday Cyber Monday Drive for Your School Did You Know? Express Service VOICE TEXT MAIL SOCIAL PR NEWSLETTER

3 Monitor, Engage, and Grow Your Online Community In today s world, most sentences end with, let me Google it. Internet-savvy consumers are getting smarter with their choices by using comments, likes, and reviews about a manufacturer s vehicles and local dealerships. Do you know what prospects are encountering when visiting your social media and review sites? Are they opting to visit your competitor because your online presence is tarnished? OneCommand s Social Roots TM is a turn-key solution that monitors, engages, and grows your positive presence to improve your online reputation. BENEFITS OF SOCIAL ROOTS TM Deliver a consistent message across all digital marketing and social channels. Build a positive online presence to stand out from your competition. Add fans, and learn what engages and influences them to act. Reply to reviews and comments in real-time, ensuring customers needs are met, issues are resolved, and kind words are recognized. Target ads to buyers who are most likely to purchase, ultimately saving advertising dollars and increasing your social media ROI.

4 SEASONAL DIRECT MAIL Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at conquestmail@onecommand.com.

5 DID YOU KNOW? PROCRASTINATION Hello, this is [Name], the [Title] at [Dealership]. Are you a procrastinator? You re not alone. Statistics show that a lot of drivers put off regularly scheduled maintenance on their vehicle. According to the National Car Care Council, 77 percent of vehicles need service or parts. The council s executive director says, Neglected vehicle care almost always means much higher costs down the line. Following a routine maintenance program can help you drive smart, save money, and make informed decisions. This automotive tip is brought to you by [Dealership] and our phone number is [Phone]. Have a great day! Subject Line: %%Dealer_Name%% Provides Vehicle Education Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. National Car Care Council tip: Stick 2 routine maintenance schedule. [Insert Dealership Name]. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159

6 DID YOU KNOW? PROCRASTINATION TIP 1 Share Information and Details About Your Campaign [Dealership] advises not to procrastinate on having your oil changed, tires rotated, or tune up performed. Your vehicle will thank you. [Link to Scheduler Page] Don t procrastinate! Have your oil changed, tires rotated, or tune up performed at [Dealer Handle]. Your vehicle will thank you. [Link to Scheduler Page] TIP 2 Ask Customers to Engage in Conversation How long do you wait before you have your oil changed or tires rotated? Post your comments and photos here. We want to know how long you wait before you have your vehicle s oil changed or tires rotated. Use the hashtag #PROCRASTINATION to post your comments. TIP 3 Share In-Store Savings To help you properly maintain your vehicle, we re offering Procrastination Service Savings. Visit us today! [Link to Specials Page] We re offering Procrastination Service Savings to help you properly maintain your vehicle. Visit us today! [Link to Specials Page] TIP 4 Leverage Online Content Need help fighting procrastination? These 11 ways may help. [Link to Tips Article, such as: These 11 practical ways to stop procrastination could help you complete that project. [Link to Tips Article, such as: TIP 5 Post Interesting Facts, Figures & Stats Did you know according to the Car Care Council that 77% of vehicles need service or parts? Do you fall into this category? Are you a procrastinator? The Car Care Council says 77% of vehicles need service or parts. Do you fall into this category? Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content should promote your Did You Know? Procrastination campaign with specifics about preventative maintenance. Raise awareness for your Did You Know? Procrastination campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

7 NATIONAL GRANDPARENTS DAY Hello! This is [Name], the [Title] at [Dealership]. Did you know September 7th is Grandparents Day? Or, that in 1978, President Jimmy Carter declared the first Sunday in September after Labor Day as National Grandparents Day? The day s purpose is to honor grandparents and become aware of the strength, information, and guidance the older generation can offer. The team at [Dealership] would like to extend our appreciation to all grandparents in the [Local Area] community and the contributions they make. Be sure to wish the grandparents in your life a heartfelt thank you. Our phone number is [Phone]. Again, this is [Name] and I hope you have a great day! Subject Line: Happy Grandparents Day from %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. To all grandparents, Happy Grandparents Day from [Insert Dealership Name]. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 139

8 NATIONAL GRANDPARENTS DAY TIP 1 Share Information and Details About Your Campaign TIP 2 Provide Details About Grandparents Day TIP 3 Ask Customers to Engage in Conversation TIP 4 Share Online Content TIP 5 Post Interesting Facts, Figures & Stats [Dealership] wishes everyone a happy National Grandparents Day on September 7 th. To celebrate, we re offering exclusive savings! [Link to Specials Page] To celebrate National Grandparents Day on September 7 th, [Dealer Handle] is offering exclusive savings. Don t miss out! [Link to Specials Page] In 1978, President Carter declared National Grandparents Day to be the first Sunday of September after Labor Day. [Link to History Article, such as: President Carter declared in 1978 that National Grandparents Day be the 1st Sunday of September after Labor Day. [Link to History Article, such as: How do you celebrate Grandparents Day? Post your comments and photos here. Tell us how you celebrate Grandparents Day. Use the hashtag #GRANDPARENTSDAY to post your comments and photos. Looking for ways to celebrate Grandparents Day? Find out more here. [Link to Activities Article, such as: Find out different ways to celebrate Grandparents Day. [Link to Activities Article, such as: The National Grandparents Day Council deemed A Song for Grandma and Grandpa by Johnny Prill the official song of the U.S. National Grandparents Day holiday. Did you know in 2004 the National Grandparents Day Council deemed A Song for Grandma and Grandpa the official song of the U.S. National Grandparents Day? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content should wish your customers a happy Grandparents Day and highlight special in-store savings. Raise awareness for your National Grandparents Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

9 WORLD GRATITUDE DAY Hello, this is [Name], the [Title] at [Dealership]. In honor of World Gratitude Day on September 21st, it is my pleasure to personally thank you for your continued business, to let you know we value your trust in [Dealership], and let you know we do our best to meet your expectations. If you have any questions, our phone number is [Phone]. Thank you again for your loyalty and I hope you have a great day! Subject Line: Thank You from %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] thanks you for your continued loyalty and trust.?s, [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 142

10 WORLD GRATITUDE DAY TIP 1 Share Information and Details About Your Campaign TIP 2 Provide Details about World Gratitude Day TIP 3 Share Online Content TIP 4 Ask Customers to Engage in Conversation TIP 5 Post Interesting Facts, Figures & Stats In honor of World Gratitude Day on September 21 st, [Dealership] wants to say thank you for being a loyal customer with special savings. [Link to Specials Page] To celebrate World Gratitude Day on September 21 st, [Dealer Handle] is extending special savings to say thank you for being a loyal customer. [Link to Specials Page] Did you know World Gratitude Day was started in 1977? Find out more. [Link to History Article, such as: World Gratitude Day was started in 1977 by the United Nations Meditation Group. Read more. [Link to History Article, such as: Looking for a creative way to say thank you? This list can help. [Link to Thank You List, such as: Use this creative list of 20 ways to say thank you. [Link to Thank You List, such as: Who would you like to thank in honor of World Gratitude Day? Post your comments and photos here. We d like to know who you would like to thank in honor of World Gratitude Day. Use the hashtag #WORLDTHANKYOU to post your comments and photos. World Gratitude Day on September 21 st is your opportunity to show your gratitude and appreciation. Did you know that World Gratitude Day on September 21 st is your opportunity to show your gratitude and appreciation? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content should promote World Gratitude Day, say thanks to customers, and share details about in-store savings. Be sure to promote your World Gratitude Day campaign through individual and company profiles, along with any groups you are associated with.

11 FALL EVENT Hi, this is [Name], the [Title] from [Dealership], with a helpful automotive tip. The first day of fall is September 23rd. To make sure your vehicle is ready for the cooler months ahead, AutoWeek.com recommends testing the battery, inspecting the belts and hoses, checking the brakes and tires for wear, and topping off fluid levels. By checking these items, you can ensure you and your vehicle have a fantastic fall. This automotive tip was brought to you by [Dealership] and our phone number is [Phone]. Have a great fall! Subject Line: Rake in Fall at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] fall vehicle tips: check battery, belts, hoses, tires, and brakes.?s, [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160

12 FALL EVENT TIP 1 Share Information and Details About Your Campaign TIP 2 Ask Customers to Engage in Conversation TIP 3 Share Online Content TIP 4 Leverage Additional Content TIP 5 Post Interesting Facts, Figures & Stats Celebrate the cooler weather and rake in the fall savings at [Dealership]! Stop by today. [Link to Specials Page] To mark the start of fall, we re offering exclusive fall savings at [Dealer Handle]! Stop by today. [Link to Specials Page] What is your favorite thing about fall? Post your comments and photos here. Tell us about your favorite part of fall. Use the hashtag #FALLFAVE to post your comments and photos. Prep your vehicle for fall with these tips. Read more. [Link to Vehicle Prep Tips, such as: Is your vehicle ready for your fall road trips? Use these tips to help prep your vehicle. Read more. [Link to Vehicle Prep Tips, such as: Take advantage of this list full of fun fall things to do. [Link to Fall Activities, such as: Stumped on what to do this fall? Use this list of fun fall activities to plan your calendar. [Link to Fall Activities, such as: The first official day of fall is Tuesday, September 23 rd. Did you know that the first official day of fall is Tuesday, September 23 rd? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Fall Event campaign with specific details about in-store specials. Raise awareness for your Fall Event campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

13 VEHICLE IN DEMAND Hello, this is [Name], the [Title] at [Dealership]. Our records indicate that you purchased a [Year] [Make] [Model] from us. If you still own this vehicle and would consider selling it, please let us know. Again, this is [Name] at [Dealership] and our phone number is [Phone]. Have a great day! Subject Line: We Want Your Vehicle at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] shows u own a [Insert Year Make Model]. Would u consider selling? [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 155

14 VEHICLE IN DEMAND TIP 1 Share Information and Details About Your Campaign TIP 2 Ask Customers to Engage in Conversation TIP 3 Share In-Store Savings TIP 4 Share Online Content TIP 5 Post Interesting Facts, Figures & Stats [Dealership] is in short supply of your vehicle! Stop by & take advantage of our top dollar trade-in value for your current vehicle. [Link to Contact Us Page] We re in short supply of your vehicle! Stop by [Dealer Handle] & take advantage of our top dollar trade-in value for your current vehicle. [Link to Contact Us Page] What is your dream vehicle? Post your answers and pictures here. We want to know what your dream vehicle is. Use the hashtag #DREAMVEHICLE to post your answers. We want you to drive off the lot in a brand new ride. That s why we re offering exclusive savings. Stop by today! [Link to Specials Page] Stop by today to take advantage of our exclusive savings so you can drive off in a brand new ride! [Link to Specials Page] Curious what your vehicle trade-in is worth? Check out the stats. [Link to Trade In Website, such as: Find out what your vehicle trade-in is worth. [Link to Trade In Website, such as: Don t know whether to trade or sell? This may help. [Link to Trade-In Article, such as: Want to buy a new vehicle, but you re not sure what to do with your current vehicle? This may help. [Link to Trade-In Article, such as: Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content should promote your Vehicle In Demand campaign with specifics about in-store savings and trade-in values. Promote your Vehicle In Demand campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.